Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.

1. TWITTER
FOR
REAL
ESTATE
PROFESSIONALS

2. “Regardless
of
age,
regardless
of
position,
regardless
of
the
business
we
happen
to
be
in,
all
of
us
need
to
understand
the
importance
of
branding.
We
are
CEOs
of
our
own
companies:
Me,
Inc.
To
be
in
business
today,
our
most
important
job
is
to
be
head
marketer
for
the
brand
called
You.”
Tom
Peters
–
Fast
Company

3. Getting
Started
–
Who
you
are
Why
use
twitter?
What
we’ll
be
covering:
About
Twitter
Buzzwords
Anatomy
of
Twitter
How
to
Use
it
Creating
your
profile
Using
the
Search
Functionality
How
to
build
your
following

4. TWITTER

5. Why
Twitter?
Twitter
is
an
invaluable
tool
when
trying
to
create
one’s
brand.
It
allows
for
direct
and
constant
communication
with
current
clients,
potential
clients,
and
millions
of
informed
individuals
• 360
Million
users
• 25%
earn
over
$100k
per
year
• 51%
have
a
college
degree
Building
audiences:
• 69%
rely
on
friends
suggestions
for
followers

6. TWITTER
Buzzwords
Handle
A
user’s
handle
is
the
username
they’ve
selected
A
handle
is
a
@
sign
followed
directly
by
the
username
Lists
Curated
groups
of
other
Twitter
users.
Used
to
tie
specific
individuals
into
a
group.
Mentions
Mention
another
user
in
your
Tweet
by
including
the
@
sign
followed
directly
by
their
username

7. TWITTER
Buzzwords
Retweet
When
someone
reposts
a
tweet.
Hashtag
Using
the
#
symbol
before
a
phrase
will
create
a
link.
Benefits
to
using
hashtags:
• Categorizes
tweets
and
conversations
• Helps
to
show
topics
more
easily
in
Twitter
Search
• Clicking
on
Hashtagged
words
shows
you
all
the
other
tweets
marked
with
that
hashtag

8.
Profile:
• Describe
yourself
and
your
job
in
your
“About
Me”
• Link
it
to
your
TOWN
page
by
using
a
link
shortener
• Add
TOWN’s
handle
@townresidential
and
mention
TOWN
in
your
bio
• Use
your
TOWN
headshot
Anatomy
of
Twitter

9. Anatomy
of
Twitter
Feed

10. Anatomy
of
Twitter
Follower
suggestions

11. Anatomy
of
Twitter
The
Discover
tab
shows
you
content
you
might
be
interested
in
following
based
on
your
connections,
location
and
recent
trending
topics.
All
content
in
the
Discover
tab
defaults
to
Tweets.

12. Anatomy
of
Twitter
Your
Profile:
This
is
a
general
overview
of
your
account
including
your
Tweets,
photos,
following
count,
and
bio.
You
can
customize
your
profile
by
clicking
on
the
gear
in
the
right
hand
corner.

13. Anatomy
of
Twitter
The
Connect
section
contains
all
Tweets
that
mention
your
username
so
you
can
easily
keep
track
of
conversations
people
are
having
with
you
or
about
you.

14. CREATING
YOUR
PROFILE

15. 1.
Navigate
to
http://twitter.com
and
fill
out
the
sign
up
form.
2.
Enter
your
full
name,
email
and
password.
3.
Click
sign
up
for
Twitter.
4.
You’ll
be
taken
to
another
screen
to
select
a
username.
• When
selecting
a
username
try
to
make
it
the
same
name
as
your
Instagram
handle
if
applicable.
• Usernames
must
be
fewer
than
15
characters.
• Since
usernames
take
up
characters
in
retweets
having
a
shorter
name
7-­‐10
characters
is
preferable.

16. PROFILE:
Upload
a
profile
picture,
header
and
background
to
display
your
personality.

17. •
20%
Links
to
your
own
listings
on
Townrealestate.com
or
your
own
blog
if
you
have
one
• 30%
Link
to
other
people’s
content
(News,
Press,
other
interests)
• The
remaining
50%
should
consist
of
personal
interaction,
small
talk,
commenting
and
networking
Content
Mix:

18. Answer
these
questions:
• Who
is
your
target
audience?
• What
problem
can
you
solve
or
need
can
you
fulfill?
• What
unique
outlook
can
you
share
that
positions
your
business
as
thought
leader
within
your
local
market?
• Will
you
manage
your
social
media
or
outsource?
If
it
is
you,
how
much
time
can
you
commit
on
a
weekly
basis?
• What
end
results
are
hoping
to
achieve?
Be
specific
in
what
outcome
you
hope
for
whether
it’s
to
generate
new
business
or
gain
new
recruits.
Getting
Started

19. Choose
a
handful
of
personal
qualities
about
yourself
that
you
want
to
be
known
for.
Ask
yourself
the
following
questions:
•
What
interests
you
most?
•
What
will
you
have
fun
executing?
•
What
could
you
be
most
consistent
with?
•
What
do
you
want
to
use
social
media
for?
FINDING
YOUR
VOICE

20. Some
content
you
can
specialize
in:
• Home
Décor
• Sports
• Family
Life
• Fitness
• Restaurant
Reviews
Make
sure
you
don’t
try
to
focus
on
too
many
things
–
it’ll
be
harder
for
someone
to
remember
any
of
it.
Make
sure
you’re
honest
with
yourself
–
pretending
to
be
something
you’re
not
never
works
well.
FINDING
YOUR
VOICE

