Being an Entrepreneur in Turkey (2017) (Caution! It has magic & illusion show)

START-UP
PITCH
DECK
International Business Conference
Istanbul Aydın University 2017.05.11
Being Entrepreneur in Turkey
Onur B. Çağlar
● Serial
Entrepreneur
● C Level
Professional
● Academician
● Consultant
+90 533 6330011
@obcag00
obcaglar.com

My professional history
START
1998
- University graduation
- 3rd year in career
3 years before having my bachelor degree, I
already started my professional career.
I started from field, hardware and customer
support departments.
2006
- Professional career break
- Military obligation completion
- Entrepreneurship / 1st Startup
My main milestone was at Cukurova Group
(YKB, Superonline, Mapco, Turkcell/Shubuo).
For military obligation I left the Turkcell, I
completed with honour degree.
After military, I founded my first startup Pozitim
as edge mobile and internet technology
company. I traveled Europe, Asia and Africa for
selling technology platform and services,

TODAY
My professional history
2013
- Finance sector career
- 2 more startup
After dead-end disputes and vicious circle with
my initial partners, I left my startup by selling my
shares.
Then, my other main industry venture started,
finance sector is strong milestone in my life.
I worked in Bank, Payment and E-Money
companies as C level. Beside I participate in 2
startup (1st is digital agency, 2nd one is
financial service)
2015
- Academic career
- Consultancy
- 1 more startup
- 2nd startup has failed
Another main milestone in my life is an
academy. I started my unfinished academy
career by giving lectures here and continue for
PhD program.
We closed agency because of partners’
disagreement.
We founded another finance service, try to find
investor, tender and big customer agreements.
Moreover, I am advisor in several sector.
Planning 2
more vertical
startup

Turkey snapshot
GDP USD 857 billion (2016-Current Prices)
GDP Per Capita USD 10,807 (2016)
Exports Value USD 143 billion (2016)
Imports Value USD 199 billion (2016)
Tourism Revenue USD 22.1 billion (2016)
Tourist Number 25.3 million (2016)
Foreign Direct Investment USD 12.3 billion (2016)
# Co. with Foreign Capital 53,200 (2016)
Inflation Rate 8.5% (CPI-2016)
Major Exports Markets
Germany (9.8%); UK (8.2%); Iraq (5.4%); Italy (5.3%); USA (4.6%); France (4.2%); UAE
(3.8%); Spain (3.5%); Iran (3.5%); Netherlands (2.5%) (2016)
Major Imports Sources
China (12.8%); Germany (10.8%); Russia (7.6%); USA (5.5%); Italy (5.1%); France (3.7%);
South Korea (3.2%); India (2.9%); Spain (2.9%); UK (2.7%) (2016)
Trade Agreements
•Customs Union Agreement with the EU
•Free Trade Agreements with Albania, Bosnia Herzegovina, Chile, EFTA member countries
(Switzerland, Norway, Iceland and Liechtenstein), Faroe Islands, Ghana, Kosovo, Lebanon,
Egypt, Georgia, Israel, Jordan, Singapore, South Korea, Syria, Macedonia, Malaysia,
Mauritius, Moldova, Montenegro, Morocco, Palestine, Serbia, Tunisia

Turkey economic outlook ++
Economy performed remarkably well with its steady growth last 14 years. Macroeconomic strategy, prudent fiscal
policies, major structural reforms have all contributed to integration of Turkey’s economy into the globalized world.
Reforms is allowing the economy to grow at an annual average real GDP growth rate of 5.6% from 2003-2016
Annual Average Real GDP
Growth (%) 2003-2016
Source: OECD

Turkey economic outlook +
Past 14 years performance has encouraged experts and international institutions to make confident projections about
Turkey’s economic future.
Turkey is expected to be one of fastest growing economies among OECD members during 2015-2025, with an
annual average growth rate of 4.9%
Annual Average Real GDP
Growth (%) Forecast in OECD
Countries 2015-2025
Source: OECD

