Virtuosity Indonesia is developing a paperless event management platform called Smart M.I.C.E. Publication to promote sustainable M.I.C.E. tourism in Indonesia. The platform allows event organizers to upload all materials digitally and attendees can access presentations, documents, videos and more through the app, eliminating paper waste. The admin dashboard gives organizers control over the event and tools to engage attendees. Target events include annual conferences while target markets are top international tourist countries visiting Indonesia. The team aims to launch an alpha version in 2013 and continue development through marketing and perpetual improvements.

1. Smart M.I.C.E Publication
Building a
SEAMLESS EXPERIENCE
for Visitors, Organizers, and Exhibitors

2. Virtuosity Indonesia
University Startup at Institut Teknologi Bandung
VISION:
To promote tourism and Indonesian culture along
with indigenious knowledge through quality products.

3. TASKS:
Contributing to answer Indonesia's problems and
challenges of the times through IT products.
Creating products designed elaborately and beautifully
to satisfy consumers especially in the field
of user experience.
Spreading fondness of Indonesia's products
and culture, delivered through modern creative products.

4. ACHIEVEMENTS:
• Indonesia ICT Award 2013 Finalist
• Indonesia Creative Festival 2013 Finalist
• 4th Winner of Blackberry Business Plan 2013
• 1st Winner of West Java ICT 2013

5. The Core Members of
Team SMICE-P
CTO
COO
CFO
CEO
CMO
Dedy
Prasetiady
Okihita
Sihaloho
Suri
Hutagalung
Abram
Sinaga
Cintya
Sitanggang

6. Abram Sinaga
CEO
Bachelor of Urban & Regional Planning ITB;
National Future Educator at Youth Sharing Network Indonesia;
Technopreneurship Orientation Program BlackBerry Innovation
Center 2013 participant;
Spesialises in Marketing Strategic and Urban Market research.
Cintya Sitanggang
CMO
Okihita Sihaloho
ITB's Urban Planning student;
Vice Chief of Community
Development Division in ITB
Urban Planning Student
Association;
Participated in Planning by
Children event at Bandung.
ITB Software Eng. Student;
Developed satulayanan.net;
Participated in several
goverment programs;
Actively involved in nationwide
student associations;
Spesialise in UX design.
COO
Suri Hutagalung
CFO
ITB MBA student;
A year experience as bank
accountant;
Supervises team's financial and
cashflow.
Dedy Prasetiady
CTO
ITB Software Eng. Student;
Passionate about tourism;
Experienced in building several
applications and websites.

7. PRODUCT RESEARCH
BASIC IDEA:
using paperless, integrated technology
in promoting MICE tourism
thus encouraging
the development of
GREEN
SOCIETY

8. PRODUCT RESEARCH
PRODUCT BACKGROUND:
Smice-P is designed based on the
result of our team’s research in
Smart Society for Innovative
and Sustainable Cities.
(That's a part of smart-city research
by Institut Teknologi Bandung.)

9. PRODUCT RESEARCH
RELATED STUDIES:
ECONOMY
Promoting local products
and services; enhances
investment potential.
INTERNATIONAL AFFAIR
Building trust and reputation
as progressive and darting
developing country.
URBAN PLANNING
SOFTWARE ENGINEERING
Delivering seamless user experience
through integrated application modules.
Implementing the most
efficient and viral way
to present every place’s
unique eminence.

10. M.I.C.E. TOURISM
Meetings, Incentives, Conferences, and Exhibitions
or sometimes Convention and Events

11. M.I.C.E is used to refer to
a particular type of tourism
in which large groups
planned usually well in advance
are brought together
for some particular purpose.

12. M.I.C.E.
Kits and Preparations

13. M.I.C.E.
Organizers' Activities

14. AND YET...

15. !
ouch
PAPER WASTE!

16. grams
2 kilo
of
ally?
s? re
kit
press
EXCESS KITS!

