Become familiar with the advanced funt

1. Advanced WordPress
Building a Professional Site
HACC – Advanced WordPress

2. 1. WordPress Overview
2. Hosting Options
3. Frameworks & Themes
4. SEO Plugins
5. Advanced Plugins & Features
6. Security Precautions & Plugins
7. Preparing for SEO
8. Blogging Strategies
9. Exercise
HACC – Advanced WordPress

3. 1. 25 Million WordPress Downloads
2. Used by top brands like: Ebay, Yahoo!, Ford, Sony, & more.
3. WordPress.com vs Self Hosted
4. Admin Control Panel
5. Changing Themes & Adding Content
6. Adding Plugins

4. WordPress.com Self Hosted
1. (Not for Advanced 1. GoDaddy
Wordpress) 2. BlueHost – Cpanel
2. FREE to start 3. Synthesis by Genesis
3. Limited Control

5. A WordPress framework reduces the need to write repetitive
code, provides a solid foundation for child themes, (and in some
cases) prevents security issues.
However, frameworks are not required.
1. Standard Themes – themeforest.net, etc.
2. Genesis Framework by Studio Press
3. Custom Themes – Developer Network

6. 1. Google XML Sitemaps
2. Google Analytics
3. All in One SEO Pack
4. WordPress Meta Robots
5. 404 SEO Plugin
6. Redirections
7. Custom Permalinks

7. There are many more, but here are the
most widely used:
1. Contact Form 7
2. NextGEN Gallery
3. WP PageNavi
4. The Events Calendar
5. Custom Menus
6. WP Super Cache – very advanced

8. IMPORTANT!
Prevent malware & spam by following these tips below:
1. FTP Password: (14 characters, w/ #’s, upper & lower case)
2. Database Password: (14 characters, w/ #’s, upper & lower case)
3. Add KEYS and SALT to wp-config.php
4. Move wp-config.php up one folder level
5. Keep Wordpress Updated
6. WP User Passwords: (10 characters, w/ #’s, upper & lower case)
7. Install WP File Monitor (monitors all file changes)
8. Secure Wordpress (eliminates known vulnerabilities)
9. Login Lockdown (limits login tries on admin page)
10. Always backup your database, wordpress files, & widgets

9. SEO Checklist
1. Create a Google Account
2. Setup Google Analytics
3. Setup Google Webmaster Tools
4. Research Keywords
5. Setup SEO Plugins: All in one SEO

10. 1. Use your blog for education and thought leadership
2. Be honest, forthcoming, and natural
3. Stay focused on your topics & website theme
4. Create fresh content monthly. (post at least 1 new article per
month, or more!) Tip: use the scheduler to automate the process.
5. Include relevant links:
1. interior pages of your site
2. outside website sources
6. Use title tags, keywords, and descriptions for all your posts.

12. Written Exercise 1
If this were a service page about bus tours in New York City, what
would you enter into the SEO plugin?
Hint: research keywords in Google then fill in the information.
https://adwords.google.com/keywordtool

13. Written Exercise 2
It’s time to write a new blog article. You want to write about bus
tour safety and give bullet point tips to potential clients. Write a
brief paragraph with bullet points and use the following checklist:
1) Create a compelling blog title
2) Write a brief description for SEO
3) Find 1 keyword to focus on. https://adwords.google.com/keywordtool
4) Write a brief paragraph about tour safety (blogs should always use original
content, but grabbing a paragraph from Google is fine for this exercise)
5) Provide 2 internal links to “your” website (hypothetically)
6) Provide 1 external link (for authority and relevance)

15. 1) Create a Google Account
1. Go to google.com
2. Click Sign In
3. Click “Sign up for a new
Google Account”
4. Follow steps

16. 2) Setup Google Analytics
1. Go to google.com/analytics
2. Click Access Analytics
3. Enter Google login
4. New users will click “Sign Up”
5. Follow the setup steps
6. Copy your analytics code
Looks similar to this UA-12345678-
1
7. Past code into Google Analytics
Plugin on Wordpress

17. 3) Setup Google Webmaster
1. Go to
https://www.google.com/webmas
ters/
2. Sign in to
Webmaster Tools
3. Click “Add a site”
4. Verify site

18. 4) Research Keywords
1. Go to
https://adwords.google.com/k
eywordtool
2. If you’re signed in you won’t
have to enter the captcha each
time.
3. Start researching based on
your website or company
theme.
Tip: Each page/post on your site
should focus on one main
keyword.

19. 5) All in one SEO Plugin