Turkey economic outlook
Significant improvements in short period of time have registered Turkey 17th
largest economy in world and 6th largest economy in EU (2016
GDP,IMF)
✓ Institutionalized economy fueled by $180 billion of FDI in past 14 years
✓ Robust economic growth with an annual average real GDP growth of 5.6%
during 2003-2016
✓ GDP reached $857 billion in 2016, up from $236 billion in 2002
✓ Sound economic policies with prudent fiscal discipline
✓ Strong financial structure that is resilient to global financial crises

60 billion TL
2016 investment budget
2017 Education investment
2017 investment budget
2017 Transport investment
2017 Governmental budget
✓ Inflation rate target is 5%
✓ Investment allocation would be increase about 30%
✓ R&D and Innovation supports would be 5,8 billion TL
✓ Metropolis & Provincial administrations investment would be 58,4 billion TL
✓ BES (Individual Pension System) budget would be 3,9 billion TL
78 billion TL
13,7 billion TL
2017 Agriculture investment
10,3 billion TL
2017 Health investment
7,1 billion TL
22,1 billion TL

R&D and Innovation is our future
✓ R&D allocation in national revenues is a KPI of that country’s level of
development; R&D% in Turkey’s national income is only 0.92%
✓ # of patent applications has quadrupled in 10 years and number of
academic publications has similarly increased
✓ To reach Turkey’s targets for 2023, # of projects should increase 22%,
while TUBITAK is focused on reaching a goal of a 25% increase every
year
✓ USA started to provide such support (develop projects for
industrialists and entrepreneurs’ idea) 50 years ago
○ We are 50 years behind them, we need to move faster

Companies with International Capital
Source: Ministry of Economy
As of end of 2016, 53.200 companies with foreign capital operate in Turkey. .

10 reasons to invest in Turkey
Population
Successful Economy
Qualified And
Competitive Labor
Force
Liberal and Reformist
Investment Climate
Centrally Located
Infrastructure
Energy Corridor and
Terminal of Europe
Low Taxes and
Incentives
Large Domestic
Market
Customs Union with
the EU since 1996

TR Investment incentives
Effective as of Jan 1, 2012, the new investment incentives system has been
comprised of four different schemes. Local and foreign investors are equal:
1. General Investment Incentives
○ Exemption from customs duties
○ VAT exemption
2. Regional Investment Incentives
○ Minimum fixed investment amount is defined separately for each sector and region with lowest amount being
1 million TL for Region 1 and 2, and 500,000 TL for remaining regions
3. Large-Scale Investment Incentives
○ 12 investment subjects, which will potentially foster Turkey’s technology, R&D capacity and competitiveness,
are supported by Large-Scale Investment Incentives Scheme instruments
4. Strategic Investment Incentives
○ Domestic production for product to be manufactured with investment shall be less than import of product.
○ Investment shall have a minimum investment amount of 50 million TL
○ Investment shall create a minimum added-value of 40% (this condition is not applicable to refinery and
petrochemicals investments)
○ Total import value of product to be manufactured with investment shall be minimum of $50 million as of past
one year (excluding products that are not locally produced)

Such as SW, medicine &
medical devices,
agriculture, food,
biotechnology, ICT &
high-tech sectors
R&D Law
TR R&D incentives
Technoparks Industrial Thesis TUBITAK TTGV
Technology development
zones in most university
and city’s chamber of trade
centers
Financial support for new
tech. adaptation, process
dev.,quality improvement,
env. modification projects
w/ university
Scientific & Technological
Research Council
compensates/grants R&D
expenses & capital loans
for R&D projects
Long-term interest-free
loans for R&D on
agriculture tech, health
tech, education tech&
energy efficiency

