2. Michelle Hummel CEO of…
•Web Media Expert: Social Media Agency
•Like Social Media: Business Directory & Ranking Tool
•Send Social Media: Social Media Management Dashboard
•Social Media Matcher: Social Media Applications Directory
•Web Media University: Social Media Training and Certification
COMING SOON!
•My book: The Social Media Magnet “Everything you need to know
to attract customers with social media” by Michelle Hummel
Thanks for joining me today!
3. Why Social Media?
The Future of the Internet is
Social
Google+
“Google+ invites were being
sold on eBay for up to $27
each!”
Players may change but you
MUST learn how to adjust
Start now or you will be
behind by your competitors
How do you keep up with social media trends?
4. Understand Your Social Networks
Business 2 Business?
LinkedIn, reach other
business owners easily
Business 2 Consumer?
Foursquare, offer coupons
for your services
Where does your target audience live online?
5. Define Your Goals
Increase email and blog
subscribers
Turn fans into advocates
Increase event registration
Move people to take action, join
contests
More likes, fans and followers
Increase sales
Improve search engine ranking
Increase blog post comments
Reduce your sites bounce rate
Increase website traffic
What are your social media marketing goals?
6. Define Your KPI’S
KPI = Key Performance Indicators: a
metric used to track if you are
accomplishing your business goals
Blog comments
Downloads
Email subscriptions
Likes, Followers and Fans
Reviews
Time spent on key pages
Ratings
Registered Users (new/active)
What are the results you are looking for?
7. #1 Goal “Social Media Engagement”
You want people to share things
You want people to be advocates
You want people to visit frequently
You want people to refer friends
You want people to buy products
“Engaged customers and prospects
are far more likely to do some or
all of the above.”
How can you boost customer engagement?
8. Tip #1 Create Social Media Hub
Blog should be part of your
website
Develop a blog content
writing schedule, at least 2
per month
Do you provide your visitors
easy ways to share, like,
download and/or retweet
your content?
Do you have a Blog? Does it live on your website?
9. WordPress Fun Facts
The most popular CMS in
use today
Powering nearly 14.7% of
the top 1 million websites
19,000+ plugins available
Holds 53.8% of the market
share for Content
Management Systems
20,000+ people make their
living with WordPress as
developers, designers,
consultant, bloggers etc.
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
10. Who is using WordPress?
Famous Brands Like:
Playstation
MTV
Lexus
eBay
CNN
NASA
Ford
Sony
People
The NFL
11. Tip #2 Make Content Shareable
Fresh Content, you must be
writing and posting new blogs for
SEO
Social Content, you must be
providing interesting content
others will enjoy and share
Easy to share, do you provide
your visitors easy ways to share,
like, download and/or retweet your
content?
Is your content easily shareable?
12. Tip #3 Add Blog Feed To Facebook
Facebook fans have an
easy way to read and
subscribe to your blog
Automatically posts blog
content to your fan page
Online Resource
NetworkedBlogs
Can fans easily subscribe to your blog?
13. Tip #4 Add Blog Feed To LinkedIn
LinkedIn Profile
Online Resource
LinkedIn WordPress App
Can connections easily subscribe to your blog?
14. Tip #5 Add Facebook Like Box
Social Proof – show your
current fan base
They can see if their friends
like your page too
Show recent wall posts
Like your fan page without
leaving your website
Online Resource
Like Box Social Plugin
Do you have a fan page for your business?
15. Tip #6 RSS Links To Your Signature
WiseStamp offers over 15+
social network links
Easy way to connect with you
Online Resource
WiseStamp
Do you promote your WordPress blog on your email signature line?
16. Tip #7 Add Live Chat Box
Compatible with Skype &
GoogleChat
Easy install HTML code on your
website
Emails you the entire chat
conversation
Provide additional links to other
sections of your website
Online Resource
SnapEngage
Would you benefit from a Live Chat Box on your website?
