Use A/B testing to monitor the impact of changes of web page elements that lead to more downloads, user contributed content, increased revenues, or whatever result you want to achieve. A/B testing involves testing two versions of a website - an A version (the control) and a B version (the variation) - with live traffic and measuring the effect each version has on your conversion rate. Results of A/B tests are used to make informed decisions about how to structure and present content on a site. There is no longer a need to guess what the site's user response is to changes, simply test and look at the trends in the data. The power and ease of use of the Optimizely framework is further enhanced using the Optimizely Drupal module. We will discuss the current and future integration of A/B testing with Drupal and Optimizely using the Optimizely Drupal module in detail. The presentation will end with a discussion of what future integration of Optimizely with Drupal is desired to further leverage the partnership.

1. A/B Testing
with
&

2. What is A/B Testing?

3. A/B testing allows you to test two or more versions of a webpage
to determine which changes produce the desired results.

4. The country's largest not-for-profit for
young people and social change.
“Dee” - DeeZone (288060) & Peter - pleher (2257350)

5. A/B in Action...
with
&

6. Original

7. A) Spotted (Sad)

8. B) Fence (Jail)

9. Golden (Super Cute)

10. Golden2 (Super Cute v2)

11. Puppy Results
Peak Results after “Tweek”
“Golden2”
“Golden”
Data
“Normalization”
Introduction of
alternative “Golden”

12. Base

13. v1
Cell (optional)

14. v2
Placeholder Text
+ Cell (optional)

15. v3
“Submit”

16. v4
“See the Pets”

17. The Results
Peak Results
“Cell Optional”
“Cell Optional
+ Text”
Data
“Normalization”
Sample Size? Confidence level?
Forget:
“See the Pets”
“Submit”

18. Under the Hood

19. optimizely.com

20. Projects
Experiment
Admin
Experiment

21. Project Code - “Snippet”
JS File Size
42.1kb
251425352
JS Call to
enable project
on web page.
“Project Code”

22. Optimizely 7.x-2.10 Module

23. Admin Settings
Account Info
251425352
The account Number and the
initial Project Code are the same

24. Project Listing
Ajax
Enable / Disable
Path conflict “ ”
*
Project Code
251425352

25. Add Project
/admin/config/system/optimizely/add_update
“Project Code”
number from
Optimizely website
251425352

26. Update Project
/admin/config/system/optimizely/add_update/2
Each path must be
- unique between
projects
- a valid path on
the site

27. Cache Refresh

28. CDN Call
CDN: content delivery network

29. Bang! for your Buck $$$
= Actions

30. Fake Doors / Smoke Sceens

31. Interest?

32. Project Page
drupal.org/project/opimizely

33. Experiment listing in Projects
Filter by User Roles for each Exeriment
Filter by user location - city, state, country
Bucket user into different experiments on repeat visits
to experiments (cookie)
???

35. Up next...
Drulenium - Testing made easy
Tech Nikh