Establishing a startup / company
1. Find thawing problem / idea for startup
2. Find a local co-founders (at least 3 - technical, back office, marketing)
3. Design your Business model canvas
4. Write Business plan to convince investor (even your father)
5. Start to develop your solution with Agile & Cool-farming methodology
6. Establish your company w/ following regulation
○ Find a lawyer and a financial advisor
○ Submit memorandum and articles of association at MERSIS (Central Registry Record Sys)
○ Execute and notarize company documents
○ Obtain potential tax identity number
○ Deposit a percentage of capital to account of Competition Authority
○ Deposit at least 25 percent of startup capital in a bank and obtain proof thereof
○ Apply for registration at Trade Registry Office
○ Certify legal books by a notary public
○ Follow up with the tax office on Trade Registry Office’s company establishment notification
○ Issuance of signature circular: After the company has been registered before Trade Registry signatories of
company must issue a signature circular.
All details at: http://www.invest.gov.tr/en-US/investmentguide/investorsguide/Pages/EstablishingABusinessInTR.aspx

Risks of automation of business areas in countries

Highest
automation
possibility
of
business
areas

What is real entrepreneur?
Entrepreneur is spark that makes self-motivated when things are
not going on way
It is push that you do it over stress and excitement, fear and
brevity. Best entrepreneurs have belief & see vision in their mind
A successful entrepreneurs are their own cheerleaders, they can
handle setbacks, control emotions, get over routine struggles no
matter whether things are doing great or not. Moving forward,
persistence and determination drive best of best
Entrepreneurship is a
mindset — without these qualities
people are employees

Entrepreneur’s 9 intangible assets
01
Ingenuity
02
Stubbornness
03
Cool under
pressure
04
Network & Peers
05
Perseverance
06
Vision
07
Blind optimism
08
Opportunistic
09
Execution

10 effortlessly do to rocket your startup
Keep the meetings
short
01
02
03
04
Stop multitasking -
or do not do it way
you do it now!
Listen to your critics
Challenge yourself
Network, network,
network
05
06
07
08
Become better
listener
Take care of your
health
Learn something new
every day
Do what you love
09
10
Don’t be afraid to
take tough decision

Benefits of being entrepreneur?

Reasons why professional leaves the job

Top 10 places for eureka! moment

What is exactly startup?
✓ A startup is not a smaller version of a large company
✓ A startup is a temporary organization in search of a
scalable, repeatable, profitable business model
✓ At outset, startup business model is a canvas covered with
ideas and guesses, but it has no customers and minimal
customer knowledge

To build a startup
While building a product or a service or a content or an
innovation and getting into real world;
✓ measure customers’ reactions and behaviors,
✓ learn from those returns,
✓ use what you’ve learned to build something better.
Repeat those steps, learn from experiences and feedbacks,
whether to;
✓ iterate,
✓ pivot or
✓ restart until you have something that customers love.

Not traditional anymore prefer agile methods

If you still use traditional methods!

Think ahead
Think ahead to reach your goals and never look back
Devising a winning strategy is always a challenge
Strategy includes;
✓ “Strategic Planning”,
✓ “Innovation”,
✓ “Execution”,
✓ “Value Creation” and
✓ “Competitive Advantage”
for your startup’s future success depends on it

Turn Your Great Idea Into the Next Big Thing
“coolfarming” is methodology tells you how to tame and grow your own buffalo
herd in process

Coolfarming process
01 02 03 04
Coolfarming is swarm-based innovation process happens in four steps:
1. The CREATOR comes up with the cool idea
2. The creator recruits additional members to form a Collaborative Innovation Network (COIN)
3. The COIN grows into a Collaborative Learning Network (CLN) by adding friends and family
4. Outsiders join, forming a Collaborative Interest Network (CIN)

Coolhunting
Find trends through trendsetters
Great coolfarmers are also great coolhunters
An in-depth understanding of coolfarming process is
key for successful coolhunting, which explains why
talented coolfarmers are also good in spotting new
trends early on

Coolhunter
Finds the cool trends before the crowd discovers them
Let’s look at team behind innovative new product is best predictor of
future success
✓ This concept is foundation of our coolhunting process
✓ Basic idea of coolhunting is very simple. Find people who create
cool trends, and you have also found trends
✓ But finding these people is not so easy. While we have discussed
characteristics of creator, these traits are hard to spot from outside
Coolhunting combines wisdom of crowds, experts and swarms
Exercise
Who is your admired
Coohunter?

