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The Dementia Project: Innovation Driven by Social Challenges

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2019.9.19 @ Chuo University. Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2019S JF-505 [Sponsored by Fujitsu] Shaping tomorrow with you.

Challenges of the GLIK capstone program:
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You work on a project in which you formulate a plan for innovation to create new value for the community to which you belong such as a company, an institute, an NPO, a local community, or a country, utilizing the knowledge you acquired through the program. The project could be based on what you have been working on, but it has to be your own project.
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The Dementia Project: Innovation Driven by Social Challenges

  1. 1. The Dementia Project: Innovation Driven by Social Challenges https://twitter.com/okadamkt http://www.facebook.com/okadamkt 2019.9.19 @ Chuo University. Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK) GLIK2019S JF-505 [Sponsored by Fujitsu] Shaping tomorrow with you Dementia Friendly Japan Initiative / Fujitsu Ltd. Makoto Okada
  2. 2. Makoto Okada Deputy Field Innovator, Field Innovation Unit, Fujitsu Ltd. Visiting Research Fellow in the Center for Global Communications, International University of Japan, Senior Researcher Board of directors at Dementia Friendly Japan Initiative Advisory board of Dementia Friendship Club.
  3. 3. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  4. 4. Challenges of the GLIK capstone program: You work on a project in which you formulate a plan for innovation to create new value for the community to which you belong such as a company, an institute, an NPO, a local community, or a country, utilizing the knowledge you acquired through the program. The project could be based on what you have been working on, but it has to be your own project.
  5. 5. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  6. 6. Product + service innovation Market innovation Political innovation Cultural innovation Vicki Sellick, Senior Programme Manager, Nesta Behavior change Behavioral change is the target of true innovation
  7. 7. Impact Vicki Sellick, Senior Programme Manager, Nesta Impact creation: System change
  8. 8. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  9. 9. Background - Dementia as a social Issue -
  10. 10. 1. Presently, how many elderly people with dementia in Japan? 2. By 2025, how many elderly people with dementia will be in Japan? 4.62 million 7.00 million The future is fast approaching.
  11. 11.  Dementia is a social issue that has an enormous impact on Japanese society.  The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.
  12. 12. Building dementia-friendly communities http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916 (From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society )
  13. 13. 1. What is the most important figure in your capstone project? 2. What is the most important gap in your capstone project? Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤ Short Practice
  14. 14. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  15. 15. First step: Finding seeds of insights “Jump in”
  16. 16. “Jump In” “Do not hesitate to jump into a new learning environment.” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  17. 17. A spa weekend with Mandarin Picking
  18. 18. Creating hypothesis: “Own Role” “A mutually-supportive large family” Downloading episodes compound multifaceted eyes
  19. 19. Jump-in: Interviews
  20. 20. Voice of Person with Dementia Even though I have dementia, the many things I can no longer do are also accompanied by many things I can do. Having dementia has led to more inconveniences, but this does not necessarily mean I am unhappy. Even though I have dementia, I have introduced ways to be creative in my lifestyle without giving in to despair and continue living with hope. Even though I have dementia, I have not given up on living.
  21. 21. 1. Where will you go for your capstone project, whom will you meet, and how will you find him/her? 2. How will you create your own team for your capstone project? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  22. 22. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  23. 23. Second step: Concept prototyping - Across Sectors -
  24. 24. “Community of Learning” “Two heads or more are likely better than one” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  25. 25. Stakeholders mapping Rough estimation of structure
  26. 26. Business Sector Public Sector Social Sector Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07 Propositional Question Setting a boundary Object
  27. 27. “Vision” “Services” Drawing Future on Dementia Issues “Products”
  28. 28. The 5% Margin Travel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright. New forms of business Hotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people. New forms of work Rather than treating people with dementia as simply service recipients, treat them as potential service providers as well. Deep dialogue for new vision
  29. 29. Visualizing prototype ideas Drawing new services to be central character with dementia Driving Shopping New role
  30. 30. Future: Inspiring Social Innovation - across sectors, across borders - http://www.britishcouncil.jp/en/programmes/society/futures
  31. 31. Future: Inspiring Social Innovation - across sectors, across borders – https://vimeo.com/52979128 1st Futures Session on 9th July 2012 【Social Innovation x Successful Aging】
  32. 32. In case of Project Shakti Kirti P. Mishra:International University GlocomWorkshop 2010.12.2
  33. 33. 1. What kind of questions are suitable for your capstone project to attract people in another sectors? 2. How do you share the issues with people? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  34. 34. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  35. 35. Third step: Developing and enlarging relations Prototype -> Relations
