Starbucks outlines its history, global expansion, growth stages, size, portfolio activities, strategic alliances, competitive advantages, challenges, reasons for international expansion, entry methods, mission, social responsibility efforts, and lessons learned. Starbucks started in 1971 in Seattle and has grown to over 23,000 locations across 75 countries. It offers coffee, food, and merchandise and has established strategic partnerships. Starbucks aims to inspire communities while facing issues like rising costs and political issues in some markets.

1. Starbucks

2. Outlines
• History
• Geographical spread
• Stages of transition to global activity
• Company size
• Portfolio activities
• Strategic Alliances
• Competitive advantages
• Difficulties and problems and how to solve them
• Reasons to switch to the international market
• Ways to enter foreign markets
• Vision / Objectives / Strategy / Value
• Social Responsibility
• Lessons learned

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1- History “Logo”
2011–present
BALDWIN – BOWKER – SIEGL
SEATTLE, 1971 - FIRST STARBUCKS

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2- Geographical spread
Starbucks is present on 6 continents and in 75 countries and territories, with a total of 23,768 locations

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2- Geographical spread

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3- Stages of transformation to global Market
Global
Local
National
Regional
International
Seattle’s 1971
Chicago and Vancouver,
Total stores: 17
1986
Canada “1987”
Total stores: 677
1995
Japan and Singapore.1996
Total stores: 1,015
23,768 locations
Fortune 500 “131”

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4- Company size
Revenues ($billion) $21,316
Profits ($billion) $2,817.7
Assets ($billion) $14,330
Total Stockholder Equity ($billion) $5,884
Market Value — as of March 31,
2017 ($billion)
$85,092
Human scale
Employees 254,000

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5- Portfolio activities
• Flavored Coffee
• Seasonal
Favorites
• Handcrafted
Beverages:
Drinks
• Baked pastries
• Sandwiches
• Salads
• Oatmeal
• Yogurt parfaits
• Fruit cups
Food
• Tumblers
• Blends
• Mugs
• Coffee Makers
Merchandise• Wide range of products choices
• Special product promotion
• Selling music CDs
• Joint ventures
o PepsiCo
o Dreyer’s Grand Ice Cream
o Jim Beam Brands
• Acquisitions
o Hear Music
o Ethos Water
• Starbucks Cards
• Partnership with Bank One

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6- Strategic Alliances
• 1987 Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to
Starbucks Corporation.
• 1999 Acquires Tazo Tea.
• 2000 Establishes licensing agreement with TransFair USA to sell Fairtrade certified coffee in U.S. and
Canada.
• 2003 Acquires Seattle Coffee Company, which includes Seattle’s Best Coffee® and Torrefazione Italia®
coffee.
• 2005 Acquires Ethos Water.
• 2008 Acquires Coffee Equipment Company and its Clover® brewing system.
• 2012 Acquires La Boulange.
• Partnership with Bank One

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7- Competitive advantages
• Offering ‘third-place’ experience.
• Selling coffee of the highest quality.
• International market expansion with
the focus on emerging economies
• Integrating technology into various
business processes.

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8- Difficulties and problems and how to solve them
• Rising Prices Of Coffee Beans
• Higher Wage Payment
• Starbucks with ELEPHANT
• Starbucks funding Israel

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9- Reasons to switch to the global market
• Shortage Full competition
• Political imperialism
• Search for raw materials
• Strategic direction

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10- Ways to enter foreign markets
• License
Airports
• Franchising
All country
• Joint ventures
PepsiCo , Dreyer’s Grand Ice Cream , Jim Beam Brands
• Manufacturing contracts
• Key turn projects
Coffee plants

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11- MISSION &VALUES
MISSION
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
VALUES
• Creating a culture of warmth and belonging, where everyone is welcome.
• Acting with courage, challenging the status quo and finding new ways to grow our company and
each other.
• Being present, connecting with transparency, dignity and respect.
• Delivering our very best in all we do, holding ourselves accountable for results.

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12- corporate Social Responsibility
 “Starbucks focuses its efforts on improving social and economic
conditions for coffee farmers; minimizing environmental impact; making
a positive contribution in the communities where they do business; and
providing a great work environment for their partners(employees).”
 Establish the Starbucks Foundation in 1997
 A major contributor of CARE, worldwide relief and development
organization (Health, Education, and Humanitarian aid)
 Provides financial support to community literacy organizations
 Participate in local charitable projects.
 2004 EnviroStars Recognized Leader Award – for its community service
and environmental activities

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13- Lessons learned “ personal, company , country”
1.Have vision and Mission
2. Ask Your Customers Questions
3. Know Your Customers and Employees
4. Be Innovative
5. Take Responsibility
6. Embrace Social Media
7. Choose the Right Partners
8. Have the Right Leaders

17. Thank you …
Dr. Osama Adham