「サロンセッション：クロスセクターで創る認知症フレンドリーな社会」プレゼン資料。 「クロスセクターで創る認知症フレンドリーな社会」をテーマに、ブリティッシュ・カウンシルと認知症フレンドリージャパン・イニシアチブが共同で開催した日本と英国の先進的な取り組みの事例紹介も兼ねた意見交換会。 セッションには、企業やセクターの壁を越えて活動している日本の関係者のほか、英国において高齢者を対象にした先駆的な取り組みを行っている14の文化芸術団体の関係者も参加。英国から参加する文化芸術団体の関係者は、ブリティッシュ･カウンシルが4月13日から4月17日まで実施する招へいプログラムの参加者。 http://www.britishcouncil.jp/events/arts-salon-session-dementia http://www.britishcouncil.jp/programmes/arts/ageing-society/japan-study-tour-2015

1. The Dementia Project:
Innovation Driven by Social Challenges
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com
2015.4.15 @ Art Chiyoda 3331.
“Arts-salon-session-dementia”, British Council & Dementia Friendly Japan Initiative(DFJI)
R&D Strategy and Planning Office, Fujitsu
Laboratories Ltd.
/ Dementia Friendly Japan Initiative
Makoto Okada

2.  Dementia is a social issue that
has an enormous impact on
Japanese society.
 The challenges surrounding
dementia are particularly
evident in three key areas: the
aging society, local community
and healthcare system.

3. Background Questions
Asahi Group Holdings, Ltd.Voice II team
How should we approach/define our business and
market in this time when the aging and socially
disadvantaged population increases?
高齢者など様々な社会的弱者が増えていく時代に、私たちのビジネス
や市場の捉え方をどう変えればよいだろうか？
What can we do to recreate the corporate culture
that makes them better connected with the outside
world?
まず、社員が外に出て感じるという文化を再構築するために、
どうしたらよいだろうか？
How and where should we start to create our
relations with the stakeholders of the future?
我々は、未来のステークホルダーとの関係を、どこから、
どのように、作っていけばよいのだろうか？

4. Business
Sector
Public Sector
Social Sector
Propositional
Question

5. “Vision”
“Services”
Drawing New Futures related on Dementia
“Products”

6. The 5% Margin
Travel probably makes up less than 5% of
our lives, yet that 5% uplifts and enlivens
the remaining 95% of our lives! It is
important that 5% of our everyday lives is
uplifting and bright.
New forms of business
Hotels are also in the banquet
and party business, which has
led to the emergence of a new
business: establishing ties and
relationships among people.
New forms of work
Rather than treating people
with dementia as simply
service recipients, treat them
as potential service providers
as well.
Deep dialogue for new vision

7. Visualizing prototype ideas
Drawing new services to be central
character with dementia
Driving
Shopping
New role

8. “Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

9. The concept “people with dementia too” connects
2,500km
Start
Goal
http://runtomo.jimdo.com/
Run-tomo-rrow

10. Fujinomiya Project
Bridging Communities: sharing our memories
HistoryPin
(UK)
Run-
tommorow
Open Personal
Data× ×

11. “The Art of Being with Dementia”
Collaborative work
between associate
professor Takashi
Iba and the
students at the Iba
Laboratory with
corporate members
of the Dementia
Friendly Japan
Initiative (DFJI).
http://journey.sfc.keio.ac.jp/
June – October, 2014
Collecting creative wisdom

15. The first Pattern Language for Welfare Issue
Everyone can apply the ideas
if they like.
Focusing on the practical
knowledge about how to live well
in the daily life, not on medical
or techniques of caregiving,
The words
enable us to talk
with others!

16. “Mix-Up Event”
Dementia-or-not, come enjoy with us!

17. Financial Service
Charter
City-bus Actions
Dementia Action Alliance
“Job-Specific Contributions”

18. Dementia
Friendly
Japan
Initiative

19. https://vimeo.com/110885509
Bridging Communities :
Sharing Our Memories
- Fujinomiya Project -

20. FYI: Pattern Languages