The document summarizes the following: 1) The creative production studio +1 Amsterdam created a trailer for TEDxAmsterdam that impressed TED curator Chris Anderson, leading to +1 producing the TED conference trailer. 2) TEDxAmsterdam helps connect local Dutch talents to the international TED network, as evidenced by speakers and partners gaining success on the global stage. 3) On March 2nd, TEDxAmsterdam will livestream the main TED conference for local viewers, continuing its role as a starting point for Dutch ideas and innovators.

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TED2011 starts with a touch of Amsterdam Search
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Next week the large annual TED conference will kick off. Creative production studio +1
Amsterdam created a beautiful trailer for the succesful second TEDxAmsterdam edition
last November. Chris Anderson (the international TED curator) was so impressed by this Social Networks
video, +1 is now also producing the TED trailer.
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Each locally organized TED event (therefore Join our Facebook group
labeled TEDx) creates its own specific tone
of voice and atmosphere within the TEDxAms on YouTube
possibilities given by TED. Many TEDx-
organizers have produced a trailer for their
event to preview the amazing amount of Talks2010 are Online
energy and inspiration visitors experience.
The TEDxAmsterdam 2010 trailer plays Are you looking for the TEDxTalks from
around with elements that are typically November 30th? They're online here!
Amsterdam: “We wanted to play with the
notion of light as the western symbol of ‘an
Still taken from the +1 trailer for
idea’, and together we created a story
TEDxAmsterdam 2010
which is about building, refining and
unleashing your ideas. It is all set, of
course, against the beautiful backdrop of the city of Amsterdam. The climax takes place at this
year’s venue, the Amsterdam Stadsschouwburg.”
Marcel Vrieswijk (managing director +1): “We are deeply honored not only TEDxAmsterdam
asked us for producing its trailer, but now even the larger TED wants us to create something
beautiful for their ‘flagship conference’. It’s always great to hear people appreciate your work,
especially if it’s someone like Chris Anderson!”. The American founders are always up to date on
the Dutch TEDx-activities and both teams are frequently in touch with one another. As Chris
wrote in his briefing for the trailer: “Give us a sense of wonder! It’s clear you know how to do
that!!”
Ideas Worth Doing
The organization behind TEDxAmsterdam intertwines creative people and wants to be more than
a platform individuals choose to devote their energy to. Jim Stolze (president TEDxAmsterdam
Foundation): “This is a fantastic opportunity for +1. As a local TEDx organization we are
unbelievably proud when our speakers or creative partners get a breakthrough on the
international forefront. We like to think TEDxAmsterdam is a starting point for all kinds of Dutch
talents.” On the 2nd of March everyone is invited to watch the free TED livestream in the
Amsterdam Stadsschouwburg. This livestream is brought to you by the TEDxAmsterdam team.
Share and Enjoy:
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POSTED BY OLIVER DE LEEUW ON FEB 22, 2011
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