21. Staying
Consistent
Once
you
find
out
what
your
online
voice
will
be,
you
have
to
be
accountable!
Stay
in
touch!
–
Create
posting
calendars
for
yourself
so
people
can
look
forward
to
seeing
your
posts
Stay
relevant
–
post
timely
articles
or
photos
that
are
of
interest
to
you
Stay
Personal
–
Post
photos
of
you
and
your
family/friends

22. PERSONAL
VS.
PROFESSIONAL
Everything
on
the
Internet
is
public..
Always
be
thoughtful
when
publishing
your
opinions
and
personal
life
on
the
Internet.
• Personal
:
• Always
maintain
a
positive
demeanor
• Be
cautious
of
the
photos
you
share
(risque
clothing
or
behavior)

23. BRIDGING
THE
GAP
BETWEEN
YOUR
AUDIENCE
AND
YOU
The
number
one
source
for
real
estate
listings
is
referrals
Social
media
is
your
opportunity
to
engage
with
your
clients
on
a
regular
basis
• Stay
top
of
mind
by
becoming
the
authority
(the
topic
is
up
to
you)
• Stay
in
people’s
news
feeds
by
posting
to
twitter
5-­‐7
times
a
week
• Stay
consistent
on
twitter
by
sharing
relevant
articles
and
posting
fun
and
exciting
updates
more
frequently
As
long
as
you
stay
top
of
mind,
they
will
remember
to
refer
you
to
friends
and
connect
with
you
when
the
opportunity
arises.
Only
14%
of
consumers
trust
ads
75
%
trust
peer
recommendations
90%
of
consumers
start
their
search
online!

24.
• Plan
a
messaging
schedule
of
80%
sharable
content,
20%
sales/
leasing
messages
• Set
up
Google
alerts
and
subscribe
to
newsletters
for
good
content
you
can
share
regularly
• Share
content
from
Around
TOWN
emails,
the
corporate
Facebook
Page
and
YouTube
• Share
your
listings,
but
focus
on
one
interesting
aspect
• Tweet
How-­‐To’s.
YouTube
and
design
blogs
have
great
articles
about
DIY,
Home
Décor,
and
even
recipes
• Geographic
info
–
become
the
go-­‐to
in
your
neighborhood
• Ask
questions.
Ask
for
opinions.
• Share
photos
• Be
Funny/friendly/inspirational
–
Share
great
quotes
using
#qotd
(quote
of
the
day)
• Try
to
use
a
hashtag
in
every
Tweet
to
increase
your
virality,
tag
other
businesses
in
your
Tweets
instead
of
using
names
What
to
Tweet:

25. Use
the
search
functionality
to
find
new
followers
and
potential
clients
• “Moving
to
NYC”
• Relocating
NYC
• NYC
News
• West
Village
News,
East
Village,
etc.
Grow
Your
Following

26.
• Follow
people
that
want
to
follow
you
(people
talking
about
your
topic)
• @reply
even
people
who
don’t
follow
you
• Interact
with
influencers
• Take
it
offline!
Tweet
from
events
and
follow
influencers
that
day
• Add
yourself
to
twitter
directories
like
www.wefollow.com,
www.twello.com
Grow
Your
Following

27.
• Send
an
email
blast
to
your
list
encouraging
subscribers
to
follow
you
• Add
your
link
to
your
signature
(Twitter.com/username)
• Follow
people
that
want
to
follow
you
(people
talking
about
your
topic)
• @reply
even
people
who
don’t
follow
you
• Interact
with
influencers
• Follow
all
of
your
vendors
and
clients
and
begin
having
conversations
with
them,
a
lot
of
them
will
reciprocate
• Begin
following
the
top
100
bloggers
on
real
estate
(find
via
apps
like
TRAAKR)
• Follow
real
estate
developers/builders
• Add
yourself
to
twitter
directories
like
www.wefollow.com,
www.twello.com
Grow
your
following

28.
• Industry
Peers
and
professionals
• Experts
(RE,
Social
Media,
Marketing,
etc.)
• Client
List
(private)
• Local
Competition
(private)
Create
and
Subscribe
to
Lists

29. Top
Tweeters
Paul
Macapagal
–
Town
Residential
Paul
gained
his
following
by
finding
people
with
common
interests
and
following
them!
Twitter.com/nyc_real_estate

30. Top
Tweeters
Chris
Alston
@chris_alston
• Chris
has
a
great
mix
of
commentary
and
interacts
with
his
followers
regularly

31.
• Find
10
Tweeters
you
should
be
interacting
with.
Exercise

32.
• Follow
5
real
estate
reporters
or
editors
Action
Items
• Lauren
Schuker
Blum,
WSJ
@laurensblum
• Candace
Jackson,
WSJ
@candace_jackson
• Michelle
Higgins,
NYTimes
@michellehiggins
• Vivian
Toy,
NYTimes
@VivianSToy
• Matt
Chaban,
Crains
@MC_NYC
• Kathy
Clarke,
The
Real
Deal
@KathyClarkeNYC
• Send
an
email
blast
to
your
list
encouraging
people
to
follow
you
on
all
social
media.
Include
relevant
links
• Post
a
picture
to
twitter
• See
what’s
trending
and
get
involved
in
the
convo.
You’ll
be
surprised
how
many
people
pay
attention
to
this
feature