17. Tip #8 Strong “Call To Action”
You have 3 seconds to
grab your prospects
attention
Free Social Media
Score
Register for Event
Watch Video
Free Secret
Strategy Guide
What is your call to action?
18. Tip #9 Create Paid Membership Site
Create 4 levels of paid
membership
Set page restrictions for
limited members access
Monetize your website
Integrated with Paypal
Automated sign up
Offer a free trial
Online Resource
s2Member Plugin
Could you benefit from a paid membership site?
19. Tip #10 “Fans Only” Special Offer
Announce you will be picking a
random day for an exclusive
unbelievable “fans only” offer
Announce the sale and give
them 1 hour to make the
purchase
They will share your page with
their friends to win
Limiting the time and quantity
creates a sense of urgency
What is your unbelievable offer?
20. Tip #11 Email Auto-responder Salesman
Create a “Fans Only” Automated
Email Marketing System
Send these special offers to your
email subscribers every 15 days
Online Resources
SendSocialMedia
Aweber
ConstantContact
Do you use email auto-responders?
22. Tip #12 Industry Related LinkedIn Group
A great community needs a
strong leader
Clearly define the purpose
of your community
Individuals want to connect
with other like-minded
members
A good community will
attract customers, influence
and opportunities
Success Story:
Entrepreneur’s Advice Club
Who do you want to attract to your community?
23. Tip #13 Promote Your Group
Create an icon to represent
your group like my “E” for the
Entrepreneurs Advice Club
Promote this icon along side
your other social media
channel icons
It will generate curiosity and
you will find more people
joining your group
24. Tip #14 Engage LinkedIn Group
Add your WordPress blog
feed
Set-up other industry
related blog feeds to keep
your members informed
and engaged with great
content
25. Tip #15 Join LinkedIn Groups
Maximum groups you can join is 50
Automate blog posts to be a top influencer with Send Social
Media
Follow thought leaders in the group and/or your competition
to learn more
27. Tip #16 Be a Thought Leader
Search Technorati for content
relevant to your industry
Be seen as a “thought leader”
and “expert” in your industry
Be the “go to” place for great
content
Get people to know, like and
trust you as a valuable resource
Online Resource
Technorati
What engaging content can you share?
28. Tip #17 Create Marketing Strategy
Create a weekly posting theme
Decide on your Marketing
Strategies: Email, SMS,
Contests, PPC, Coupons etc.
Decide what days and at what
time you will post your content
Plug into excel to track easily
Do you have a social media marketing strategy?
29. Tip #18 Automate Marketing Calendar
Save precious time
Schedule your posts to
Facebook, Twitter, LinkedIn,
and 30+ social networks
Automate your Emails, SMS,
Twitter Replies, Twitter Follows,
Blog Feeds etc.
Online Resource
SendSocialMedia
How can you automate your marketing plan?
30. Tip #19 Listen, Communicate & Monitor
Monitor your posts and respond
to comments quickly
Engage your audience by asking
questions: “How can we make
our service better?”, “What’s
your favorite product of ours?”
Customers want to know that
they are helping to shape the
products you provide
What engaging questions can you ask?
31. Tip #20 Identify Brand Advocates
Connectors - act as human
bridges making connections
and help to inspire business
ideas
Mavens - seen as experts,
help other people make
informed decisions, the "go
to" people
Salespeople - persuasive in
selling, influential to peers
Can you identify your Brand Advocates?
32. Brand Advocate Facts
83% more likely to share
information about a product than
typical web users
75% more likely to share a great
product experience
3x’s more likely to share product
opinions with someone they
don’t know
2.5 times more likely to use
social media to expand their
social circle
Could you use a few more Brand Advocates?
33. Takeaways
Do you know who your current Brand Advocates
are?
What marketing techniques can you start
implementing to improve your sales?
What content would you add to your Marketing
Calendar?
34. Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324
michelle@webmediaexpert.com