Worldwide, people are increasingly accessing digital content through social media. For organizations providing digital content, it is essential to incorporate social media for content delivery, not just marketing. The author's organization uses Pinterest as a front end interface for its digital resource repository, organizing content and driving users to assets while also promoting discovery of related external content. Pinterest serves as both a digital archive and exhibition space, with pins cataloging internal resources like articles and conferences as well as linking to related external books, events, and other materials. Challenges include balancing citations and curiosity, engagement, and tying content to current events, while opportunities exist to engage followers and utilize analytics on new platforms.

1. Overview
Worldwide, people are increasingly accessing digital content within social media applications. To survive, it is essential
for organizations in the fields of journalism, publishing, research, libraries, archives and other providers of deep content
to incorporate social media as a content delivery method, not just for outreach and marketing campaigns.
My work at Architecture_MPS goes a step further in using social media, Pinterest in particular, as a front end interface
for the organization’s resource repository, organizing content and driving users to our digital assets. At the same time,
this mechanism promotes discovery via links to external content such as books, conferences, exhibitions and articles
related to our research interests, serving as a "webliography" for further research on these topics.
Noreen Y. Whysel, Information Architect/Social Media Manager/MSLIS
ASIS&T Information Architecture Summit 2016
Pinterest as Digital Archive
Architecture and Digital Space
• Much of the conversation and debate around architecture, and interrelated discourses of media, politics and social
science occurs in digital space.
• Often this occurs through the feeds and forums of social media.
• We are developing a robust social media program to engage this larger community.
• We take advantage of these existing communities to promote discovery of resource collections in a new way.
• Social Media, in particular Pinterest, is re-imagined to become repository and exhibition.
AMPS Repository Content
AMPS Content
• Journal Articles
• Conferences
• Academic Papers
• Publications
• Images
• Webliography
• Resource Guides
External Content
• Citations from Journal Articles
and Papers
• Architecture Books
• Architecture Conferences and
Lectures
• Architecture Exhibitions
• Architecture Festivals
• Architecture Films
Conferences
Journal ArticlesExternal Content
Metadata
• Title
• Author
• Date
• Location
• Source URL
• Description
• Related Board or Item
• Hashtag
General Challenges
• Striking a balance between citation and curiosity
• Initiating a conversation; engaging and growing
followers
• Tie-in from your content to current events isn’t always
obvious
• Character limits, need to be economical
• Tracking specific links, not just specific pins
Suggestions
• Big-picture approach: use materials that relate broadly
to your content
• Paired content: external link and relevant your content
• Five external posts for each internal
Opportunities
• Engaging followers
• Utilizing available resources, analytics
• New platforms for engagement
Amps Content: Articles and Conferences Anatomy of a Pin as a Digital Archive Record
External Content
The Pin serves as a record in the digital repository.
The title, date and media from the Source appears at the top of the
pin with links allowing users to pin, like or share the content.
Clicking the image or the Read It button will send the user to the
source website. If the source has a Pinterest account, users can
follow it.
In the description, a hashtag #AmpsHCF marks the content as an
item from the Housing – Critical Futures conference series.
A Pinterest Link back to the main conference pin allows anyone who
finds the pin in a search or share and easy way to refer back to the
conference information and the conference site.
Pin descriptions only allow Pinterest URLs, so it is important to
include a pin that references the owned content that links back to the
organization’s website.
At the bottom is the name of the Pinterest account that pinned the
content and a link to the board where the pin is saved. Users can
comment on pinned content.
Hashtag
Link to Conference Pin
Source