Social Networking - getting started for Non-Profits

1. Rajesh Nadipalli
April 2012
Rev 3

2. Agenda
Overview
Quick Start Guide to popular sites
General Tips
Q&A

4. What are your expectations from this session?
• ??
• >>

5. Social Networking – why should one care?
 Use technology to connect
people based on their likes and
interests.
 This is the new way to
communicate, organize events,
collaborate, entertain and
“socialize”
Source: Cnn.com, https://business.twitter.com/en/optimize/case-studies/interscope/index.html

6. http://en.wikipedia.org/wiki/List_of_social_networking_websites
Popular Social Networking Sites
Site Focus Approx User Base
Business and Personal 850 million
Business and Professional networking 145 million
Quick and short updates, micro blogging 500 million
Business and Personal 100 million
News, users vote to make things popular 2 Billion Page views (not users)
News, users vote to make things popular 40 Million unique users / month
Helps you find related content 9 Million
Helps you find related content based on 11 Million
your likes and interests
Site to create, form groups and plan 45 Million views / month
events

7. Social Networking - benefits
 Reach directly to donors, prospect volunteers
 Get feedback straight from your stakeholders
 Advertise to members and their friends, family
 Leverage new platforms - mobile, tablets
 Reduce your marketing budget needs
 Communicate faster with your stakeholders

8. Focus of Today’s session
 Facebook
 Linkedin
 Twitter
 Google Docs

10. Facebook - examples

11. Facebook – example contd

12. http://www.slideshare.net/PrimalMedia/social-media-non-profits

13. http://www.facebook.com/business/howitworks/, www.cisco.com
Facebook - registration
Register a new facebook page
Account Settings

14. http://www.facebook.com/business/howitworks/, www.cisco.com
Facebook – Posts, Groups
Write something and/or add some
photos
Build your groups for privacy
and control
Create calendar events

15. http://www.facebook.com/business/howitworks/, www.cisco.com
Facebook – Engage your followers
Engage your followers by posting regular
updates of your organization
Create Ads; take advantage of the facebook
network to spread your cause
Invite others by adding “like” button

16. Facebook – Hands on Session
 Let’s build the community account
 Set Account and Privacy settings
 Add administrators, Groups (for example
STARS, can they post, who approves?)
 Add some events, posts, photos, videos
 Promote the site (link to your website)

18. http://learn.linkedin.com/nonprofits/
Linkedin – example

19. http://learn.linkedin.com/nonprofits/
Linkedin –Getting Started
 Create your linkedin profile
 Add your volunteer cause
 Make connections (people in your email, related experts)
 Join related interest Groups
 Encourage your staff to get on linkedin
 Create your own group with no cost (75,000 + already exist)
 Use this for recruiting as well

20. Linkedin – Hands on session
 Let’s build the community account
 Add administrators
 Detail cause, etc
 Link staff

22. Twitter – Some examples

23. http://www.slideshare.net/PrimalMedia/social-media-non-profits

24. https://support.twitter.com/
How to start Tweeting
 Create a new profile
 Build a voice – tweet, reply, react
 Mention others in your tweet
 Get fancy add photos, links to details
 Link your sites with follow me
 Include latest tweets on your website

25. Adding tweeter to your site

26. Twitter – Hands on session
 Let’s build the community account
 Add administrators
 Start tweets
 Short URL’s for photos and documents

28. Google +
 Create a new gmail account
 Build circles – professional, friends, family can be
separate
 Post messages to relevant circles (similar to
facebook)
 Relatively new (started in 2011)

29. http://groups.google.com/?hl=en
Google Groups
Recommended for email communications for your staff. Allows us to keep
track of old messages as threads
Example
Members can use any email address (gmail
not needed) but do need a google account.

30. https://docs.google.com
Google Documents
Recommended for document sharing, sign up sheets and simple forms
1) Create Document 2) Set Sharing settings
3) You can preview docs
4) Volunteer Sign Up

32. Social Networking – tips
 Have posts reviewed – once posted it cannot be taken back
 Do not publish photos without appropriate consent
 Have an escalation plan for negative feedback, obscene, in
appropriate posts and photos
 Always be prompt in replying to your visitors
 Do not mix personal and professional messages
 Focus on engaging your followers and not just having a huge
inactive number

33. Social Networking – tips
Other Links about this topic:
• http://www.fastcompany.com/1822211/how-to-lose-friends-and-alienate-twitter-
followers-5-stupid-social-media-mistakes
• http://aaronstinerdrb.blogspot.com/2008/11/nonprofit-20-how-nonprofits-can-
use.html
• http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-
Websites.aspx
• http://www.youtube.com/nonprofits

34. Ideas on keeping content Fresh
 Add Photos, Videos
 Write about recent events
 Do regular polling
 Add links to blogs or start new blogs
 Promote your top members to become part of virtual team

36. How did we do towards the expectations?
• Question 1

37. Integration with Convio
USCRI does use this and Convio
might have a way to publish
newsletters to Facebook

38. Thank You