Learn the secrets to social media marketing success!

1. Secrets to Success with Social
Media

2. Michelle Hummel CEO of…
•Web Media Expert: Social Media Agency
•Like Social Media: Business Directory & Ranking Tool
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Applications Directory
•Web Media University: Social Media Training and Certification
COMING SOON!
•My book: The Social Media Magnet “Everything you need to know
to attract customers with social media” by Michelle Hummel
Thanks for joining me today!

3. Why Social Media?
The Future of the Internet is
Social
Google+
“Google+ invites were being
sold on eBay for up to $27
each!”
 Players may change but you
MUST learn how to adjust
 Start now or you will be
behind by your competitors
How do you keep up with social media trends?

4. Understand Your Social Networks
Business 2 Business?
LinkedIn, reach other
business owners easily
Business 2 Consumer?
Foursquare, offer coupons
for your services
Where does your target audience live online?

5. Define Your Goals
 Increase email and blog
subscribers
 Turn fans into advocates
 Increase event registration
 Move people to take action, join
contests
 More likes, fans and followers
 Increase sales
 Improve search engine ranking
 Increase blog post comments
 Reduce your sites bounce rate
 Increase website traffic
What are your social media marketing goals?

6. Define Your KPI’S
KPI = Key Performance Indicators: a
metric used to track if you are
accomplishing your business goals
 Blog comments
 Downloads
 Email subscriptions
 Likes, Followers and Fans
 Reviews
 Time spent on key pages
 Ratings
 Registered Users (new/active)
What are the results you are looking for?

7. #1 Goal “Social Media Engagement”
 You want people to share things
 You want people to be advocates
 You want people to visit frequently
 You want people to refer friends
 You want people to buy products
“Engaged customers and prospects
are far more likely to do some or
all of the above.”
How can you boost customer engagement?

8. Tip #1 Create Social Media Hub
 Blog should be part of your
website
 Develop a blog content
writing schedule, at least 2
per month
 Do you provide your visitors
easy ways to share, like,
download and/or retweet
your content?
Do you have a Blog? Does it live on your website?

9. WordPress Fun Facts
 The most popular CMS in
use today
 Powering nearly 14.7% of
the top 1 million websites
 19,000+ plugins available
 Holds 53.8% of the market
share for Content
Management Systems
 20,000+ people make their
living with WordPress as
developers, designers,
consultant, bloggers etc.
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com

10. Who is using WordPress?
Famous Brands Like:
 Playstation
 MTV
 Lexus
 eBay
 CNN
 NASA
 Ford
 Sony
 People
 The NFL

11. Tip #2 Make Content Shareable
 Fresh Content, you must be
writing and posting new blogs for
SEO
 Social Content, you must be
providing interesting content
others will enjoy and share
 Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your content easily shareable?

12. Tip #3 Add Blog Feed To Facebook
 Facebook fans have an
easy way to read and
subscribe to your blog
 Automatically posts blog
content to your fan page
Online Resource
 NetworkedBlogs
Can fans easily subscribe to your blog?

13. Tip #4 Add Blog Feed To LinkedIn
 LinkedIn Profile
Online Resource
 LinkedIn WordPress App
Can connections easily subscribe to your blog?

14. Tip #5 Add Facebook Like Box
 Social Proof – show your
current fan base
 They can see if their friends
like your page too
 Show recent wall posts
 Like your fan page without
leaving your website
Online Resource
 Like Box Social Plugin
Do you have a fan page for your business?

15. Tip #6 RSS Links To Your Signature
 WiseStamp offers over 15+
social network links
 Easy way to connect with you
Online Resource
 WiseStamp
Do you promote your WordPress blog on your email signature line?

16. Tip #7 Add Live Chat Box
 Compatible with Skype &
GoogleChat
 Easy install HTML code on your
website
 Emails you the entire chat
conversation
 Provide additional links to other
sections of your website
Online Resource
 SnapEngage
Would you benefit from a Live Chat Box on your website?

