1. Ola H. Elgaddar
MBChB, MSc, MD, CPHQ
Lecturer of Chemical Pathology
Medical Research Institute
Alexandria University
Ola.elgaddar@alex-mri.edu.eg
BRAINSTORMING
Presenter’s Name

2. Agenda
• Overview
• Benefits of Brainstorming
• Ground Rules
• Conducting the session
• Next steps
• Exercise

4. What is Brainstorming?
Brainstorming is a tool used by teams to
bring out the ideas of each individual and
present them in an orderly fashion to the
rest of the team.
It recognizes the principle that our brains
are ‘pattern recognition systems’ and
that we sometimes get ‘stuck’ with
patterns and think within them versus
outside of them.

5. HISTORY
In 1941 Alex Osborn, an advertising
executive, found that conventional
business meetings were inhibiting the
creation of new ideas.
He was looking for rules which would
give people the freedom of mind to
spark off and reveal new ideas.
(To "think up“)

6. Benefits of Brainstorming
1) Encourages creativity
It expands thinking to include all aspects of
a problem or a solution.
2) Equalizes involvement by all team
members

7. Benefits of Brainstorming
3) Fosters a sense of ownership
When the people on a team contribute
personally to the direction of a decision, they
are more likely to support it
4) Provides input to other tools
Affinity diagram, multivoting, selection matrix

9. GROUND RULES

15. Programmed thinking
vs
lateral thinking
Programmed thinking:
Is using a structured or logical framework to
create a product, system or service.
 In the analysis or research stage of a project
 In the detailed design of a product, service or
system that has been identified
 Root cause analysis

16. Lateral thinking :
Is about jumping outside the traditional
patterns that we use to solve problems.
 In improving an existing concept
 Generating radical ideas
 Making creative leaps

17. Conducting the
session

20.  Review the ground rules
 Set a time limit for Brainstorming
Brainstorming should be a rapid
generation of ideas, so do it quickly; 5-15
minutes works well. If the time limit has
expired and ideas are still being
generated, you can extend the time limit
at five-minute intervals.

21.  State the topic to be brainstormed in the
form of a question
Written, everyone can see it and
understand it
 Collect everyone’s ideas
Allow few minutes for the participants to
think about the question
Structured or unstructured format for calling
out ideas

22.  Record ideas and display them where
everyone can see
- To avoid misinterpretation and duplication
and stimulate creative thinking by others
- Written down exactly as spoken by the
team member, don’t interpret
-Try to generate a long list as possible

23.  Clarify each idea after all ideas have
been presented
To ensure that all members have the
same understanding of it
 Eliminate duplications
After asking participants, other wise they
are kept separate

24. Follow the
rules, or don’t
call it

25. What’s next??

26. Affinity
diagram

27. Multivoting

29. Selection
Matrix

30. THANK YOU
OLA