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Pepsi

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Pepsi

  1. 1. GROUP MEMBERS : Amina Yawar Wajid Ali Haris Riaz PRESENTED TO: Mr. Usman M Ghauri
  2. 2. Pepsi (Brand Name) (Brand Logo) "Live for Now" (Brand Slogan)
  3. 3. • Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. • The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. • The brand was trademarked on June 16, 1903. • There have been many Pepsi Variants produced over the years.
  4. 4. Pepsi Marketing Mix
  5. 5. CONSUMER GOODS INDUSTRIAL GOODS
  6. 6. • The main product of Pepsi Cola Company is Pepsi. • Sub brands of Pepsi are Dew, Miranda, 7up, Pepsi Max. • It also diversified into Lays.
  7. 7. Primary & Secondary Packaging
  8. 8. • Providing their consumers with easy-to-use, convenient and innovative containers are one of their top priorities. • Pepsi introduced the industry's first 1 ½ liter bottle; Regular, Disposable; Can. • Pepsi Co. was the first company to respond to consumer preference with lightweight, recyclable, plastic bottles.
  9. 9. Core part Fulfill’s thirst Shape Size Taste Weight No augmented part Actual part Augmented part
  10. 10. SALES
  11. 11. Size and Price of Pepsi (RS.) • Regular bottle 15 • Non returnable or disposable bottle 30 • 0.5 liter bottle 40 • 1.5 liter bottle 70 • 2.25 liter bottle 90 • Pepsi can 50
  12. 12. • Pepsi prices its products similar to those of Coca-Cola in order to keep profits high. • As neither of the major manufacturers would win a price war, the company follows the pricing structure of the market leader. • PepsiCo’s current retail prices range depending on the convenience of the location in which they are located and depending on the size of the soft drink container.
  13. 13. Some of the ways in which Pepsi attracts consumers are: • Free Samples ( New product – DEW) • Discounts ( RAMDAN Offers) • In-Store Displays – Signs, banners etc. • Entertainment – Games with free T-shirts, Pepsi points under the cap etc.
  14. 14. PROMOTIONAL MIX Personal Selling 0% Publicity 5% Sales Promotion 15% Public Relation 15% PEPSIAdvertising 65%
  15. 15. Promotion Advertising • TV • Billboards • Posters • Radio Sales Promotion • Scratch cards • Lucky draw • Buy 1, get 1 free • Changing to smaller packaging Events Experience • Musical concerts/shows • Sponsoring sports events PR & Publicity • Cricket brand ambassador • Sponsorship of cricket team and World cup
  16. 16. SSegmentation Variable Data Demographic Age 14 -30+ Gender Male , Female Family size 1 – 2, 3 – 4, 5+ Family life cycle Married , Unmarried Psychographic Social class Middle class, Upper class Lifestyle Fulfilled, Believers , Achievers , Strivers and Strugglers Behavioural Occasion Parties, Birthday , Sports and Regular Occasions Benefits Quality, Taste User Status First time user Loyalty Status Strong
  17. 17. • The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete. • PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately 39 percent of U.S. snack food sales in 2009. • One of PepsiCo's primary competitors in the snack food market overall is Kraft Foods, which in the same year held 11 percent of the U.S. snack market share.
  18. 18. SWOT ANALYSIS OF PEPSICO
  19. 19. 1.Company Image. 2. Quality Conscious. 3. Good Relations with Franchise. 4. Production Capacity. 5.Market Share.
  20. 20. W E A K N E S S 1. Political Franchises. 2. Short term Approach. 3. Weak Distribution.
  21. 21. OPPORTUNITIES THREATS 1. Imitators. 2. Government Regulation. 3. Corporation’s shortage problem. 5. Political instability. 6. Threat of labor strikes. 1. Increase Population. 2. Changing social trend. 3.Diversification 4. Distribution of snack foods.

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