With lots of research and the same forecasts the big retailers use, our team designs promotional products that reflect what you'll be seeing in stores, on the street and when you're shopping online. Here's a peek behind the curtain so you can see the 5 key trends that inspired our new products.

1. Trends 2017
Spring/Summer
www.pcna.com

2. It’s the question you ask us most often.
And it’s a question that we love answering. Because
not only do we have the answer – we’re the first to
bring you the products.
It doesn’t happen by accident. With lots of research
and the same forecasts the big retailers use, our
team designs products that reflect the trends you’ll
be seeing in stores, on the street and when you’re
shopping online.
And in 2017, this is what everyone will be looking for.
“What’s Trending?”

3. Spring/Summer Trends 2017

4. SIMPLE
QUIET
SUBTLE
The ability to stay connected 24/7 with your
mobile device definitely has its benefits, but
it can also be a little overwhelming.
Simplify offers an escape, through subtle
details, clean lines, uncomplicated silhouettes,
monochromatic color, lightweight fabrics and
textures influenced by nature – all without
sacrificing function.
The Simplify aesthetic is one that often appeals
to sophisticated taste.
Spring/Summer Trends 2017
S I M P L I F Y

5. Monochromatic Colors
Clean LinesNatural Materials
Spring/Summer Trends 2017
S I M P L I F Y

6. Whether it’s a vacation to a different part of the
world or trying a new bike trail, Seek & Explore
is about getting out, going somewhere and
doing something.
With colors, patterns and textures that reflect
cultural influences from destinations near and far,
Seek & Explore appeals to that spirit of adventure.
But the influence isn’t just aesthetic. It might
mean an iron-free woven that can be worn right
out of a suitcase or a rugged HD Action Camera
for capturing the adventure.
Spring/Summer Trends 2017
SPIRIT
EXPLORE
UNPLUG

7. Cultural Influences
Travel-Ready Materials
Functional Design
Spring/Summer Trends 2017

8. With each new tech innovation – whether it’s an
ultra-lightweight laptop or a pair of computerized
“smartglasses” – there’s a rush to have it first.
We call that influence “Tech-Tronic” and it features
elements like translucent materials, geometric
shapes, metallic finishes and functional fabrics. You
might notice it in iridescent colors on a drinkware
piece or non-silver reflective material that blends
natually into a jacket.
These products are designed to offer intuitive
function without compromising style.
INNOVATION
NEXT-GEN
FUTURESpring/Summer Trends 2017

9. Geometric Shapes Iridescent & Metallic
Intuitive Design
Spring/Summer Trends 2017

10. This dark trend is a reaction to the artificial
world created by television, social media and
celebrity worship. For some, this new “reality”
has created both a loss of identity and a lost
sense of community.
Discarded isn’t about the liberation of escaping
this gloom so much as the cold reality of
resignation. The pessimistic mood is expressed
through monochromatic color appications,
distressed fabrics and grungy textures.
Spring/Summer Trends 2017
DISTRESSED
SOMETHING
FROM
NOTHING
UNDERDOG

11. Grungy Textures
Distressed Fabrics
Spring/Summer Trends 2017

12. For some, doing what everyone else is doing just
isn’t an option. As a result, these tastemakers are
alo the ones who influence trends.
These are people who want products that look
and feel more authentic, from an era before big-
box stores and mass-production. The re-imagining
of the past to create something new and modern
is achieved with muted colors like olive, grey and
red – brick and natural materials like wood, cotton,
metal and glass.
CRAFT
GREEN
PROGRESSIVESpring/Summer Trends 2017

13. Modern ColorsClassic Design
Metal & Wood
Spring/Summer Trends 2017

14. www.pcna.com
2016-8308 12/2016