17. Tip #8 Strong “Call To Action”
You have 3 seconds to
grab your prospects
attention
 Free Social Media
Score
 Register for Event
 Watch Video
 Free Secret
Strategy Guide
What is your call to action?

18. Tip #9 Create Paid Membership Site
 Create 4 levels of paid
membership
 Set page restrictions for
limited members access
 Monetize your website
 Integrated with Paypal
 Automated sign up
 Offer a free trial
Online Resource
 s2Member Plugin
Could you benefit from a paid membership site?

19. Tip #10 “Fans Only” Special Offer
 Announce you will be picking a
random day for an exclusive
unbelievable “fans only” offer
 Announce the sale and give
them 1 hour to make the
purchase
 They will share your page with
their friends to win
 Limiting the time and quantity
creates a sense of urgency
What is your unbelievable offer?

20. Tip #11 Email Auto-responder Salesman
 Create a “Fans Only” Automated
Email Marketing System
 Send these special offers to your
email subscribers every 15 days
Online Resources
 SendSocialMedia
 Aweber
 ConstantContact
Do you use email auto-responders?

21. Grow Your Followers with
LinkedIn

22. Tip #12 Industry Related LinkedIn Group
 A great community needs a
strong leader
 Clearly define the purpose
of your community
 Individuals want to connect
with other like-minded
members
 A good community will
attract customers, influence
and opportunities
 Success Story:
Entrepreneur’s Advice Club
Who do you want to attract to your community?

23. Tip #13 Promote Your Group
 Create an icon to represent
your group like my “E” for the
Entrepreneurs Advice Club
 Promote this icon along side
your other social media
channel icons
 It will generate curiosity and
you will find more people
joining your group

24. Tip #14 Engage LinkedIn Group
 Add your WordPress blog
feed
 Set-up other industry
related blog feeds to keep
your members informed
and engaged with great
content

25. Tip #15 Join LinkedIn Groups
 Maximum groups you can join is 50
 Automate blog posts to be a top influencer with Send Social
Media
 Follow thought leaders in the group and/or your competition
to learn more

26. Keep Your New Followers
Engaged

27. Tip #16 Be a Thought Leader
 Search Technorati for content
relevant to your industry
 Be seen as a “thought leader”
and “expert” in your industry
 Be the “go to” place for great
content
 Get people to know, like and
trust you as a valuable resource
Online Resource
 Technorati
What engaging content can you share?

28. Tip #17 Create Marketing Strategy
 Create a weekly posting theme
 Decide on your Marketing
Strategies: Email, SMS,
Contests, PPC, Coupons etc.
 Decide what days and at what
time you will post your content
 Plug into excel to track easily
Do you have a social media marketing strategy?

29. Tip #18 Automate Marketing Calendar
 Save precious time
 Schedule your posts to
Facebook, Twitter, LinkedIn,
and 30+ social networks
 Automate your Emails, SMS,
Twitter Replies, Twitter Follows,
Blog Feeds etc.
Online Resource
 SendSocialMedia
How can you automate your marketing plan?

30. Tip #19 Listen, Communicate & Monitor
 Monitor your posts and respond
to comments quickly
 Engage your audience by asking
questions: “How can we make
our service better?”, “What’s
your favorite product of ours?”
 Customers want to know that
they are helping to shape the
products you provide
What engaging questions can you ask?

31. Tip #20 Identify Brand Advocates
 Connectors - act as human
bridges making connections
and help to inspire business
ideas
 Mavens - seen as experts,
help other people make
informed decisions, the "go
to" people
 Salespeople - persuasive in
selling, influential to peers
Can you identify your Brand Advocates?

32. Brand Advocate Facts
 83% more likely to share
information about a product than
typical web users
 75% more likely to share a great
product experience
 3x’s more likely to share product
opinions with someone they
don’t know
 2.5 times more likely to use
social media to expand their
social circle
Could you use a few more Brand Advocates?

33. Takeaways
 Do you know who your current Brand Advocates
are?
 What marketing techniques can you start
implementing to improve your sales?
 What content would you add to your Marketing
Calendar?

34. Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324
michelle@webmediaexpert.com