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Ad 1
Sometimes only music can communicate a lot…
But that is not enough…
Welcome to Brand based communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print campaigns
What makes a brand strong?... ,[object Object]
Ad 2
Managing brands is not just managing communications… ,[object Object]
[object Object],[object Object]
Ad 3
Lets follow the AUTHOR model… ,[object Object]
A ,[object Object],[object Object],[object Object]
U ,[object Object],[object Object],[object Object]
Ad 4
T ,[object Object],[object Object],[object Object]
H ,[object Object],[object Object],[object Object]
Ad 5
O ,[object Object],[object Object],[object Object],[object Object]
R ,[object Object],[object Object],[object Object],[object Object]
Ad 5
Brand aren’t built overnight…
Ad 7
First 18 months…. ,[object Object]
Month 19 to month 36… ,[object Object]
Month 37 to month 48… ,[object Object]
Ad 8
[object Object],[object Object]
Ad 9
Use an Integrated Marketing Communication strategy…IMC…
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Problem:  Changes in Consumer Environment ,[object Object],[object Object],[object Object],[object Object]
Solution: Integrated Marketing Communications (IMC) ,[object Object],[object Object],[object Object]
Components of IMC PRODUCT PRICE PROMOTION DISTRIBUTION ADVERTISING SALES PROMOTION PERSONAL SALES DATABASE  DIRECT  SPONSORSHIP  INTERNET  PUBLIC  PRODUCT  MARKETING  MARKETING  MARKETING  MARKETING RELATIONS  PLACEMENT
IMC Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use celebrities for your  brand associations…
Ad 10
[object Object]
360 ° Approach… ,[object Object],[object Object]
Ad 11
Lets look at some bright ideas… ,[object Object]
Say something  BETTER…
Ad 12
Be DIFFERENT…
Ad 13
Say something UNIQUE…
Ad 14
Create EXICTEMENT…
Ad 15
Say something POWERFUL…
Ad 16
Say something  FOCUSED…
Ad 17
Say something SMART…
Ad 18
Say something NOW…
Ad 19
Moral… …Stretch your imagination and be dynamic  Position strongly… …communicate effectively

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