Media kit-elec-2016(eng)

For the time of its work Elec.ru
has managed to combine all the components
of the notion «electrical engineering market»:
• manufacturers and suppliers — section Companies;
• world-known manufacturers — section Brands;
• purchase and sale of the equipment —
section Advertisements and Market;
• events in the industry — section News;
• analytic investigations, implemented projects and etc. —
section Publications;
• standard technical documentation — section Library;
• industry exhibitions, seminars, conferences — section Events;
• exchange of ideas — section Forum;
• educational webinars — section Training.
The largest industry-based Internet portal Elec.ru
founded in 2001 is a generic platform for the effective work
of the participants of the electrotechnical market.
About the web portal
MEDIA-KIT 2015 2

Statistics
MEDIA-KIT 2015 3
More than 700 thousand of hits per month
indicate a unique and in-demand character of the project
among the participants of the electrotechnical market.
Yandex TIC (CY) — 5100
Google PageRank (PR) — 5
34,8%
65,2%
Structure of the audience per month: sex
Ratio of males Ratio of females
3,5% 21,8%
37,0%
14,7%
22,9%
Structure of the audience per month: age
Visitors from 25 up to 34 years old Visitors from 35 up to 44 years old
Visitors older than 44 years old
Visitors younger than 18 years old Visitors from 18 up to 24 years old
1,6%
1,5%
1,4%
29,1%
6,1%
2,2% 2,2% 3,9% 23,1%
9,1%
4,2%
2,8%
2,5%
2,3%
2,2%
2,0%
1,9%
1,7%
Moscow Saint-Petersburg Yekaterinburg
Chelyabinsk Krasnodar Samara
Ufa Rostov-on-Don Krasnoyarsk
Belarus Kazakhstan
Other countries
Novosibirsk
Nizhny Novgorod
PermKazan
Other regions of Russia
Ukraine
Daily average audience breakdown among
countries and regions of Russia
Unique visitors Hits Page views
Average visiting statistics per day
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000

Statistics
MEDIA-KIT 2015 4
Statistics
MEDIA-KIT 2015 4
Elec.ru is a powerful brand, which is increasing its potential year after year.
®
Over the last 13 years of existence the staff has
gained not only the significant experience in running
advertising campaigns using their proper media but
undisputed authority among industry experts as well.
1. Электротехнический рынок России и СНГ 21,683
+15,564
61,956
+48,399
рейтинг за: день неделя месяц 554,567 визитов на 2,758 ресурса; обновлён 24.11.2014 16:59
Рейтинг > Предприятия > Электроэнергетика ( Статистика категории)
19,450
+13,490
Название ресурса посетители визиты хосты WOT
3. ʺElec.ruʺ - электротехнический рынок России и СНГ
Каталог компаний. Новости рынка. Объявления о продаже и покупке
электротехники: кабеля, трансформаторов, электродвигателей, светотехники.
Статьи, интервью. Технический справочник, нормативы. Выставки.
+7 (495) 587-40-90 Псковская обл., Великие Луки, просп. Гагарина, 9, корп.1
www.elec.ru Цитируемость: 5400 Россия
ʺЭлектротехнический рынокʺ - отраслевой журнал
Все подразделы 2

MEDIA-KIT 2015 5
Placement of banner advertising
Block 1-1 Cross street banner of 990х60рх format,
over site heading (opening)
Block 1-1 Cross street banner of 990х60рх format,
over site heading (not opening)
Block 1-3 Banner of 468х60рх format, middle
Block 1-4.1 Banner of 234х60рх format, middle on the left, second row
Block 1-4.2 Banner of 234х60рх format, middle on the right, second row
Block 1-5.1 Banner of 234х90рх format, on the right, first row
Block 1-5.2 Banner of 234х90рх format, on the right, second row
Block 1-5.3 Banner of 234х90рх format, on the right, third row
Block 1-5.4 Banner of 234х90рх format, on the right, fourth row
Block 1-5.5 Banner of 234х90рх format, on the right, fifth row
Block 1-5.6 Banner of 234х90рх format, on the right, sixth row
Block 1-5.7 Banner of 234х90рх format, on the right, seventh row
Block 1-5.8 Banner of 234х90рх format, on the right, eighth row
RUB / month
77 600
60 000
45 000
31 000
31 000
38 600
36 700
34 800
33 000
30 700
30 700
30 000
30 000
Homepage
Advertising spaces are arranged in order to provide handy lookups of advertisement
messages and allow the visitor acquiring information without any restriction.
Advertising policy / Banner advertising

