Icelandic Startups asked me to talk to the teams at the Startup Tourism incubator about growth hacking and other digital marketing tactics - help them succeed in making their idea a reality. Presented February 11, 2019.

1. Growth Hacking
and Other Smart Digital Marketing Tactics
Startup Tourism | February 11, 2019
Hannes Agnarsson Johnson
hannes (at) ccpgames.com
twitter.com/HannesJohnson

3. Functionality for
automatic growth
Photo from Nasa: https://flic.kr/p/CWyfzS

4. Image via growthhackers.com

5. Image via growthhackers.com
Easy

9. Search
Engine
Optimization
Photo by Charles on Unsplash

10. “In general, webmasters can
improve the rank of their sites by
creating high-quality sites that
users will want to use and share.”
— Google’s guide for webmasters

11. SEO 101
● User-friendly and mobile-friendly
● Create quality content that your target audience is
looking for (info, solutions to problems, tools, etc.)
● Get links from authoritative websites

12. SEO 101
● Landing pages focused on solutions to problems
(keywords) common to your target audience
● Use important keywords in your content (so Google
knows that your page is definitely about the
solution to the query)

13. Keyword Research
ads.google.com/home/tools/keyword-planner/

14. Keyword Research

15. Keyword Research

16. www.google.com/webmasters/

17. search.google.com/search-console/

18. Growth
Hacking
Content
Photo by Qingbao Meng via Unsplash

19. Get content ideas
Facebook, Twitter, Instagram…
Forums: Reddit, Quora…
Photo by Ashim D’Silva via Unsplash
What gets shared

22. docs.apis.is

23. Find interesting data
Make it accessible

24. unsplash.com

25. pixabay.com

26. Promote your content
Your owned media
Reddit, Facebook Groups...
Others that have written/shared similar
Advertise on Facebook/Twitter

27. If you can't
measure it, you
can't improve it
Photo by Stephen Dawson on Unsplash

28. www.google.com/analytics/

29. Google Analytics Campaign URL Builder: https://h4nn.es/ga-utm-tool
Campaign Tracking

31. Campaign Tracking
https://www.eveonline.com/?utm_sourc
e=facebook.com&utm_medium=social&
utm_campaign=guardians_gala_2019

32. Look over people’s shoulder

33. Experiments & optimization
Photo by chuttersnap on Unsplash
Conversion rate optimization A/B tests

36. Delighted customers (UX)

37. Remote User Testing
Free trials: try.whatusersdo.com/free-trial/ + userfeel.com

38. Automation
Photo by Drew Graham via Unsplash

39. Automated emails
Rules, triggers & connect different services

40. Q&A

41. Slides
twitter.com/HannesJohnson