1) The document discusses a commuting sharing platform called fiftyfifty.net that aims to connect users to share rides and costs of transportation. It highlights problems with current travel methods like saturation and inefficiency. 2) Fiftyfifty.net would allow private car owners to share their vehicles, making roads less saturated. The platform would match users and allow them to share cars and costs of commuting. 3) The platform would be available via web and mobile apps. It also discusses potential income streams and strategies to achieve the goal of 55,000 users by the end of the third year.

1. Executive Overview Esteban Tapia • Javier Valera •Olimpiu Capra • José Frutos Mancha

2. Commuting Executive Summary 1 20,636,738 cars in circulation 5,883,396 commutes daily (in Madrid, Valencia & Salamanca) Economic crisis

3. Problems with current travel methods Saturation Inefficiency Costly 2 Executive Summary v v

4. fiftyfifty.net Executive Summary 3 Private transportation Less saturated roads required Service for sharing cars, easily Product

5. fiftyfifty.netfor Consumers Share routes Match users Share cars and costs 4 Executive Summary Product

6. fiftyfifty.netfor Consumers Executive Summary 5 Availability Via web Mobile web Mobile native apps Product

7. fiftyfifty.netfor Businesses Car rental Insurances Local events Local businesses Loyalty Card 6 Executive Summary Product

8. Is fiftyfifty.netprofitable? 6 income streams Monthly subscription 3€/month Extra Services 1€/service/0.15€/SMS Single travel insurance 0.33€/transaction Advertising 30€/45€/60€(CPM) Referrals 15%/transaction Loyalty Card 2%/transaction 7 Executive Summary Price

9. Is fiftyfifty.netprofitable? Executive Summary 8 With 55,000 users (by the end of year 3): Price

10. Is fiftyfifty.netprofitable? Executive Summary 9 Break even within first year Huge ROI High IRR Price

11. Can we achieve 55,000 users? Executive Summary 10 Market Leader Increase size of market Focus (segmentation) Madrid, Valencia, Salamanca Students 205,300pax Workers 4,883,296 pax Non working 803,800pax Strategy

12. Can we achieve 55,000 users? Executive Summary 11 Competitors (80,000 users) Web searches (6 million related pages)

13. How are we going to achieve 55,000 users? Executive Summary 12 Advertising online Newspapers Adwords Social Sites Twitter Partners Promotion

14. How are we going to achieve 55,000 users? Executive Summary 13 Advertising offline Metro / Train Stations Bus stops Universities Word of Mouth Recruiters Media

15. Our aim Executive Summary 14 To solve inefficiencies with current travel methods. Connections between users Advertising tool Optimize current infrastructure Sustainable and profitable

16. Join us! Executive Summary 15 We require: 300,000 € in SF year 1 300,000 € in SF year 2 500,000 € in SF year 3 Want to participate? Call us, visit us, e-mail us

17. Thanks! We’d gladly listen to your feedback Executive Summary