group 1 mma resto

1. MICRO MARKET ANALYSIS
( FINE DINING
RESTAURANTS)
Museum Cafe
Ninyo Fusion Cuisine and Wine Lounge
Berroya
Buan-Gerona
De Guzman
Mamarando

2. OUTLINE:
 Company Background
 Location Analysis
 Customer Profile Analysis
 Menu Selection: Product
 Menu Selection: Price
 Customer Service
 Promotions
 Conclusion

3. FINE DINING EXPERIENCE
Dress Code: In most cases a fine dining restaurant will not permit jeans, t-
shirts, hats and may even require a suit jacket and tie.
Customer Service: The service at a fine dining restaurant will generally be
top notch.
Menu: The menu at fine dining restaurants tends to be extremely classy with
high quality ingredients and prepared by a well-known and talented chef
with years of industry experience.
Food: Top quality produce treated delicately with respect. Small portions
paid with extreme details. Combining food and art concept together. Making
food taste good and look good.
Price: Bit Pricey

4. ABOUT THE RESTAURANT
Museum Café or popularly known as M Café is a café cum
restaurant which serves remarkable modern asian cuisine.
The restaurant’s interior accentuates and blends with the Ayala
Museum’s architecture. The interiors are like an artist’s neutral
canvas, ready to receive different kinds of art and functions.
M Café offers only the best and distinct modern Asian cuisine in
town. Truly a masterpiece – where art and food unite.

5. LOCATION
Museum Café at the Ayala Museum is prominently located at the heart
of Makati on the Ground Floor of Ayala Museum’s Glass Wing,
Greenbelt 4 corner of Makati Avenue and Dela Rosa Street.
Museum Café glows through the double-height glass windows,
offering passersby a hint of the excitement inside.

6. LOCATION ANALYSIS
 Traffic Flow
Light to moderate, except during rush hours
Main routes: Makati Avenue and Dela Rosa Streets
Ample parking spaces in Greenbelt malls, except Fridays and Saturdays
Near the Ayala Museum; Near Escalators of Makati Ave-Parking Wing
Near Landmark-Greenbelt Footbridge
 Pedestrians
Mostly mall-goers and office workers around Greenbelt
 Within the Makati’s business district; Within the Ayala
Greenbelt Compound- high end shopping brands; Near Premium Hotels and
Residential Condos; Corporate Offices; Beside other Restaurants and it is near
Ayala Musem.

7. EFFECT OF LOCATION ON CUSTOMER
PROFILE
 Visited by people from social classes– mostly AB
market, including foreigners/expats
 Visited by Socialites and other known personalities

8. ABOUT THE RESTAURANT
• Owned by the Laus family, spearheaded by Chef Nino Laus
•Started operating in 2006 by the name In-yo
•Changed its name to Ninyo in 2008
•Ninyo Fusion Cuisine and Wine Lounge may be considered as Katipunan’s
best-kept secret as it is quietly tucked in the peaceful Esteban Abada St.
•55 year old family house converted into a romantic and elegant restaurant
that will make you feel like you’ve escaped the hustle and bustle of the city
•Boasts of delicate cuisine that are a fusion of Japanese and French dishes

9. LOCATION
•Traffic flow:
-E.Abada taken as an alternative route to avoid traffic in Katipunan
-Traffic flow is heavy in the morning and at the end of the work day
- Medium flow for the rest of the day
•Pedestrians
•Mostly Ateneo and Miriam Students who either live in the area or
will be eating in the other restaurants along the street.
• Commercial and Residential area
•Located on the same street with some residential buildings
•Near villages such as Xavierville, Loyola Grand Villas and La Vista

10. LOCATION
•Effect of Location on Customer Profile
•Visited by residents of nearby villages
•Visited by parents of Ateneans and Miriam students
•Visited by politicians who value privacy (ex. Senator Enrile, Pres.
Aquino)
•Visited by couples who want to experience dining at a restaurant
that’s not mainstream.

11. CUSTOMER PROFILE
MUSEUM CAFE NINYO
 With its relaxed cosmopolitan  The gazebos for 2 at Ninyo
atmosphere and extraordinary service, greatly imply that they are
M Café is no wonder a preferred venue
for events be it for evening socials, primarily meant to serve
simple cocktails with friends or merely couples who would like to have
business lunches. private conversations over a
 MARKET SHARE delectable meal.
weekdays: 70% corporate; 30%regulars  Conference rooms and long
weekends: 80% families; 20% regulars tables are also available
 Dress code: Smart casual  MARKET SHARE
 M Café is open daily from eight o’clock
weekdays: 80%couples;
in the morning to midnight. 20%corporate
Sunday Jazz Brunch 10:30 am to 3:00
pm weekends: 80%couples;
Thursday So What? Night 10:00 pm - 2:00
10%corporate; 10% families
am features special DJs every week  Dress code: Smart casual
Friday Move Night 10:00 pm -2:00 am  Ninyo is open from daily (except
features special DJs every week Mondays