Strategic perspective of investors
Venture capital may be defined as a
financing method at early stage. Venture
capital funds finance dynamic and new
established enterprises with a big
profitability and growth potential through
a partnership with these enterprises.
VCs
Angel Investors
PE
Incubators
To become an angel investor it is
required to obtain an Angel Investor
Licence (Treasury). There are two main
criteria to assess business angels which
are: high income earner and experience.
It is is physically locating in one central work
space with many startups. Startups in
incubators can all be venture funded by the
same investor group
Private equity must be incorporated, as a
registered capital corporation in form of Joint
Stock Company and shares must be issued in
return for cash. Paid-in or initial capital must
be minimum 20.000.000 TL having phrase of
"Private Equity Investment Trust" on its
commercial title
Accelerators
It is similar like incubator, but here, space is
typically limited to a 3-4 month period,
basically intended to jump start startup and
then kick you out of the nest

2017 Q1, $19.4 mil. was invested in 23 investment rounds. $6 mil. raised in seed rounds and
$13 mil. raised in iyzico investment. We still need more investments in Serie A & B rounds
2017 Q1 funding activities in Turkey

2017 Q1 funding activities in Europe

Since 2010, the investment environment has always been up by one or two investors. More
players and more investors are needed to drive the ecosystem up.
Funding activities in Turkey since 2010

Top Biz priorities for 2017 & 2018

Gartner’s hype cycle for emerging technologies

Request for startups from funds

Write your story
New and continuous stories base
on your SWOT
Strengths Weaknesses Opportunities Threaths
● Your country’s culture
and superior aspects
● You know Turkey
● Language
● Limited residence and
working visa
● We love foreigners
● We adapt easily to
newness and tests
● Corporate and
governmental funds
● Emotional society

Describe why it is now the best moment to use your
solutions
Describe your unique selling
proposition.
Your solution
Describe their main gaps.
Competitors

20% 40% 60%
Describe a trend that explains why
your solution makes sense in the
current panorama.
AI (Artificial Intelligence)
current panorama.
IoT
current panorama.
AR & VR (+Reality)
Surf on customer trends and emerging areas

Identify your customer segments
01
A+ Affluents
02
A and B urban
professionals
03
C1, C2 urban
students
04
C3, D blue-collar
worker

Base on market research
15.5 M
29 M
12 M
18,8 M
Domestic
money transfer
userDigital payment
user
Int. money
transfer /year
1.6 M
Tradesman
7 M
8.5M
Expatriate
Smartphone
owner15-40 age
Internet &
TV owner

Show similar successful business models
65%
Spain
85%
U.S.
72%
Mexico
Describe trends by
region
U.S.
Describe trends by region
Spain
Describe trends by region
Mexico

List competitors and why your solution is better than
01
Describe competitor
in a sentence
02
Describe competitor
in a sentence
03
Describe competitor
in a sentence
04
Describe competitor
in a sentence
05
Describe competitor
in a sentence

Enjoy reliability, content and services
Cloud platform with branded subscription based service and content
OFERTA ESPECIAL
Free 2-Day Shipping on Orders $35 and Up
$20 Off Office with 1TB Cloud: See How
CARDHOLDER OFFERS
12-Month Financing
6-Month Financing
Get 5% Back in Rewards
£99.99
PRICE MATCH GUARANTEE
With 2-year contract
ON SALE
SAVE $200 (Reg. $399.99)
Describe your solution
BENCHMARK TESTS
But I must explain to you how all this mistaken
idea of denouncing pleasure and praising pain
was born and…
min.
max.
AVERAGE FPS
31 fps
68 fps

