The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.

1. 10 TRENDS TO WATCH FOR IN 2015NEW REPUBLIQUE CREATING BRAND MAGIC

2. The recent hostage situation in Sydney has highlighted
the power of consumer-driven media to guide and
influence sensationalist traditional media. The capacity of
Australians to rationalise events and focus on the issue
rather than allowing the media to influence their
viewpoint exemplifies the movement that is to come.
Over the next year get ready to see people connecting
and telling their side of the story. Media will seek to
engage consumer reports to tell the real story that we
are interested in hearing.
SociallyManagedMedia
1.

3. 2015 will see the launch of a range of new .coms
providing for every solution under sun. Many banks
are predicting the second coming of the .com. The
only difference this time will be the size of audience
on the internet. 2015 will see would-be
entrepreneurs launching fledgling .com businesses
as Australia becomes a testing ground for later
expansion into the established US market.
.comagain
2.

4. Aggregation
As the number of apps available for download
continues to increase, consumers will start to
consolidate theirs into apps that can provide
multiple services from the one place. In a
commodities market, aggregation will become
the key to winning screen attention wars.
3.

5. As amazon is set to launch its first physical store, get
ready for a wave of online stores experimenting with
physical spaces to bring their brand to life. A true 360
experience creates a new level of engagement
between consumers and their preferred .com brands.
Instore.com
4.

6. We have been talking about the digital enabled
shop for years now. With the growth of e-
commerce, many retailers will realise the only way
to compete and justify the cost of a physical store
will be to re-think the store experience. Many
retailers will seek to offer customers an integrated
experience allowing customers to self-service,
share content and provide digitally enabled
experiences to heighten their customer
experience
Digitalinstore
5.

7. As we become more informed about
nutrition we will see the growth of start-up
food companies providing authentic foods
with the focus on locally sourced produce.
We will start to distrust the idea of organic
and lean more towards ‘blemished’ foods,
and locally made products. This will
become particularly evident with alcohol
distillers. Get ready to see a range of home
grown gins, beers and other spirits hitting
the market. Consumers are looking for real
products with real stories and unique
quality.
Newworldfood
6.

8. As video content continues to grow online we can
expect a spate of commerce-focused videos. As the
migration of both commerce and content to mobile
platforms grows, get ready to see a convergence of
shopping and entertainment in the form of shapeable
videos. Think music videos with “In this clip she
wears”. The desire to be ‘just like’ the entertainment
will help brand partners help each other grow. As this
happens, branded content will focus on entertainment
to help drive customer engagement and sales.
V-Commerce
7.

9. Life-remote
As mobiles take more responsibilities (phones, wallets,
utilities, banking etc) get ready for the introduction of
life-remotes. A series of connected applications
helping people prepare and organise their devices.
Tesla recently launched an app allowing drivers to
pre-heat and cool their cars before they get in.
8.

10. With the launch of the Apple Watch, Nike Fuel
Band and many others, we will see
experimentation and play becoming the norm.
Over the next decade technology will become
even more organic. We will see technology
integrated into all parts of our lives as an
‘expected’ way of living. One example is MJ
Bale’s “The Power Suit” which allows wearers to
pay via their suit’s chip-enabled feature. Welcome
to a whole new kind of cool!
Wearables
9.

11. The growth of apps can only mean one thing, the
arrival of ‘beacons’. Knowing your customers are
near by and incentivising them to purchase will
become common practice. Over the next few years
such technologies will expand the idea of location
based marketing to help drive foot traffic into stores
and sales-related events. Competition for the on
street customer is about to get a whole lot tougher!
Beaconvillia
10.

12. WhatDrivesTrends?
No matter the trend, the common factor is the level of
generosity brands provide to the value-conscious
shopper. Customers will expect far more
responsiveness to their needs and these trends will help
deliver it. Most importantly, these movements will help
customers get closer to their products and brands.
What is key is that these trends are driven by what
customers want from brands. Consumers don’t want to
be sold to, they want to buy products that tell the truth,.
They expect to have honesty and integrity as part of the
information about their products, both in terms of its
production and in the simplicity of its use. They want to
be entertained and to buy products that make their lives
more magical.
We wall call this GRiP. A new way to communicate and
build relationships that last with customers.
www.newrepublique.com/grip

13. AboutUs
We are a creative agency with a mission to
be a home for talent and ideas that change
our world.
We are here to help products become more
buyable by helping customers live better,
more fulfilling lives. Lives that are a little
more magical.

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