History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
9. 1871: Founded. Spends the next century making tyres, boots and cables.
1987: Launches first phone. The Mobira Cityman weighs almost 1kg.
1992: Sells non-mobile divisions and launches first digital GSM phone, the
Nokia 1011.
2000: Stock market value hits 186bn euros. Now worth 11bn euros.
2003: Basic 1100 phone launched. Goes on to sell 250 million units and
become the world's most popular consumer electronic device.
2011: Abandons Symbian mobile phone operating software and switches
to the Windows platform instead.
Source: Reuters/Nokia
History of a survivor
13. Early 2011, Elop said
in a memo they were
standing on a
burning platform
14. How did we get to this point? Why did we fall behind when the world
around us evolved?
This is what I have been trying to understand. I believe at least some
of it has been due to our attitude inside Nokia. We poured gasoline on
our own burning platform. I believe we have lacked accountability and
leadership to align and direct the company through these disruptive
times. We had a series of misses. We haven't been delivering
innovation fast enough. We're not collaborating internally.
Nokia, our platform is burning.
Elop’s Memo - excerpts
http://www.theguardian.com/technology/blog/2011/feb/09/nokia-burning-platform-memo-elop
21. "This 'telephone' has too many
shortcomings to be seriously considered
as a means of communication. The
device is inherently of no value to us."
- Western Union internal memo, 1876.
33. Today 3.4 billion people connect to the Internet and in the next few years 3
billions will connect
There are more mobile devices connecting to the Internet than computers
Printed newspapers and magazines are going out of business, those who
survive will go online
Bookstores are closing as sales of books decline
CD sales are dropping rapidly as online streaming increases
TV stations need to go on the internet or out of business
Social networks are shaping our lives in ways we never imagined
Amazon sells more digital books than printed books
Over 6 billion hours of video are watched each month on YouTube
Self-driving cars are taking to the roads
People are starting to lose jobs because of robots
Every day 864 million people log on to Facebook each day
People are tracking the health and activity with sensors and gathering
statistics in the cloud
57. THE
DIGITAL DECADE
THE CONTENT
ESCAPES
THE FORM
INTERNET
DISRUPTION
BEGINS
1900 2000
From hierarchical structure to networks
From broadcasting to streaming - long tail
From Read-only culture to read-write culture
The Move to Networks
THE
TRANSFORMATION
DECADE
BUSINESS MODELS
CHANGE
SMARTPHONES
REAL TIME SOFTWARE
CLOUD AND AI
2010
60. MANY 2 MANY:
PEER INTERACTION
ESTABLISHED
BUSINESS MODELS
GET DISRUPTED
READ WRITE CULTURE
ONE 2 MANY:
BROADCASTING
BUSINESS
MODELS GET
ESTABLISHED
READ ONLY CULTURE
BEFORE NOW
CONTROLLED BY
GATEKEEPRS
CONTROLLED BY
CONSUMERS
83. 20. CENTURY 21. CENTURY
TRANSFORMATION
3D PRINTING, ROBOTS
MASS CUSTOMISATION, DESIGN
PERSONAL STREAMING
ABUNDANCE
USER REVIEW
INDUSTRY
MASS PRODUCTION
BROADCASTING
SACRISTY
GATEKEEPERS