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SEO
for
WordPress
Presentation by Santosh Raut
About Me
•
•
•
•

Santosh Raut
Founder of Ocean Web
Working for WordPress
Working for SEO of WordPress
& Joomla
santosh@oceanwebtech.com
What is SEO ?
• SEO is the process of
affecting the visibility of a
website in a search
engine's organic search
results -Wikipedia
Why SEO ?
• To Increase in Traffic
• Higher Brand Credibility, People Trust
Google
• Better Return on Investment Than Ads
• Your Competitors Are Doing It
• The Results are Permanent (For Long
Time
For Whom ?
How to Do SEO ?

Simply by

Keywords
Keywords ?
• A word that serves as a key to a code
• A word searched for in a search command

WordCamp Nepal 2013
Free Responsive Theme
Free WordPress Theme
Can I Do it Myself?

Yes With
DO IT YOURSELF
Steps for WordPress
#1 Register your Domain
• Register your domain as long as you can
#2 Choose Better Hosting
• Uptime/Downtime
• Speed
• Bandwidth
• Location
• Shared or Dedicated
#3 Install WordPress
• Install WordPress
• Set Up Title
• Username Never user admin
• Strong Password
• check allow Search Engine
to Index
Permalink Structure
/%postname%/
Install SEO Plugin
WordPress SEO by Yoast
Yoast #Default
#Titles & Metas
#Permalinks
#Internal Links
#RSS
#Import & Export
Yoast #Dashboard
Yoast #Social
Yoast #Xml Sitemaps
Yoast #Edit Files Robots.txt
Yoast #Edit Files .htaccess
#6 Write Content
Yoast #General
#Missing
• meta description
• Keyword in first
paragraph
• Image and alt tag
• keyword density -
#Missing
• outbound links
• keyword in the URL
• pagetitle
Character
• No subheading tags
H2
After Editing Content
Page Analysis Green
#7 Install WP Super Cache
Speed is the major factor
for the SEO, Caching will
increase your speed
#8 Image Optimization
• For Speed and Image
Search
• Make the size of Image as
Low as Possible
• Rename the Image as
Focus Keyword
• JPEG will be the best
While Inserting Image
Social Sharing &
Backlinks
AddThis For Visitors
Backlinks
•
•
•
•
•
•

Social Sharing
Forum Comments
Link Exchange
Participating in Q/A sites
Blog posting
Directory Submission
Is it Possible ?
Nothing
Is
impossible
Result
# Sage hosting
#Cloud hosted Sage
#Cloud hosted planguru
#Cloud hosted Sage SalesLogix
#Cloud hosted Sage Source
#Cloud hosted Sage 100 Fund Accounting
#Cloud hosted Sage Fundraising 50
#Cloud hosted Sage Grant Management
#Cloud hosted Sage 100 Contractor
#Cloud hosted Sage 300
Sage 300 Trade Specialty
#Cloud Hosted Sage Estimating
What Should I learn ?

Patience

Rome wasn't built in a day”
#Analytic Overview
WordPress Security
Down, You will lose what you have
done
Reference
•
•
•
•
•
•
•
•
•

Wikipedia.org
Google.com
WordPress.org
Yoast.com
Hitlinks.com
Techwyse.com
Searchengineland.com
moz.com
Who.is
Any Questions

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