17. NUMBER OF ITEMS WASTED
PER PERSON PER EVENT
1 goodie bag
1 name tag
9 notes
1 leaflet
1 book
1 button badge
1 ballpoint
1 certificate
9 pencils
20 pages of questionnaire
20-30 pages of conference materials

18. meh
...
EFFETE EVENTS!
deshow
orror sli
oh the h

19. AND NOW...
(Don’t lose hope yet.)

20. INTRODUCING
Smart M.I.C.E Publication

21. ONE STOP SOLUTION FOR YOUR EVENT NEEDS
Integrated & Paperless

22. Conference Materials
Downloads
doc_day_one
fact_sheet
intro_video
theme_song
sheet_calc
dr._okihita_prest.
Rather than handing printouts
or disks of session materials,
event organizers can simply upload
presentations, document, videos,
recordings, and other publications.
(Hence the name
Smart MICE Publication.)
Atendees then will be notified
immediately on every file update,
and will be able to choose
which files to download and view.

23. Neat Admin Dashboard
The admin dashboard
gives total control to EOs,
enabling them to connect
to the atendees.
It doubles as customer
service management and
application's content
management system.

24. Neat Admin Dashboard
DESIGNED TO FACILITATE AND MAXIMIZE CONTROL
CUSTOM LOOK AND FEEL
Besides the style and view
included in our basic service,
EO can also tweak their own
to match the event's theme.
USAGE STATISTIC
Gather real-time data
from users' activities
during the event.
IN-DEPTH ANALYSIS
BETTER ENGAGEMENT
Review and evaluate
collected statistics
to help estimate
important decisions.
Get to know your audience
with deeper understanding,
allowing more successful
events in the future.
AND MORE FEATURES IN THE NEAR FUTURE...

25. GAIN TRUST
WITH EASE!
!!
h
wit
It helps give fast responses to
atendees' inquiries, building a healthy relationship.

26. Our Beloved and Highly Dedicated
Research Mentor
Prof. Dr. Suhono Harso, CGEIT
Head of LPiK ITB & BlackBerry Innovation Centre ITB,
doubles as Mentor of C-Gen Indonesia & Smarter Indonesia
He dedicates his life into creating harmonization between
industry and academy as the style of new business.

27. Our Kind and Always Caring
Project Partners
Ir. Lolly Amalia Abdullah, M.Sc.
Ir. C. Triharso
Chief Director of Electronics and
Telematics Department of
Ministry of Industry
Director of Facility and Cooperation for
Creative Economy Department
of Design, Media, and ICT
of Ministry of Tourism
and Creative Economy

28. !
Our CEO
Our Strength and Opportunities in
Experience and Network

29. Some of Our Annual and Popular
Target Events

30. Some of Our Annual and Popular
Target Events
kasih ket acara
jmlh pngunjung, bulan, tingkt

31. Some of Our Annual and Popular
Target Events

32. Target Market

33. Visits and Expenses Statistic
of Foreign Tourists in Indonesia
Top 3 Countries by Amount of
Expenses Spent in Indonesia
Countries by Number of
Foreign Tourist to Indonesia
Australia (909.176)
Malaysia (1.133.430)
Singapore (1.271.443)
China (618.223)
England (203.625)
France (178.888)
South Korea (303.856)
Germany (52.401)
Netherlands (147.704)
India (177.194)
Russia (94.330)
Saudi Arabia (86.645)
(up to Third Quarter of 2013)
US$ 1.373.137.604,56
US$ 825.045.365,60
US$ 812.464.791,43
source: Indonesia's Ministry of Tourism and Creative Economy

34. Target Market

35. Target Market
14 top MICE cities of Indonesia in 2013
data: Indonesia's Ministry of Tourism
and Creative Economy

36. Marketing Strategy

37. Marketing Strategy

38. Timeline
2013
OCT
Prototyping
Alpha Version
Look for
B2B Clients
Production
Development
App Launch
and Marketing
Perpetual
Development
NOV
∞
2014
DEC
JAN
FEB MAR APR MAY
JUN
JUL
AUG

48. Smart M.I.C.E Publication
becau
se it
ma
yo
MUCH ur busine kes
ss
more
delic
ious!!
!
a business flan by
Virtuosity Indonesia
Under supervision and assistance by
Institute of Innovation and Creativity Development
Institut Teknologi Bandung