Effects of 3G on Marketing Communications

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Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ( *) Information Communication Technologies

Source : EITO critically increase in the last quarter

Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ?

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STRENGHTS • Ubiquity and instant access via video calling • Maximum interactivity with the user • Viral effect • Rapid video transmission and navigation • Re-recorded and live video campaigns • Unlimited coverage for location-based campaigns • No downloading or special software • Secure communication channel—no virus threats • Minimal investment, rapid ROI • Innovate and differentiate • Micro - segmentation • Campaign management tools • Real-time reporting and tailored reports • 360º campaign data capture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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FROM TO Digital Marketing Now • Broadband / Display (Standard Banner , Rich Media , Video-streaming, Text) • Search (SEM, SEO) • Mobile ( Interactive Communication – SMS, MMS, Wap-Banner, Wap-site, Video, Games,3G ) • Social Media • E- commerce • E-CRM • Digital PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Effects of 3G on Marketing Communications

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