Sorority Row was released in 2009 with an opening weekend box office of $5 million. Produced by House Row Productions, Karz Entertainment and Summit Entertainment with a budget of $16 million, it has earned over $27 million total. Summit Entertainment is known for producing films like Step Up 3D, Twilight, and The Hurt Locker and is a subsidiary of Lions Gate Entertainment. The marketing campaign for Sorority Row utilized Facebook advertising and TV spots, gaining over 132,000 Facebook likes.

2. 
Sorority Row was released on September
9, 2009 and earned $5,059,802 in it’s
opening weekend.
It was produced by House Row
Productions, Karz Entertainment and
Summit Entertainment.
It had a budget of $16,000,000 and has
earned over $27,000,000 at the box
office.

3. Summit Entertainment

 Summit Entertainment produces films such as Step Up 3D, Twilight,
Man on a Ledge, The Hurt Locker and Warm Bodies.
 Summit Entertainment is a subsidiary of Lions Gate Entertainment.

4. Marketing Campaign.

Sorority Row used Facebook to advertise
the release of the film and had a series
of TV Spots. It has received over
132,000 likes, suggesting that it was a
successful marketing move. Sorority
Row is R rated in the US by MPAA, and
this has been suggested as a reason for
it’s success, as at the end of trailers it
stated that the film was strong for
“Bloody Violence, nudity and partying”,
which is sounds interesting to young
audiences. They also created a
gruesome “Theta Pi” game on Facebook
which involved throwing tire irons at
people to kill them as another marketing
device.