2. EXECUTIVE SUMMARY................................................................................................4
CHAPTER ONE................................................................................................................6
1.0 NAME, IDENTITY, STATUS...................................................................................6
1.1 NAME OF OWNER..................................................................................................7
1.1.1 MJIS TEAM OF EXPERTS...................................................................................7
1.2 OBJECT.....................................................................................................................7
1.3 BACKGROUND TO THE PROJECT.......................................................................7
CHAPTER TWO...............................................................................................................8
PURPOSE AND OBJECTIVES.......................................................................................8
2.0 PROJECT LOCATION..............................................................................................8
2.1 WHY THIS PROJECT..............................................................................................8
2.2 DETAILS OF THE PROPOSED PROJECT.............................................................9
CHAPTER FOUR: INDUSTRY ANALYSIS..................................................................9
3.0 Industry Analysis.......................................................................................................9
3.1 Understanding the Customer......................................................................................9
3.1.1 Main Competitors.................................................................................................10
3.1.2 Major.....................................................................................................................10
3.1.2.1 Strengthsof some of the Competitors.................................................................10
3.1.2.2 Weaknesses.........................................................................................................11
3.1.2.3Weaknessesof Competitors.................................................................................11
3.3 The Industry Analysis..............................................................................................11
4.5 Competitive nature of the Industry..........................................................................12
4.5.1 Maturity of the Industry........................................................................................12
4.5.2 Barriers to Entry....................................................................................................12
4.5.3 Barriers to Growth................................................................................................12
4.5.3 Barriers of Exit......................................................................................................13
4.6 Industry Rules and Regulations...............................................................................13
4.6.1 Regulation of Industry..........................................................................................13
4.7 Risk Analysis & Socio Economic Feasibility..........................................................15
4.7.1 Business Risks and Controls.................................................................................15
MJIS COMPANY LTD- ASANA BOTTLED DRINK COMPANY
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3. 4.7.2 Political Feasibility...............................................................................................15
4.7.3 Market Feasibility.................................................................................................16
4.7.4 Technical Risk Feasibility.....................................................................................16
4.7.5 FINANCIAL RISK FEASIBILITY......................................................................16
5.0 CHAPTER FIVE: AN OVERVIEW OF THE GHANAIAN ECONOMY...........17
5.1 UNDERSTANDING THE ENVIRONMENT.........................................................17
5.2 IMPACT OF WORLD ECONOMIC FACTORS..................................................17
5.1 GHANA’S DEVELOPMENTAL CHALLENGES.................................................18
5.2 HISTORICAL PERSPECTIVE AND REFORM....................................................18
5.3 THE GHANAIAN ECONOMIC ENVIRONMENT...............................................18
5.4 SECTORAL PERFORMANCE..............................................................................20
5.5 THE MAUFACTURING SUB-SECTOR................................................................21
5.6 COMMERCIAL LENDING RATES AND CREDIT ANALYSIS..........................21
5.7 POPULATION TRENDS AND URBANISATION................................................21
5.8 POLITICAL ENVIRONMENT...............................................................................21
5.9 EMERGING OPPORTUNITIES IN A CHANGING GLOBAL.............................22
ENVIRONMENT..........................................................................................................22
5.12 THE FUTURE OUTLOOK...................................................................................22
CHAPTER SEVEN: FINANCIALANALYSIS AND PROJECTIONS.....................22
7.1 Capital Requirement................................................................................................22
7.2 Investment Plan........................................................................................................22
7.3 Financial Plan...........................................................................................................23
7.4 Profitability Analyses...............................................................................................24
7.4.1 Production.........................................................................................................24
7.4.2 REVENUE........................................................................................................24
7.4.3 Operating Expenses..........................................................................................24
7.4.4 Profitability.......................................................................................................25
7.4.5 Internal Rate of Return.....................................................................................25
7.4.6 Payback Period..................................................................................................25
7.4.7 Ratio Analyses..................................................................................................25
7.5 Breakeven Analyses.................................................................................................26
7.5.1 Break Even Point – Production.............................................................................26
7.5.2 Break Even Point – Pricing...............................................................................26
MJIS COMPANY LTD- ASANA BOTTLED DRINK COMPANY
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4. 7.6 Sensitivity Analyses.................................................................................................26
5.6.1 Introduction...........................................................................................................26
5.6.2 10% Increase in Operating Expenses...................................................................26
5.6.3 10% Decrease in Revenue................................................................................27
5.6.4 10% Increase in Operating Expense + 10% Decrease in Revenue...................27
5.6.5 15% Increase in Operating Expenses................................................................27
5.6.6 15% Decrease in Revenue................................................................................27
5.6.7 Conclusion on Sensitivity Analyses..................................................................27
5.7 Underlying Base Case Assumptions........................................................................27
5.7.1 Inflation.............................................................................................................28
5.7.2 Exchange Rates.................................................................................................28
5.7.3 Dividend Policy................................................................................................28
5.7.4 Depreciation......................................................................................................28
APPENDICES..................................................................................................................29
TABLE 1: CAPITAL REQUIREMENT, US$...............................................................29
TABLE 2: INVESTMENT PLAN US$.........................................................................29
Table 3: Investment Plan................................................................................................30
Table 4: Loan Repayment Plan......................................................................................30
Table 5: Production........................................................................................................30
Table 6: Production US$................................................................................................31
TABLE 7: ESTIMATED CAPITAL COSTS OF RUNNING THE COMPANY US$..31
Fixed Asset Schedule (From Year 1-5)..........................................................................32
PROJECTED 5 YEAR STATEMENT OF CASH FLOWS..........................................35
MJIS COMPANY LTD- ASANA BOTTLED DRINK COMPANY
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