MEDIA-KIT 2015 6
Advertising spaces — format RUB / month
Block 2-1 Cross street banner of 990x60рх format, 15 000
main (opening)
main (not opening)
Block 2-2.1 Banner of 234х60рх format, 16 000
on the left, in the center Catalogue of enterprises, all interior pages
in the middle, in the center Catalogue of enterprises, all interior pages
on the right, in the center Catalogue of enterprises, all interior pages
Block 2-2 Banner of 240х400рх format, included into Business package
animated, on all interior pages, on the right
Transitions 500 1000
Block 2-1 Cross street banner of 990х60рх format 7 500 –
(not opening). Animated on all free interior pages except for Control panel section
Block 2-4 Textual and graphical banner of 240x150px format, – 12 000
Section Companies
This section focuses on the information layout about manufacturers
and suppliers of the electrotechnical market.

MEDIA-KIT 2015 7
Advertising spaces — format RUB / month
main (opening)
main (not opening)
on the left, in the center Advertisements, all interior pages
in the middle, in the center Advertisements, all interior pages
on the right, in the center Advertisements, all interior pages
Transitions 500 1000
(not opening). Animated on all free interior pages except for Control panel section
Section Advertisements
It is one of the most popular parts of the site. It focuses on the placement
of the offers for sale and purchase of electrotechnical products, services,
vacant places of work in the leading companies.

MEDIA-KIT 2015 8
Advertising space — format transitions 500 10 000
(not opening). Animated on all free interior pages,
except for Control pad section
Block 2-5 Text advertisement with an illustration 7 500 –
The layout is made on all interior pages of the server
Through layout of banners
These are the banners which are displayed almost on all site pages.
The primary advantage is a maximum reach.

MEDIA-KIT 2015 9
Branding is an image which becomes “a baseplate” of the site,
at that a content page fraction shifts to the required margins top,
usually for 200-300px. As a rule, the upper advertising banner
is turned off on branded pages.
The task of branding is to promote, creating a remarkable atmosphere, to emphasize
a unique character and stick to one’s memory. Maximum quality branding is that
which works consistently on all communication and perception channels with
clearly-worded common objective connotations and consumer reactions.
Advertising providers Elec.ru can brand pages of the sections
Market and Advertisements.

Advertising policy
MEDIA-KIT 2015 10
Variants Free Info Promo Business
Number of stars
Short and full names
Logo
Postal and current address
Telephones, faxes
E-mail links
Website links
Deep links as per the text 10 15
Contact person, full name
Branches and representations
Summary description Up to 500 Up to 500 Up to 700 Up to 1000
of the enterprise symbols symbols symbols symbols
Layout of detailed information
about a company
Photo sharing on a company 3 5 7
page photos photos photos
Key words for searching
on elec.ru site
Free news placement
Free placement of company’s articles
through a manager*
Free placement of an interview
with a company’s representative
through a manager**
Free placement of materials
in a section Video
Advertising through Up to 25 Up to 100 Up to 200 Without
the control panel ads ads ads limit
Distribution in companies’ catalogue
Variants Free Info Promo Business
Higher priority placement
of a company in the list
Files layout with detailed information
about the product, placement of price lists
on a company page (PDF, Excel, Word)
Placement of a 240x400 banner No more
on all interior pages of the site, 10 000
animated impressions a month
Information layout about a trademark
in the section Brands
Cost of placement RUB RUB RUB RUB
12 months free 9000 18 000 36 000
6 months free no no 24 000
3 months free no no 14 100
* An article is understood as a written work analyzing a problem or a range of problems
on a currently important subject-matter.
** Placement of materials prepared by a company.
How to place the information about a company?
If you want to place the information about a company in a catalogue,
please, fill in a questionnaire, send it to info@elec.ru
or fill in a special form in the Control panel.
We will consider your application form and contact you.

