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MY SWEET STEPS
       ATTITUDE
20 YEAR HIGH PERFORMANCE, HIGLY
    PERSONAL MARKETING PLAN
       for




           NYEL BERROYA
          January 8, 2012




   www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
Sweet Coating…
   My purpose in life is to IPLAY/create a
    food product that will make a difference
    and inject market demand in the food
    processing business which will provide
    “better life” opportunities for
    manufacturing workers. To continue
    and improve the legacy started by my
    grandparents to change lives.

         www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
Product Features
   Family-oriented person
   Responsible citizen
   Hardworking student
   Business minded / creative
   CSR (corporate social
       responsibility)
   Loyal Friend
         www.danielberroya.blogspot.com
Family-oriented




  www.danielberroya.blogspot.com
Responsible Citizen
                                           Company




                                          community




                       Helping
Iplay = Nyel             hand

         www.danielberroya.blogspot.com
Hardworking Student




  www.danielberroya.blogspot.com
Business Minded /
Creative


                                  Sweet Bottled
                                     Preserves

                    Tropical
                      Fruits
         Company



 www.danielberroya.blogspot.com
Making the world a
        better place



                     Helping hand
Tree planting                        Scholarship Program
 Provide jobs




            www.danielberroya.blogspot.com
Loyal Friend
                                      Down-South friends




Boracay friends

                                           San Beda
                                             Friends
                  www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
Nyel Berroya
        Dalisay Sweets
    Personal Brand Launch




     December 08, 2011

www.danielberroya.blogspot.com
There was a man “I” who
“PLAY” the game tough,
hard and to win.



                    The revolutionary Iphone
                    which changed the game.
                                =



Steve jobs

  www.danielberroya.blogspot.com
Who is this game changer?




NOT Steve jobs    But…       “I-PLAY” Nyel

       www.danielberroya.blogspot.com
This   iNcredible     Young
         Extraordinary         “Jake
         Cuenca” Look-alike makes
         the world a better place.




                   Young            Extra-      Look-alike
Incredible                        Ordinary I-     “Jake
   hulk            Steve
                    Jobs           PLAYER        Cuenca”
             www.danielberroya.blogspot.com
He BElieves in making a
diffeRence, cReates great
Opportunities  to   everY
mAn.
                          WINNING!!
          WORKING
           HARD!




www.danielberroya.blogspot.com
His mission is to make
  Dalisay Sweets to be the
  leading food manufacturer
  and improve the lives of its
  employees.




Food Customizer            Sweet Preserves

   www.danielberroya.blogspot.com
5    Required  elements
                needed here in a unique
                story!
                         2. NYEL=         3. Believes in      4. Dalisay
1. Think different
                          iNcredible,        making a      “Sweets” = work
      = I-PLAY
                            Young,         difference =
   (descriptor)
                        Extraordrinary,      BERROYA
                        JAKE CUENCA       (family name)
                          Look a like.
                        (nickname)




                       5. Recent photo



                     www.danielberroya.blogspot.com
“The I-play attitude of N-Y-E-L
   B-E-R-R-O-Y-A, Sweets




I – PLAY Nyel Berroya, Dalisay
           Sweets

     www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
FOOD MANUFACTURING
SYSTEM – processes flow
chart
                      FSMS Process Model




www.danielberroya.blogspot.com
1. Materials Preparation
    (it should conforms with material data sheet)


 Materials receiving
 Washing

 Sorting

 Materials preparation

“ To be able to succeed, one must
  prepare himself physical, mentally and
  psychologically for battles”

        www.danielberroya.blogspot.com
2. Processing & Cooking
        (it should follow standard cooking and cooling time
        to kill bacteria)


   Cooking        “ Knowledge is Power.
   Filtering        Critical Control Points
                     must be identified and
   Hot Filling
                     manage carefully to avoid
   Sealing          rejections, delays and
   Cooling          failures. ”



            www.danielberroya.blogspot.com
3. Packaging & Storage
        (it should packed, labelled, and stored properly.)


   Labelling       “ PLAN, IMPLEMENTION,
   Storage           CONTROL is the key for
                      efficient and effective
   Delivery
                      strategy for sucess and
                      continuous improvement.




            www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
A sweet 20 year delivery
        forecast.
 PRESENT                   vs          FUTURE



I-PLAY hard, touch and           Successful entrepreneur
      to win attitude...              providing jobs and
                                        creating change.


            www.danielberroya.blogspot.com
A sweet 20 year delivery
         forecast.
   PRESENT                 vs           FUTURE



A growing business with           A multi-million company
    creative mind, goal-                 providing jobs to
   oriented attitude and                millions of people
knowledge Power (MBA)               helping the economy.

             www.danielberroya.blogspot.com
Enlightening Journey
   Vision/Mision
   My Portfolio
   Brand Launch
   Transformation – free for all
   Present vs. Future
   Key to sweet success


          www.danielberroya.blogspot.com
Keynotes to success!
1.   Never stop learning. One must desire
     for non-stop improvement towards to
     success
2.   Make a difference. Learn to “pay it
     forward” and help people in need.
     Share your blessings.
3.   Be a good leader and a good follower.
     One must know to listen to others and
     set an example for others to follow.

