1. Emerging Social
Strategies & Trends That
Every Business Needs to
Know!
Sarah Stoltzfus, Account Manager
Caitlin Dodds, SEO Specialist

2. •Founded in 2008
•18 employees and growing!
•Clients in varied Industries from across
the country.
•Promotion World Ranked us #4
•Top SEOS ranks us #17 in the US
•Our thoughts are published
everywhere!
•Saying we are passionate about search
marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here

3. Welcome to Social Media
in
2013!

4. Which Network
Should I Use?
60% Use
Twitter
86% Use
Facebook
55% Use
LinkedIn
70% Use
Video
Sharing

5. • Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
• Networking
• Thought Leadership
• Crisis Management
• Recruitment
Social media uses

7. Social Media is no longer
an option !

8. Year 2015:
Brands will be generating 50%
of their web sales through
social media and mobile
platforms with a projection of
$30 billionYear 2016:
More than HALF of the dollars
spent in US retail will be
influenced by the web

9. Where Are Businesses Spending
Their Marketing Dollars?

10. Strategy: It’s Important
• No realistic expectations
• Disappointment
• Give up 

11. Strategy: 4 Steps
• Set Goals
• Business goal alignment
• Manageable & measureable
• Create a Content Strategy
• Answer: how, when, what
• Information + Promotions + News + Images/Video
• Location
• Measure

12. How to Manage your Strategy
• Who is in charge?
• Who creates content?
• Who posts content?
• Who measures?

13. What’s Popular?

14. Where is Your Audience?

15. Facebook
• Broadest reach & huge sharing potential
• General audience
• Facebook Ad targeting
• Post “stickiness”
• Posts can get buried

16. Twitter
• Immediate action, news flashes, short sales
• Tweets VERY short lifespan

17. Google+
• Build your brand
• SEO benefits for website
• Business professionals
• Not the best for B2C
• Essential for bloggers

18. LinkedIn
• Qualified B2B leads + networking
• Excellent site referral traffic
• Great LinkedIn sponsored updates
• Build thought leadership

19. Pinterest
• Fashion, health, home, décor
• Etsy & small business discovery
• New business accounts & analytics
• High-quality images
• Produce visual content
• 72%+ women

20. YouTube
• Video engagement > text engagement
• 350sec for video; 42sec for text
• B2C: 90% online shoppers use video to make decisions
• B2B: 75% execs watch work-related videos weekly
• 65% then visit the marketer’s site
• Testimonials, product reviews
• How-to, guides, tours

21. Niche Media
• Instagram & Vine
• Tumblr, Blogger, Blogspot
• CafeMom, Avvo
• Houzz, Ravelry, Flickr
• Wiser, Spotify
• Industry Specific
• Disregard if no:
• Time
• Resources
• Audience

22. Using Social as B2B?
• Brand Awareness
• Sales leads
• Find potential clients
• Provide free content
• Engage differently
with clients
• Monitor changes in
client’s business
• Inbound marketing
• Position employees as
knowledgeable

23. Which one to pick?
Facebook Just about anyone as long as you have interesting content
Twitter Marketing, new tech, consumer brands
Google+ EVERYONE but primarily Marketing, Sales, Business Professionals
LinkedIn B2B, Manufacturing, Technology, Finance
Pinterest Household products, clothing retailers, food (grocery & restaurants), beauty & health
YouTube Service providers, consumer products

24. How Often to Post?
Facebook 4-7/week
Twitter Multiple times a day (spaced in between or in a related series)
Google+ 3-5/week
LinkedIn 2-4/week
Pinterest Every few days a couple pins at a time
YouTube As needed, weekly or bi-weekly

25. Monitoring Social
• Monitor on-page
• Visit, but time-consuming daily
• GoogleAnalytics for referral traffic
• Google Alerts
• Social Mention, Topsy
• Automate & schedule posts
• Via Hootsuite, Tweetdeck

26. Engage Engage Engage

27. What Do People Like To
See?

28. Have a Conversation

29. Develop Relationships!

30. Use Social Sharing
• Add this
• Share This
• Slide Share

31. Ask For It
I’m the sucker that actually liked
this photo… who wouldn’t want to
help them get a puppy?!

32. Short & Sweet
• Posts between 100-150 characters see 60% more Likes, comments
and shares than longer posts
• Pictures are worth 1,000 words

33. Engage with
and Thank Your Followers
• @sarah Thanks for
following us!
• Shout out to Sarah for
liking our company
putting us at 1,000
likes!
• Increases the number
of people you reach
• Feeds egos and builds
brand loyalty

34. Listen to your audience
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS Feeds
• Followerwonk

36. Some more things to consider
• Don’t sell – talk
• No spelling errors - Double check your
spelling / grammar
• Write unique content – don’t copy!
• Don’t be ordinary
• Don’t limit yourself to text – Think video!

37. Don’t Offend

38. Do Not Beg
Your Customers
Bash Your
CompetitorsOr

39. How Social Media and
SEO Influence
Each Other

40. Social Media & Rankings
Links are considered a
“vote” of authority and
now social signals are
being factored into how
websites rank in the
search results

41. Social Media & Rankings

42. Search engines are listening!

43. Google Loves Brands

44. Important TIP!

45. Google Loves Branding
& Themselves - Socially

46. Strike up a conversation about
today’s Social Media Meet-Up
Twitter: /webtalentmktg @webtalentmktg
Facebook: /webtalentmarketing
LinkedIn: /company/web-talent-marketing

47. Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm