The mind is the medium - Jon Sandruck @ Big Design 2016
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No matter what you design, its ultimate destination is the human mind. And, just like any other medium, there are limitations to consider when you design for it. Knowing that, how can you apply a basic understanding of cognitive psychology and behavioral economics to your design work? Can you make cognitive bias work for you instead of against you? By thinking about your user’s attention in an economic model, you can design to create value, as well as preserve it. You can help your users spend their attention wisely, and invest it well.
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The mind is the medium - Jon Sandruck @ Big Design 2016
- 1. The mind is the medium Jon Sandruck Customer Experience Strategist - Sabre Travel Network President - AIGA DFW
- 4. I am not a scientist.
- 5. What am I designing for?
- 6. What am I designing for?
- 8. There is no such thing as objective reality.
- 10. Perception = The only Reality we have.
- 11. Mental vs. Conceptual Models
- 13. Does it fax?
- 14. It’s your brain, stupid.
- 17. That’s not how it works.
- 18. Fittest ≠ Most Accurate
- 19. Fittest ≠ Most Accurate
- 20. Fittest ≠ Most Accurate
- 24. Desperately Seeking Patterns. ;-)
- 25. Say what?
- 27. All decisions are emotional.
- 28. Complex Wiring = ♥
- 29. We Design Love.
- 30. Jellyfish, Lizard, Mouse, Primate, Human
- 32. Will This Eat Me?
- 42. I drive a .
- 43. I got gas at .
- 44. I use an computer.
- 48. Cognitive > Visual > Motor
- 50. Quiz Time
- 52. Quiz Time
- 53. Quiz Time
- 54. The Three Click Fallacy
- 55. Direct vs. Indirect Motor
- 58. “A lie set in Helvetica can travel halfway around the world before the truth set in Comic Sans can get its boots on.” – Massimo Vignelli
- 59. “A lie set in Helvetica can travel halfway around the world before the truth set in Comic Sans can get its boots on.” – Massimo Vignelli
- 64. Embrace Economy
- 65. Embrace the Lizard Brain
- 67. What am I designing for?
- 68. What am I designing for?
- 69. The Power of the Dark Side
- 71. Resources