Advertising policy
MEDIA-KIT 2015 11
Information support
If for any reasons you have no possibility to prepare the
information for the section Companies, if you want the
information (news, advertisements, product offerings)
published about your company to be prepared
professionally, our new service Information support
will be undoubtedly useful for you!
The specialists of Elec.ru company will compile a unique
advertising text about a company optimized for search
systems; prepare key phrases for searching
for companies at the portal www.elec.ru;
make up an advertising package and product offerings,
which will be given in the corresponding sections.
Besides, our specialists will be able to write unique
news items allowing keeping up constant interest
of the targeted public in your company or product.
With this service you will be able to extract all the
good out of a positional option chosen by you.
Variants of information support Info Promo Business
Copywriting, correcting and optimization of the text
about a company (unique character, headings, key words,
text references)
• summary description of the company, symbols Up to 500 Up to 700 Up to 1000
• detailed information about the company, symbols Up to 3000 Up to 5000 Up to 6000
Preparing key phrases for searching for a company Up to 50 Up to 100 Up to 200
on www.elec.ru portal, key phrases
Making a list of classification headings for a company
on www.elec.ru portal
Writing unique company news Up to 2 Up to 3 Up to 5
(strictly subject to availability of news matter), news a week
Preparation and placement of a company’s
advertisements in the section Advertisements Up to 50 Up to 100 Up to 200
(strictly subject to availability of required materials)*, advertisements
Preparation and placement of a company’s
product offerings in the section Market Up to 100 Up to 200 Up to 500
(strictly subject to availability of required materials)*, positions
Cost of placement RUB RUB RUB
5 400 10 200 15 000
* A technical specialist will define a possibility of preparation and placement of advertisements
and product offerings after he analyses a company’s materials.

Advertising policy
MEDIA-KIT 2015 12
Advertising on the first positions RUB / month
On the initial page of the section 4000
In a classified column 3000
Advertising on the first positions
Advertisements section is one of the most popular sections on the site.
It focuses on the placement of the offers for sale and purchase of electrotechnical
products, services, vacant places of work in the leading companies.
The offers will be appropriate for power engineers, technicians, leading specialists
and industrial organization managers, design engineers of assembly and building
companies, architects, chiefs and employees of manufacturing companies,
wholesalers of the electrotechnical market.
How to place an advertisement?
If you want to place an advertisement on the first positions in the
Advertisements section, do not hesitate to contact us on the following
telephone number: +7 (495) 587-40-90.

Advertising policy
MEDIA-KIT 2015 13
Service RUB / month
News announcement (news release) in the heading 1500
of the portal (distribution is on all portal pages)
News distribution (news release) with e-mail shot according to our subscribers’ base 3000
Promotion and postings
News feed of the portal has a high dynamics of rejuvenation attracting maximum
user’s attention throughout a day. It allows speaking about the efficiency of placement
in this section. Please, pay attention that the information should relate to news.
All published news is compiled in the service Yandex.News.
How to publish news?
Send news to info@elec.ru or fill in a special form in Control panel
or contact us on the following telephone number: +7 (495) 587-40-90.
E-mail shot
You can notify subscribers of Elec.ru portal by addressed mailing.
The postings are made in the case when information content corresponds
strictly to our subscribers’ interests, in the same case it will be productive.
E-mail shot according to the subscribers’ base costs 3000 roubles.

Our partners
MEDIA-KIT 2015 14
More than 9000 advertising campaigns have been realized for the company’s clients for the time of our work.
The following big Russian and international companies are among our partners:

Tel./fax: +7 (495) 587-40-90
(multi-channel)
E-mail: info@elec.ru
Web: www.elec.ru
CHIEF EDITOR
Timur Zhemlikhanov
(t.zhemlikhanov@elec-co.ru)
THE NEWS EDITOR
Anna Fedotova
(a.fedotova@elec-co.ru)
PR AND COMMUNICATIONS
OFFICER
Olga Tarasenko
(o.tarasenko@elec-co.ru)
THE CHIEF ACCOUNTANT
Elena Mozharova
(e.mozharova@elec-co.ru)
ADVERTISING DEPARTMENT:
Galina Haritonenko
(g.haritonenko@elec-co.ru)
Tatyana Chalaya
(t.chalaya@elec-co.ru)
Denis Dzhulay
(d.dzhulay@elec-co.ru)
Sergey Tkachev
(s.tkachev@elec-co.ru)
SOCIAL NETWORKING:
GENERAL DIRECTOR
M.V. Mitrofanov
(m.mitrofanov@elec-co.ru)
COMMERCIAL DIRECTOR
Andrey Zhorov
(a.zhorov@elec-co.ru)
ContactContact
MEDIA-KIT 2015 15
Available in any format!
https://www.facebook.com/elec.ru
https://vk.com/elecru
https://twitter.com/еlec_ru
https://plus.google.com/+ElecRuPortal/posts

Media kit-elec-2016(eng)

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