The document discusses several theories of innovation, including that new technologies are created by combining existing technologies in new ways (combinatory process), that innovation happens through exchange of ideas in liquid networks like coffee houses, and that the prepared and collaborative environment of these networks allows for serendipitous discoveries and "slow hunches" to develop into major innovations over time. Major innovations often have origins many years before becoming widely adopted due to the time it takes to build new platforms and for them to diffuse through populations according to theories like the adjacent possible and the 10/10 rule.
6. The Law of Disappearing Technology
When some technique is
mastered, it will “disappear” as
something obvious and trivial, and
other more useful things that are
built on top of it
26. Innovation
Sustaining Technology – Evolutionary
An innovation that improves a
product in an existing market in
ways that customers are
expecting
Red Oceans - commodities
27. Innovation
Sustaining Technology – Revolutionary
An innovation that creates a new
market by allowing customers to
solve a problem in a radically new
way
May not be affordable enough to be
disruptive
28. Ford
Model
T
Innovation
Disruptive Technology
An innovation that creates a new (an
unexpected) market by applying a
different set of values.
Affordable so the impact is major
49. Any technology that is going to have significant
impact over the next 10 years is already at
least 10 years old
Source:
http://www.businessweek.com/innovate/content/jan2008/id2008012_297369.htm
The 10/10 Rule
50. The 10/10 Rule
10 years to build a new
platform, 10 years for it
to be adopted
Steven
Johnson
51. What do the following products have in common?