New media technologies like social media are increasingly being used by newcomers to Canada and youth to access services online. These audiences expect services to be immediate, provide connections to peer networks, be consistent, accurate, and provide expertise. A number of organizations have seen success engaging newcomers through online portals, workshops, videos and courses. While funders may be unsure of measuring impact, demonstrating analytics and qualitative examples can help make the case for using new media. The document encourages further learning about specific social media tools and online professional development resources.

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Using New Media
Technologies
g
You’ve heard about them. You
use some of them
them.
How can we use them with
clients?

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Audiences and Services
Who s
Who’s Online and What do They Want From Me?
 Newcomers to Canada – 78%
 Youth and Young Adults - 96% (b t 51 per cent of C di
(but t f Canadians
aged 60 and older are online users)
 Service Expectations
p
 Immediacy
 Peer Networks
 C
Consistency
i t
 Accuracy
 Expertise
pe t se

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Newcomers Want Online Services!
Some examples:
 Settlement.Org - 14366 Members
 L
Loonlounge.com - 18846 members
l 88 6 b
 Canadiandesi.ca - 43773 members
 A Canada Immigrant's Blog
 WoodGreen - Newcomer Links – online portal and workshops
 Skills for Change - online video
 Skills for Change - online courses
 OCASI - customized mapping
 OCASI - online courses

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Newcomers Want Online Services!
But, what do we give them? What’s the right
service?

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WE Want Online Services!
What if increased use of online tools could save us time, free
us up to do more i
d interesting work, get us the i f
i k h informationi
we needed to do our jobs more efficiently, effectively?

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Web 1.0

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Web 2.0

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Web 2.0
Web 2.0 – A New Generation
5 Pillars of the Modern Internet
•Ease of Use
•Trusted Networks
•Citizen Journalism
•Act/Pass(ive)
•Media Rich

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Ease of Use

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Trusted Networks

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Citizen Journalism

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Act/Pass(ive)

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Act/Pass(ive) – Email as Web 2.0
Email as a Web 2.0 Tool. Watch
Yes, it can be done! that
page
Email RSS to
email
Email
blog
posts

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Media Rich

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How Much Time?

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What do funders think?
 It’s new to them too!
 Easy and difficult to measure impact
 analytics, how many readers of a post/video, etc
 how do you count when it isn't your network and the stats
aren't visible?
 Make the case, use examples explain stats –
case examples,
qualitative

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Keep Learning
p g
Your next steps:
Y t t
 Social Media Tools - Building Capacity
– Further explanation of and links to the tools discussed
today (your virtual session handout)
 Learning AtWork -P f
Professional Development for
i lD l f
those working with Newcomers to Ontario.