  36. 36. Future: Inspiring Social Innovation - across sectors, across borders – https://vimeo.com/76936405 UK Social Innovation Journey December 2012
  37. 37. Volans executive chairman John Elkington Collaboration across sectors With relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started System Change A single business, industry sector, specialized supply chain cannot solve this by themselves Social Engineering For various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge Across Sectors, Across Borders
  38. 38. Social engineering (1) Design Council, UK Shift, UK Alzheimer’s Society, UK Ministry of Health, Welfare and Sport, NL Keio Univ., JP
  39. 39. The concept “people with dementia too” connects 6,500km in 2016 http://runtomo.jimdo.com/ Social engineering (2) Start Goal
  40. 40. Social engineering (3) - Dementia Friendly Japan Summit - http://www.dementia-friendly-japan.jp/
  41. 41. 1. What kind of marketing process do you use for your capstone project? 2. What meaning does it create in the marketing process for your team members? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  42. 42. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  43. 43. 4th step: Connecting dots
  44. 44. Fujinomiya Project Bridging Communities: sharing our memories HistoryPin (UK) Run- tommorow Open Personal Data× ×
  45. 45. https://vimeo.com/110885509 Bridging Communities : Sharing Our Memories - Fujinomiya Project -
  46. 46. Creaters x Dementia Creating opportunities and new relationships
  47. 47. http://runtomorrow.jp/ https://youtu.be/hB-WCme25Ag https://youtu.be/yf8by70YlxQ RUN TOMORROW - LIVING WITH DEMENTIA -
  48. 48. Early Adopters Innovators Early Majority Late Majority Start Goal Connecting innovators 49 Connecting Dots, filtering innovators Creating opportunities
  49. 49. (1) Passive experience (2) Abductive questions (4) Concepts (5) Prototype (6) Business Models Ladder Actions Layer of practice (3) Abductive Validation (7) Services process (operations, rules, and teams) Layer of concept a. Create questions b. hypothetical reasoning c. Conceptual design d. Proto- typing e. Business model design f. Services design Crating new/next question
  50. 50. Activity Development Relationship result design Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation Series of ADR Relation Channel Development Process
  51. 51. Effect of ADR series Increasing multi-layered relationship
  52. 52. 1. Are there any unused new relations next to your capstone project? 2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations? Short Practice Amazement Question InspirationEmpathy Aha! Wow! Why? (Desires to know more about) Could possibly… Might actually… Right on! I understand how you feel. !? ★❤
  53. 53. Outline Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step) The Dementia Project: Innovation Driven by Social Challenges - As a example of capstone project -
  54. 54. 5th step: Utilizing connections ADRs create boundary objects
  55. 55. Business Sector Public Sector Social Sector Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07 Boundary Objects ADRs create boundary objects Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation
  56. 56. “Dementia Action Alliance” with local communities members “Run Tomorrow” a long distance relay with people living with dementia “WHILL” an intelligent personal electric vehicle
  57. 57. Implementing them in the cities (Kawasaki, Shibuya, etc…)
  58. 58. A pattern language for living well with Dementia Pattern Language is an idea proposed by architect Christopher Alexander for scribing out people's knowledge. http://journey.sfc.keio.ac.jp/ June – October, 2014 This project is the result of collaborative work between Keio universities and the Dementia Friendly Japan Initiative. The challenges of this book is to spread and share the positive and practical wisdom of the people who live with dementia.
  59. 59. The first Pattern Language for Welfare Issue Everyone can apply the ideas if they like. Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving, The words enable us to talk with others!
  60. 60. Can-Do List - Don’t get too depressed by the things you can’t do. -
  61. 61. “Mix-Up Event” Dementia-or-not, come enjoy with us!
  62. 62. Utilizing connections Creating new boundary Objects with ADR process
  63. 63. http://journey.sfc.keio.ac.jp/files/Journey_Multi201704_double.pdf
  64. 64. Creating tools and strengthen eco-system
  65. 65. Summary
  66. 66. Outline Introduction Background Finding seeds (1st step) Concept prototyping (2nd step) Developing relations (3rd step) Connecting dots (4th step) Utilizing connections (5th step)
  67. 67. Product + service innovation Market innovation Political innovation Cultural innovation Vicki Sellick, Senior Programme Manager, Nesta Behavior change Behavioral change is the target of true innovation
  68. 68. Impact Vicki Sellick, Senior Programme Manager, Nesta Impact creation: System change
  69. 69. “Jump In” “Do not hesitate to jump into a new learning environment.” http://www.amazon.com/dp/1312408855/ From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ” Takashi Iba and Iba Laboratory, Keio univ.
  70. 70. Activity Development Relationship result design Activity Development Relationship Innovative Mediation A D R A D R A D R Innovative Mediation Series of ADR Relation Channel Development Process
  71. 71. Strengthen eco-system Increasing multi-layered relationship
  72. 72. https://www.amazon.com/dp/1433822393/ Collaboration Communication Content Critical Thinking Creative Innovation Confidential 6Cs What Behaviors Start here !
  73. 73. 通 信 “Reach out” “Trust” 情 報“Compassionate” “Information” “Telecommunication” “Message”
  74. 74. Dementia Friendly Japan Initiative

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