This presentation was given at the Metropolitan Police Technology in Front Line policing event on 03 June 2012. Our mobile apps provide public insight, amplify front line police activity, engage communities and help fight crime safely Proven in use by over 500 officers and tens of thousands of members of the public in the UK.

1. Metropolitan Police Technology Fair
“Innovation for Front Line Policing”
Improved service delivery with mobile apps for the
police and public
Angus Fox
Director
www.multizone.co.uk
policing@multizone.co.uk
June 2012 ©2012 Multizone Limited 1

2. About Us
• Independent UK based company
• Expertise in mobile software
application development and
social network technologies
• Expertise in policing at all levels
from officer to police authority
• Focus for last three years on the
adoption of social media apps in
the blue light services
• Our apps are proven in police
deployments and a home office
trailblazer project
• Winner, Business of the year,
2012, Leatherhead and District
Business Awards
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3. Mobile Phone ownership – UK Adults
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4. Why would the police care about
mobile apps for social engagement?
• London has an audience of 4
million smartphones
• Apps tend to be for the
interested who are potential
advocates
• Could you keep their interest?
• What if you want to tell them
something?
• What do you want them to do
in a crisis or when someone
goes missing?
• If you tell them they will tell
their friends, giving access to a
massive network of people
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5. You can’t build advocates during a
crisis, it requires genuine engagement
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6. Mobile apps for the police and public
are effective in many areas
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7. People expect to be able to use mobile phones and social apps
to engage with the police, but it is a challenge to the culture
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8. Case Study – Surrey Police
• Less than 10 – average
number of attendees at a
borough policing meeting
• 100,000 – one borough
population
• 550 – borough twitter
followers
• Over 10,000 – iPhone
downloads, available on
Android now too
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9. Success Stories
• Provides value for money using mobile
• phones for engagement
• Over 500 front line officers & staff of
all ranks use our apps to give quick
timely updates, to tens of thousands of
people without wasting time
• Increases confidence in policing and
amplification of policing activity
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10. The slides that follow are screenshots of the
Live Demonstration
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11. There are two mobile phone apps – one for the Police
and a free to download App for the public
The Police App sends updates The Public App provides local police news
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12. Police App
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13. Choose from familiar categories
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14. Tap to select an update
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15. Tap ‘Send Update’
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16. That’s it
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17. Free app for the public
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18. Branded for the force
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19. Open Data for Crimes, Team,
Engagement methods
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20. What’s happening, right now
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21. Police activity on the local map
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22. Crimes at force, borough, ward levels
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23. Local level engagement
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24. Connect to the appropriate resource
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25. Whole force, and local focus
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26. Local news and information
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27. Local officer information
from public open data
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28. Local crime information
from open public data
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29. Local police station directions
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30. Local activities on the map
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31. Police News
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32. Police Facebook
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33. Police Facebook
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34. Police Videos
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35. Police Photos
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36. Benefits
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37. Benefits for police officers
• The public like engaging with local
uniformed officers
• Increases visibility & public confidence
• Tap Tap Tap and that’s it – At officer
discretion informs about police activity
• Responses go to tasking avoiding
leading to quicker resolution
• Works on inexpensive smartphones
• Built in governance – no way to make
an inappropriate update
• Overcomes inhibition to the adoption
of raw social tools in policing
workforce
• Evidence of local engagement for
performance reviews
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38. Benefits for the public
• The public like using apps to find out • Place a local rate or emergency
information about the local police phone call or text message
• See what's happening right now right • A way for commuters to find out
down to the map of the local area about policing where they work
• Find who the local team are, get • Enables local communities, policing
directions to the local police station partner stakeholders and public
• A way for people too busy to attend representatives to hold their local
meetings to tell the police their views policing teams to account by sharing
about policing where they live the crime figures and other app
• Contact the police directly using information online
Facebook, Twitter, email, or by • Engages the public to tackle anti-
reporting a crime online via the app social behaviour, solve crimes and
build local confidence
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39. Benefits to the Police
• Expectation these days that social • Costs much less than traditional
engagement online, in real time is a communications
fundamental part of the way local • Directs people quickly to existing
officers and staff must communicate content on websites avoiding
• Inexpensive direct communication duplication of the answers, and
with the with a wider community avoiding many people asking the
demographic than previously same questions again and again
• Addresses criticism and influences • Senior officers or staff can define the
people’s perceptions quickly allowable updates and the workflow
• Diverts access to appropriate services among the organisation in order to
• Ten times the return on investment maintains professionalism, tone of
over raw social media alone voice, and provide governance
• Builds an engaged audience before a
• Proven genuine adoption with repeat
crisis
use not just one time ‘likes and
follows’ • Open Data, opt-in app - No data
protection or security issues
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40. REAL World Examples
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41. Local PCSO Engagement
PCSO sent a tweet using our app to
quickly update the public
A member of the public responds with
interest
The tasking person and the inspector
respond in real-time
Anyone using our apps can see the
activity on the map and in the news
feed
Anyone using Twitter can see the
information too – for example anyone
searching for ‘Virginia Water’
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42. A picture paints a thousand words
• This single update fulfils
all the elements of
neighbourhood policing
– Access – engaging
communities directly
– Influence – Community
priority/signal issues
– Intervention – asks who
can help?
– Answers – Is it resolved?
Have we told them?
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43. Reaction is swift in Mole Valley
• The online record of the
intervention and public
awareness and discussion of
the outcome remains
discoverable long after the
paint has dried
• People searching online can
see that the police are
active and interested in
signal crime
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