Vista started in 1996, when their founder and Chief Executive, Murray Holdaway, was asked by a global cinema company to produce ticketing software to 'enhance the cinema experience'. The result was ground-breaking technology and they've been innovating and growing ever since. This expansion has resulted in Vista now employing more than 200 people in four offices, providing market-leading services to customers on all continents. Their seven invaluable business partners, also globally located, help them to deliver great cinema outcomes for movie-goers all over the world.

1. NZ Software Association
February 2015

2. BUILDING A
MULTINATIONAL
SOFTWARE COMPANY
FROM NEW ZEALAND

3. PAGE 3
> What we do
> Some stories about how we got to
where we are
> IPO & Where we are going

4. PAGE 4
Vista Cinema – the software
> Vista Cinema is the leading cinema
software in the world, with software
installed in over 3,500 sites in more than
65 countries
> Vista Cinema provides a suite of modules
that operate across the cinema and
cinema circuit head office, and are also
used by the movie-goer
> Vista Cinema software is targeted at
operators who have 20 or more screens

6. PAGE 6
Vista Cinema site growth
> Strong historic growth in contracted sites
> 100% growth 2009 - 2013
> 2014 saw completion of Regal Entertainment – largest
cinema circuit in world.
> About 1100 sites installed in 2014
> Provides the foundation for the rest of the group
0
50
100
150
200
250
300
350
-
500
1,000
1,500
2,000
2,500
3,000
3,500
2000 2002 2004 2006 2008 2010 2012
Customers
Numberofsites
Sites New sites Customers (RHS)

7. PAGE 7
Vista Group Revenue and EBITDAfrom Prospectus
Vista Group revenue FY11 – FY15 Vista Group EBITDA FY11 – FY15
25.0
33.7
38.7
49.9
61.5
-
$10
$20
$30
$40
$50
$60
$70
FY11 FY12 FY13 FY14 FY15
Revenue($m)
4.5
8.8 9.0
9.3
13.2
-
$2
$4
$6
$8
$10
$12
$14
FY11 FY12 FY13 FY14 FY15
EBITDA($m)
FY11 – FY15 CAGR:31%
Vista Group FTEs FY11 – FY15
FY11 – FY15 CAGR:25%
138
174
219
311
358
-
50
100
150
200
250
300
350
400
FY11 FY12 FY13 FY14 FY15
FTEs

8. PAGE 8
Vista Cinema - global market share
Customers with 20+ screens
Source: Dodona 2013

9. PAGE 9
Vista Group - the history
2012 Veezi created to
support smaller
independent cinema
operators
1996 JV Village Force Cinemas
and Madison Systems established
to produce point of sale software
for Village Force Cinemas in New
Zealand
1997 First offshore
sales to Argentina
and Fiji
2003 Infinity sells 50% shareholding
to Vista management
2006 Vista software granted
certification by Chinese
Government and Vista UK
subsidiary established
2008 >90% of box Office in Canada
goes through Vista
2009 Vista opens Los
Angeles office
2010 Vista management
acquire remaining 50%
Vista acquired 40% of Movio
2013 Vista reaches agreement to
buy remaining stake in Movio
2011 First Movio
International customer
2003 2005 20132011200920071996
2001 First
customer
in India
First South American business
partner (Senda in Mexico)
2014 Acquisition of
stake and option in
MACCS
Over 250 Regal sites
installed
Numero launches in
Australia and New
Zealand
2002 First
customer in
USA
2004 First major circuit
in UK – VUE cinemas
First major North
American circuit –
Cineplex, Canada
2000
Madison
acquired by
Infinity

10. SOME STORIES
FROM A FEW
COUNTRIES

11. PAGE 11
INDIA
> Worlds largest Cinema market – as measured by admissions.
> Huge producer of Software
> Vista has >50% of modern multiplex market
> Great Coals to Newcastle story
> What we learned
> Trust people
> Do Good Things with Good People

12. PAGE 12
CHINA
> First customer in 2006 – via a Hong Kong customer
> Opened our own office with a WFOE company in 2009
> Vista is one of 6 products certified for use in Chinese cinemas
– and only non-Chinese product
> Lost money every year until 2014
> Late 2013 we hired a dedicated sales guy
> In 2014 China opened 1,015 cinemas @ 5.5 screen average
(cf USA 5400 cinemas @7.2 screens total market)
> In 2014 we won the Dadi cinema circuit - 230 sites
> What we learned
> Sales is more important than software
> UI is more important than function

13. PAGE 13
USA
> Got our first USA customer in 2002
> Appointed a reseller about that time
> By 2009, we had less than 1% of the market
> In 2009 we opened our own office in LA
> We now have over 40% of the large cinema circuit market
> What we learned
> Americans like dealing with the principals – not agents
> And they want suppliers to be in the USA

14. PAGE 14
UK
> In 2002, received a response from our web site from a 1 site
operator in Scotland
> That company subsequently raised capital and bought the
largest cinema circuit in the UK
> Subsequently have made acquisitions in Germany, Poland and
Italy and now operate over 100 cinemas across Europe
> What we learned
> Have a great web site
> Get on a plane – go meet the customer
> Provide extreme service
> Look at the long term value of a customer

15. OVERVIEW OF VISTA
GROUP

16. PAGE 16
The Vista Group

17. PAGE 17
Veezi
VEEZI (Vista Easy)
> Cloud based - Download, install and set up from the website in 60 minutes
> SaaS model
> Handcrafted for the Independent Cinema
> Market - Cinemas < 20 screens
> Rationale
> Significant market opportunity
> Recognises customer trend towards cloud based software solutions
> Defensive tactic to suppress a challenger growing from this space
> Success since full launch in March ‘14 – 150+ cinemas using Veezi software across New
Zealand, Australia, UK and US
> Potential significant efficiency for industry aggregators and film studios/distributors
> Future synergies with Numero
3,000 independent
cinemas in the US alone
and 20,000+
world wide

18. PAGE 18

19. PAGE 19
Movio
> Vista Group invested in Movio early in its development and
will be 100% owned at IPO
> High growth big data analytics - SaaS model
> The only 100% film focused Customer Intelligence and
Campaign Management solution on the market
> Seek to fundamentally change the way cinema exhibitors and
distributors analyse and promote films
> Fully integrated campaign creation, management and
reporting which measures Return on Investment
> Studio Analytics & Marketing platform – market research and
analytics for film studios, distributors and media
> Direct marketing solution in multi billion dollar industry
> Uniquely positioned with significant barriers to entry
> Revenue growth of 175% from 2012 to 2013
> Over 30 million loyalty customers on the Movio database

20. PAGE 20
Numero
> New start up – first customer launch 2014
> Box office market analytics for studios (then media)
> Faster, easier and greater functionality than major competitor
> Leveraging off Movio Big Data technology platform and Vista
Cinema customer base
> Vista Group has secured key talent to promote, position and
grow Numero
Numero
distributes box office data
Distributors
Cinema
operators
Media
(research companies,
advertisers)

21. PAGE 21
MACCS
> MACCS software manages core financial, logistic,
administrative and decision making processes for distributors
within the film industry
> MACCS is the largest provider, outside the US of film
distribution software
> Rationale
> Business growth and synergy benefits
> Strong European presence
> The Vista Group currently holds a 50.1% shareholding
> MACCS can leverage the Vista Cinema world wide channel to
gain exposure to new geographical markets
NT
Non Theatrical
RR
Rights & Royalty
Management
iMACCS
Web Portal
HE
Home
Entertainment
PA
Prints &
Advertising
TD
Theatrical
Distribution System

22. PAGE 22
The Vista Group

23. END