To get a greater understanding of the fashion industry, about how the different types of users work with both trends and inspiration, what their work process looks like and where the friction points are. To learn about the competition; who they are and what differentiates The Swedish Fashion Council. We also wanted to know what they know about The Swedish Fashion Council, how they perceived and interacted with them.
5. GOAL
Based on the insights from research, create a digital solution
that enables the Swedish Fashion Council to distribute trends
and inspiration to their clients.
21. FASHION DESIGNERS
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
24. TREND ANALYST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
30. SFC
SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
41. Social platform that communicate trends from SFC,
generates trends based on user ratings and promotes
fashion designers and helps then to develop their
professional network.
51. They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
FASHION DESIGNER
52. FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
53. FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
54. FASHION DESIGNER
They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
55. They don’t buy trendguides, look at trends
occasionally. (Possible buyer of fashion forecasts)
Have a need/wish for SFC to do more for them
Need help with marketing and promoting
themselves
Network plays a large part in the designer’s
success
FASHION DESIGNER
57. TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
58. TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
59. TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
60. TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
61. TREND ANALIST
There are seasonal trends and continuos trends
Doesn’t rely on one trend guide, seeks patterns to
validate trends
Time is their largest challenge
68. SFC
SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
69. SFC
SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
70. SFC
SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
71. SFC
SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
72. SFC is not perceived as trendy
There is a gap between how customers perceive
SFC and what they believe they are.
Social media is a threat to the SFC (Pinterest,
tumblr, instagram)
SFC