The Sunday Night Pitch from team "Job Well Done" at Startup Weekend Dunedin 2016. This team produces a game which "makes child's play from household chores".
7. How it works
ALL family
members
get tasks
Action cards
allow
negotiation
Fun and
meaningful
rewards are
up for grabs
8. Competitive advantage
Adults have to play too.
This game brings the
whole family together.
Tangible item to
trade/touch
No technology required
Based on research.
10. Market scope
Test market: NZ - 1,136,397 of
families (2013 Census)
52 million families in English-
speaking countries alone
11. Marketing strategy
1: Validate with focus groups
2: Pledgeme crowdfunding campaign
3: Pre-sales via Shopify
4: Go to market with product
“This is a truly amazing product
and one anyone with kids can
use” Pledgeme
“What a fabulous idea”
12. Marketing channels
Facebook, Instagram
& Pinterest
Target schools & clubs
- Newsletters
- Referral program
- After school and holiday
programmes
Targeted display advertising
17. In summary
Families all over the world are
struggling with this problem.
We have a fun and unique product
to help families have fun and learn
life skills
We will test the concept before
doing a large run, gaining market
validation from confirmed pre-
sales.
And that’s...
18. In summary
Families all over the world are
struggling with this problem.
We have a fun and unique product
to help families have fun and learn
life skills
We will test the concept before
doing a large run, gaining market
validation from confirmed pre-
sales.
And that’s...