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Importance of sketching, colors, research, and logo shapes
Importance Of Sketching, Colors,
Research And Logo Shapes
Shapes In A Logo And Their
A Logo is mainly recognized by its two elements, that is its
color and shape. The right shapes and colors can reflect the
purpose of the business in a clear manner making your brand
eye catching and memorable. According to psychological
studies certain shapes generate certain kind of reactions and
emotional responses in people.
For example, the squares induce a
sense of safety and stability, Circles
impart a sense of the infinite or
security, triangles induce a reaction
towards dynamism and movement,
while curves and ovals inviting and
organic. Blobs and squiggles induce
reactions like fun and excitement. This
is the reason as to why most of these
basic shapes are used by the popular
Thorough Research And Sketching
Why Should It Be Done?
Before people starting questioning the very sanity and the correctness
about the question, just to be clear researching has nothing to do with
following trends and copying. Copying and following trends refers to
when a designer even without trying to develop ideas through his own
artistic capabilities sits in front of the computer and starts looking at the
latest trends for inspiration and ideas. The perfect term for such follow
through is known as Copying. Researching is going through the trends
and combining its features with one’s own ideas to create the perfect logo.
Sketching is one of the ways which can
help a person to develop logo ideas and
inspiration within a designer. Any idea,
that you may come across or feel like
would be perfect for the upcoming
project, start rough sketching it and
you will see for yourself how the ideas
starting overflowing by itself. Finalize
the rough sketch into the perfect design
by combining it with you researched
ideas. This you know the way of
creating the perfect logo which is
simply sketch, study and research.
What Does Your Logo Color Mean?
Every year each of the companies and firms spend millions of dollars in
designing and the redesign of their logos that goes ideally with their
company image. Before you choose a particular color for your logo design,
you should know about its significance. For example: red is considered as
a highly arousing color that arouses feelings of passion, love, energy, and
danger. Orange is associated with the heat of the sun and fire that
stimulates feelings of warmth, energy and balance. Yellow infuses feels of
hope, optimism and cowardice.
The blue color stimulates feelings of
trust, security, order and cleanliness.
Green is associated with feelings of
jealousy, good luck, health and
nature. Purple is associated with
arrogance, mystery, royalty and
spirituality. Take a look at the logos
of the famous brand companies such
as Mc Donalds, Pepsi, Lays or
various other automobile companies,
you will gradually be able to access
and analyze the meanings behind the
usage of a particular color in a logo.
The Presentation Is Prepared By
Oasis Logo Design
Email id : firstname.lastname@example.org
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