        www.danielberroya.blogspot.com
MY SWEET STEPS
       ATTITUDE
20 YEAR HIGH PERFORMANCE, HIGLY
    PERSONAL MARKETING PLAN
       for




           NYEL BERROYA
          January 8, 2012




   www.danielberroya.blogspot.com

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20 marketing plan nyel pdf

  • 1. MY SWEET STEPS ATTITUDE 20 YEAR HIGH PERFORMANCE, HIGLY PERSONAL MARKETING PLAN for NYEL BERROYA January 8, 2012 www.danielberroya.blogspot.com
  • 2. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 3. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 4. Sweet Coating…  My purpose in life is to IPLAY/create a food product that will make a difference and inject market demand in the food processing business which will provide “better life” opportunities for manufacturing workers. To continue and improve the legacy started by my grandparents to change lives. www.danielberroya.blogspot.com
  • 5. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 6. Product Features  Family-oriented person  Responsible citizen  Hardworking student  Business minded / creative  CSR (corporate social responsibility)  Loyal Friend www.danielberroya.blogspot.com
  • 8. Responsible Citizen Company community Helping Iplay = Nyel hand www.danielberroya.blogspot.com
  • 9. Hardworking Student www.danielberroya.blogspot.com
  • 10. Business Minded / Creative Sweet Bottled Preserves Tropical Fruits Company www.danielberroya.blogspot.com
  • 11. Making the world a better place Helping hand Tree planting Scholarship Program Provide jobs www.danielberroya.blogspot.com
  • 12. Loyal Friend Down-South friends Boracay friends San Beda Friends www.danielberroya.blogspot.com
  • 13. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 14. Nyel Berroya Dalisay Sweets Personal Brand Launch December 08, 2011 www.danielberroya.blogspot.com
  • 15. There was a man “I” who “PLAY” the game tough, hard and to win. The revolutionary Iphone which changed the game. = Steve jobs www.danielberroya.blogspot.com
  • 16. Who is this game changer? NOT Steve jobs But… “I-PLAY” Nyel www.danielberroya.blogspot.com
  • 17. This iNcredible Young Extraordinary “Jake Cuenca” Look-alike makes the world a better place. Young Extra- Look-alike Incredible Ordinary I- “Jake hulk Steve Jobs PLAYER Cuenca” www.danielberroya.blogspot.com
  • 18. He BElieves in making a diffeRence, cReates great Opportunities to everY mAn. WINNING!! WORKING HARD! www.danielberroya.blogspot.com
  • 19. His mission is to make Dalisay Sweets to be the leading food manufacturer and improve the lives of its employees. Food Customizer Sweet Preserves www.danielberroya.blogspot.com
  • 20. 5 Required elements needed here in a unique story! 2. NYEL= 3. Believes in 4. Dalisay 1. Think different iNcredible, making a “Sweets” = work = I-PLAY Young, difference = (descriptor) Extraordrinary, BERROYA JAKE CUENCA (family name) Look a like. (nickname) 5. Recent photo www.danielberroya.blogspot.com
  • 21. “The I-play attitude of N-Y-E-L B-E-R-R-O-Y-A, Sweets I – PLAY Nyel Berroya, Dalisay Sweets www.danielberroya.blogspot.com
  • 22. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 23. FOOD MANUFACTURING SYSTEM – processes flow chart FSMS Process Model www.danielberroya.blogspot.com
  • 24. 1. Materials Preparation (it should conforms with material data sheet)  Materials receiving  Washing  Sorting  Materials preparation “ To be able to succeed, one must prepare himself physical, mentally and psychologically for battles” www.danielberroya.blogspot.com
  • 25. 2. Processing & Cooking (it should follow standard cooking and cooling time to kill bacteria)  Cooking “ Knowledge is Power.  Filtering Critical Control Points must be identified and  Hot Filling manage carefully to avoid  Sealing rejections, delays and  Cooling failures. ” www.danielberroya.blogspot.com
  • 26. 3. Packaging & Storage (it should packed, labelled, and stored properly.)  Labelling “ PLAN, IMPLEMENTION,  Storage CONTROL is the key for efficient and effective  Delivery strategy for sucess and continuous improvement. www.danielberroya.blogspot.com
  • 27. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 28. A sweet 20 year delivery forecast. PRESENT vs FUTURE I-PLAY hard, touch and Successful entrepreneur to win attitude... providing jobs and creating change. www.danielberroya.blogspot.com
  • 29. A sweet 20 year delivery forecast. PRESENT vs FUTURE A growing business with A multi-million company creative mind, goal- providing jobs to oriented attitude and millions of people knowledge Power (MBA) helping the economy. www.danielberroya.blogspot.com
  • 30. Enlightening Journey  Vision/Mision  My Portfolio  Brand Launch  Transformation – free for all  Present vs. Future  Key to sweet success www.danielberroya.blogspot.com
  • 31. Keynotes to success! 1. Never stop learning. One must desire for non-stop improvement towards to success 2. Make a difference. Learn to “pay it forward” and help people in need. Share your blessings. 3. Be a good leader and a good follower. One must know to listen to others and set an example for others to follow. www.danielberroya.blogspot.com
  • 32. MY SWEET STEPS ATTITUDE 20 YEAR HIGH PERFORMANCE, HIGLY PERSONAL MARKETING PLAN for NYEL BERROYA January 8, 2012 www.danielberroya.blogspot.com