в
в
в
вв
Roadmap, describe how your solution will be in 18
months
Description of the new features and
the main benefit for your customer
Alpha release
Beta release
Local launch
Silent launch
International launch

Business model development
Organization
captures
delivers
value
How an organization creates, delivers, and captures value?
creates

The Business model canvas
2. Value Propositions
4. Customer Relationships
1. Customer Segments
3. Distribution Channels
5. Revenue Streams9. Cost Structure
6. Key Resources
8. Key Partners
7. Key Activities

The Business model canvas
left brain
logic
right brain
emotion

You need to cover
✓ Target segment
✓ Value proposition
✓ Atomic solution
✓ Sales generation
✓ Pricing
✓ UI / UX / CX
✓ Onboarding
✓ Customer journey
✓ Average ticket per customer
✓ Average life time
✓ Business plan preparation

Well prepared Business plan
Financial
spreadsheets
Environment
analysis
Implementation
roadmap
SWOT and
uncertainty
analysis
The Business model

Business need to has traction in the market
✓ Sales
✓ Customer requests
✓ Pre-orders
✓ Pilots / tests
✓ Go to market
✓ Growth hack
✓ Customer LTV

Focus on LTV (Life time value)

My team is the best for such conferences
She worked in Europe for app.
18 years I could also make an
analysis and comparison
concerning (international)
business processes, cultures,
ethics etc
SUKRAN CABUR
He is the president of ISU
and MBA student in Istanbul
Aydin University. He had
management experience in
finance and several sectors
at Afghanistan
KAIHAN BARAKZAI
Curious social entrepreneur,
hopeless romantic, terrible
pianist, reckless sailor, published
but failed writer, husband in
progress, father of a hyperactive
daughter, and idol of a neurotic
cat.
OSMAN CAKIROGLU
Online Marketing and
E-commerce managing. Broad
experience in regional and
country based projects in MEA
area. A good technical
background.
GOKALP HARMAN

Select way to progress
If your are looking for funds:
✓ How much?
✓ With what purposes?
✓ When these investments will take place? In
which phase/rounds?
If you look for mentors or/and advisors:
✓ Which profiles?
✓ How will you compensate them? (fee,
success fee, shares, options)

As a result
We don’t need Chief Executives (CEO) but Chief Creators (CCO)
I envision a totally different style of leadership. This new style of
leadership is based not on “best practices,” not on cookbook recipes
of how to do it one right way, but on creativity—individual creativity
and swarm creativity.
✓ Empowering individual people at company, instead of amassing all power in hands of
CEO who is also chief executor.
✓ In new type of organization, there won’t be CEO, CMO and CTOs
✓ Stakeholders are employees, customers, suppliers, and also management of company.
✓ The managers are not CEOs anymore, but they are CCO (Creator) and CGO (Growth).
✓ Being highly creative themselves, they stand out by unleashing creativity of their swarm—
employees, lead users, customers, anybody they touch through their vision and products.

Ihaveadvised6start-ups,Iamstilladvisorof2ofthemandpartnerinanother2.
Ifollowaverystrictselectionprocesstogetinvolved.
You can contact me on https://www.linkedin.com/in/obcag
Onur Baran Caglar, MBA
● Lecturer at Istanbul Aydin
University,
● PhD Candidate at Istanbul
Kultur University
● Advisor in Telecom, Internet
and Finance verticals
Stay humble, live minimalist!

Being an Entrepreneur in Turkey (2017) (Caution! It has magic & illusion show)

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Being an Entrepreneur in Turkey (2017) (Caution! It has magic & illusion show)

Ähnlich wie Being an Entrepreneur in Turkey (2017) (Caution! It has magic & illusion show) (20)

Mehr von PTT Bilgi Teknolojileri A.S.

Mehr von PTT Bilgi Teknolojileri A.S. (6)

Kürzlich hochgeladen

Kürzlich hochgeladen (14)

Being an Entrepreneur in Turkey (2017) (Caution! It has magic & illusion show)