1. DESIGN
Nate Walton

2. DESIGN
Questions about whether design is necessary
or affordable are quite beside the point:
design is inevitable. The alternative to good
design is bad design, not no design at all.
— Douglas Martin

3. GOOD DESIGN

4. GOOD DESIGN
Content precedes design. Design
in the absence of content is not
design, it’s decoration.
— Jeffrey Zeldman

5. GOOD DESIGN
1. Good Content

6. 1. Good Content
Edit, edit, edit
Establish hierarchy
Use high‐quality materials

13. Image Resources
www.sxc.hu Free
istockphoto.com $
geDyimages.com $$$

14. Chart Design Resource
hDp://bit.ly/vAat3

15. GOOD DESIGN
Design is a plan for arranging
elements in such a way as best to
accomplish a particular purpose.
— Charles Eames
Design is as much an act of
spacing as an act of marking.
— Ellen Lupton

16. GOOD DESIGN
1. Good Content
2. Good Layout

17. 2. Good Layout
Focal Point
Spacing
Color
CreaPvity

23. Color Resources
kuler.adobe.com
colourlovers.com

24. Creative & professional
Unique & impressive

25. It is better to be good
than to be original.
— Ludwig Mies van der Rohe

26. GOOD DESIGN
Good design goes to heaven;
bad design goes everywhere.
— Mieke Gerritzen

27. GOOD DESIGN
1. Good Content
2. Good Layout
3. Good Typography

28. 3. Good Typography
Hierarchy
Alignment
Spacing
Fonts

35. Font Resources
adobe.com/type/
myfonts.com
fonts.com

37. GOOD DESIGN
Good design is a lot like
clear thinking made visual.
— Edward Tufte