12. CUSTOMER PROFILE
MUSEUM CAFE NINYO
 People
 Age: 30 – 50
 Age- 25-50
 Sex: Both Male and Female  Sex: Both male and female
 Occupation: Corporate/  Occupation:
Businessmen/Socialites/Celebrities Corporate/Politicians/
 Middle to Upper Classes Businessmen
 Behaviour  Behaviour
 Order Ala Carte  Couples normally order the
 Cocktails Degustation Meal (4 to 6 courses)
 Buffet- Sunday  Others normally order ala carte
 Occasion  Occasion
 Business meetings/ Socializing/chill-  Anniversaries/Birthdays/Special
out Holiday (Father’s Day/Mother’s
 How long do they stay Day/Graduation)
 Meetings
2-4 hours; longer during Thurs-Sat
 How long do they stay?
 1 and a half to 2 hours

13. MENU
MUSEUM CAFE NINYO

14. MENU: PRODUCT
MUSEUM CAFE Resto 2
Filipino Dishes with Western Flair Every dish is inspired by
Asian-Fusi0n Cuisine Japanese and French cuisine
Appetizer  Appetizer
 Chicken Adobo Foie Gras
 Seafood (oysters, prawns, crabs,
dory)
Salad  Foie Gras
 Smoked Bangus Salad  Salad
Soup  Steak/Shiitake/Duck Breast/Salmon
 Spicy Pumpkin Curruy Soup  Soup
Entrees  Miso/Tomato/Pumpkin
 Sweet Braised Pork  Entrees
 Braised Country Lamb Shank  Seafood
(Dory/Salmon/Unagi/Chilean Sea
Bass/Prawns)
InnovativeCocktail Dinks  Meat (Chicken/Beef)
the ‘M’  Degustation
vodka / melon liqueur / pineapple juice  4 to 6 course meal (Appetizer to
Dessert)

15. MUSEUM CAFE
Braised Country Lamb Shank Sesame Dilis kung Pao Style @ 300
“Kare-kare at 495
* Menu is meant for Sharing

16. NINYO FUSION CUISINE AND WINE
LOUNGE

17. MENU : PRICE
Entrees Museum Cafe Ninyo
Salad Starts at Php 300+ Starts at Php 495+
Appetizer Starts at Php 300+ Starts at Php 350+
Beef Entrée Starts at Php 600+ Starts at Php 600+
Seafood Starts at Php 600+ Starts at Php 600+
Pasta Starts at Php 500+ Starts at Php 500+
Dessert Starts at Php 200+ Starts at Php 300+
Glass of wine Starts at Php 200+ Starts at Php 300+
Museum Café’s average dining spend per Ninyo’s average dining spend per person is
person is Php 700. With 12% VAT 10% Php1000. With 12% VAT 10% service
service charge & 1% local tax charge & 1% local tax

18. CUSTOMER SERVICE
MUSEUM CAFE Resto 2
Number of staff per shift? 5+ front of house staff per shift; 1 waiter:2guests, 2 Chefs, 2
1 waiter:10 guests front of house staff
Reservations Accepts walk-in reservations Accepts walk-ins but prefers
from Monday-Wednesday. reservations at least half a day
before the visit
Freebies Complimentary Crudités. Complementary bread and
herbed butter
Take out, delivery services No delivery service. Accepts No
pick-ups.
Quality of Service prompt and attentive to guests’ prompt and attentive to guests’
concerns concerns
Speed of Service Average waiting time of 10-15 Average waiting time of 5 – 7
minutes minutes for each course

19. MARKET TRENDS
MUSEUM CAFE NINYO
Big serving portions Sufficient serving portions
Value for money Value for money
Weekly themed entertainment Degustation meals are modified
nights on holidays (ex.
Graduation/Mother’s
Day/Father’s Day)
Offers corporate and social Offers corporate and social
banquets. banquets

20. PROMOTIONS
MUSEUM CAFE
Discounts Restaurant offers Degustation meals are
frequent diner discount offered at a discount.
card
Promotions Plenty of marketing Primarily via word-of-
tie-ups and mouth.
sponsorships
Media promotions high frequency of print Mostly via print
collaterals (tent cards, (magazine/newspaper
flyers, frequency cards, features) and via social
inter-resto promotions) media (facebook)
- regular PR features
- updated facebook
account info & details

21. CONCLUSION
Requirements M ‘ CAFE NINYO
Dress Code Casual-Formal Casual Formal
Customer Service Average Average
Menu Signature Dishes by Signature Dishes by
Celebrity Chef
Food Quality Good Quality Good Quality
Price Value for Money Value for Money
200
700-1000 700-1000

22. CONCLUSION
 The Definition or Requirements of Fine Dining
Experience in the Philippines is lower than
International Standards
 Menu Selection ( Product And Price ) And
Location- Ambiance and Customer Profile are
becoming the common determinant factors
 Customer service is yet to be standardized and
improved for a better fine dining experience