1. CHAN Cho Ki Zoie, CHAN Hei Ching Queena
KEI Ho Kwan Janice, LAW Yuen Fong Isra
WONG Tsz Yan Emily
Byte
Café

2. Old City
• Living: Elderly
• Working: Young Professional
• Coffee drinkers
• Technology
• Café + Gadgets = Byte Café

3. Byte Café
• Café:
- General beverages, snacks
- Hong Kong style milktea
• Store:
- Selling gadgets
- As a platform to try latest technological
products

4. Byte Café
• WiFi service
• Laptops
• Multi-touch tables
- 6 customers
- play games
- watch videos
- surf internet
- e-menu

5. Style of Byte Café
• Retro
• Sophisticated
• Cool
• Design of 1930 -1980s
• Perfect match of old city

6. Style of byte cafés’ product
• Retro style
• Retro style portrait printed on products

7. Decoration of café
• Vintage colour
• Enhancing elements:
– Vintage colour for internal walls of the shop
– Old poster posted on the wall
– Pattern floor tiles

8. Store Target Market
 young professionals
 20-35 years old with satisfactory incomes
 more likely to use the high-tech products
 more affordable for them
 often enjoy their after work hours in the café
 are not high-end fashionistas
 care about quality, comfort and vintage

9. Store Name
 “Byte Café”
 refers to the computer term “byte”
 represents a very small unit of the computer memory storage
 sell small computer stuff
 similar pronunciation to the word “bite”
 indicates that food will be available in the café

10. • North 3rd Street, Philadelphia

12. Product- computer area
• coffee,
• chocolate beverages,
• ice creams,
• Salad,
• Bakery,
• Milk tea
Services
• multi-touch tables
• e-menu
• Games
• surf the internet

13. • Product- computer area
• headphones,
• earphones,
• smart phones’ and i-Pads’
cases
• USB memory sticks,
• mouse,
• keyboard
• bags specially for holding
laptops, etc.
• latest technological products.
– virtual laser keyboard.
Connected with the laptop or
smart phone

14. Floor Plan

15. Multi-touch Tables

16. Accessories-
Display
Cupboard

17. Accessories Rack

19. Tech exhibition
• A platform to display and share the knowledge of the latest technology
• Held not only on the opening day, but once a year
• Invited spokespersons from different manufacturers and companies and introduce and
display their products
• All visitors get a chance to try out the new products
• Visitors could participate in it by submitting their ideas or their technological work for people
to appreciate
• At the end of the event, the most innovative products would be chosen through voting and
the winner will earn a prize
• Snacks and beverages are provided for free during the event
• Purposes is to make Byte Café a hot topic in town and the strengthen the theme of
combining technology and traditional stuff

20. Promotional Plans
• Magazine Ads 1

21. Promotional Plans
• Magazine Ads 2

22. Promotional Plans
• Magazine Ads 3

23. Promotional Plans
• A media kit is a package of information about a company given out to
media workers.
• Media Kit of Byte Café
– Press release about the open day of Byte Café
– The inner environment of Byte Café
– The branding and aim of Byte Café
– The detailed menu and price for various services
– The information of products available in Byte Café
– Activities that will be held, such as discount day etc.
– The partnership of Byte Café with different companies

24. Promotional Plans
• Other accessories
– Leaflets
– Active talking staff
– Coupons that will be issued through newspaper
and magazines

25. Promotional budget
• Promotional budget
Cost of print promotions - HKD $30,000 for print ads in
Wired, PC World, PC Magazine.
Cost of website and management- HKD $10,000
Salary for staff distributing leaflets- HKD $20,000
Cost of coupons in newspapers- HKD $5000
• Cost of special event (Exhibition)
Wine, drinks and snacks: HKD $10,000
Invitation of spokesperson : HKD $50,000
Hiring PR company for the event: HKD $10,000
Hiring event 15 helpers: HKD $10,000
Hiring DJ to play music: HKD $10,000
Cost of prize for competition winner: HKD$2000
Total Cost for the night: HKD $92,000

26. Social Media Strategy
• Step one: Assessment
• Social media technologies take on many
different forms including magazines, Internet
forums, weblogs, social blogs etc.
• decided to put ads on facebook to attract
people to the special event and also buy our
products.

27. Knowing our audience
• five major benefits
• Laser focus
• Break barriers
• Language
• Empathy
• Positioning

28. Step two: Identify goals(themes)
• Our themes for this project is “awareness”,
“sales” and “loyalty” .
• Sales- look at click rates, social e-commerce
sales and conversion rates.
Awareness- measure growth , engagement,
brand awareness
Loyalty- engagement, sentiment and
influence.

29. Step three: Implementation
• Integrating social media on website with
icons.
• contests or promotions- special event
• Showcase your expertise- competition
during special event
• Promote networks consistently- add
network links to emails and business cards

30. Step four: Monitor
• evaluate our progress and tune in the details.
• brainstorm new ideas.

31. Viral marketing promotional plan
• http://www.youtube.com/watch?v=hYHXIC37
tr0&feature=related