Learn how TBWA delivered breakthrough value to some of the world's largest and most prominent brands by taking a new approach to global DAM challenges, and see how their insights can apply to every organization that struggles with the tug of war between enterprise and departmental needs.

1. The Future of DAM: Enterprise Power Meets Departmental Flexibility
Wednesday April 26, 2017
Uri Kogan
Vice President, Product Marketing
Nuxeo
Sponsored by:
Andy McCown
Senior Software Developer
TBWA Worldwide
Moderator
David Lipsey
Chair of
Henry Stewart DAM Conferences

2. Agenda
Q&A
Nuxeo overview
TBWA challenges and case studies
?

4. Our Creative Collective
11,300
people
305
offices
98
countries

5. D I S R U P T I O N
D A Y S
1 9 9 0 2 0 1 72 0 0 0 2 0 1 0
We are the
Disruption® Company

6. DAM challenges at TBWA
Control Consolidation Cost

7. Standardization
Everyone together
Agencies using the same systems, where it
makes sense
Cross-agency knowledge
Tools, work, processes
Configurable
No one-size-fits-all
My team’s focus
Collaboration
Sharing documents
Google, Nuxeo
Communication
Google Apps & Drive ⟪ ⟫ Nuxeo
Work
Nuxeo, others
Cost reduction
Worldwide purchasing
Licensing so many agencies can share tools
Reduce load
Reduce system overhead and load at the
agency level
Center of Excellence
One group that can help everyone

8. Three Nuxeo Case Studies at TBWA
ALIGNING COMPLEX RIGHTS
MANAGEMENT
AGENCY
CREATIVE DAM
GOING GLOBAL

9. Coordinating complex
global campaigns
Automating rights management for 100s of localized
executions
Need alignment across client HQ, country
marketing teams, & agency across 100s of
local renderings

10. Coordinating complex
global campaigns
Automating rights management for 100s of localized
executions
Need alignment across client HQ, country
marketing teams, & agency across 100s of
local renderings
Prior system lacked rights inheritance from
master to derivatives; no transparency

11. Coordinating complex
global campaigns
Automating rights management for 100s of localized
executions
Need alignment across client HQ, country
marketing teams, & agency across 100s of
local renderings
Prior system lacked rights inheritance from
master to derivatives; no transparency
Launched in 3 weeks with no software dev
Regained control, acceleration, & efficiency

12. Taking DAM to the next level
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
1 2 3
Supporting the world’s premium consumer technology company
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value

13. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
1 2 3
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value

14. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
1

15. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
1

16. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
1 2 3
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value

17. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
1 2 3
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value

18. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
1 2
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
3
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value

19. Taking DAM to the next level
Supporting the world’s premium consumer technology company
Commercial
archive
• Consolidating suppliers
to maximize findability &
automate requests
• Multithreaded ingest
• No custom development
UGC research &
ideation
• 500K consumer
generated images
• Efficient search & filtering
to accelerate browsing
• Tagging & rating
One repository, multiple asset models
• Still images & video
• Metadata and vocabulary very specific to the client
WIP from
shoots
• Search
• Spikey traffic
• Easy ingest + workflow
Takeaways
• Just as much DAM as you
need for each application
• Agile use case rollout
accelerates time to value
1 2 3

20. Going global with Nuxeo
STANDARDIZED TBWA
NUXEO CONFIGURATION
• Unified configuration
through Nuxeo Studio
• Meet baseline agency
needs
• Tailored configuration as
needed
GLOBAL NEEDS
• Global assets &
branding
• Global award
submission
• “Best of” work +
submission workflow
BEYOND DAM
• Invoice workflow for
finance
• Easily to create custom
workflows
THE FUTURE
• Campaign integrations
with other systems
• Nuxeo API makes it easy
to push out and pull in
• Configuring custom UIs

21. General lessons
Agile works
Don’t boil the ocean. With a modern, flexible
DAM you can move fast and stay nimble.
Incentives matter
Solve common uses cases once from HQ
saves BUs time & money.
Leverage, leverage, leverage
What you do in project 1 makes project 2
better, faster, cheaper. Build a COE.
A good platform attracts
unanticipated use cases
Didn’t see the financial invoicing workflow coming.
Architecture matters
Move beyond departmental DAM with a true
digital platform for all your information assets.
Configure, don’t customize
Setting up the content models, metadata,
vocabularies was easier than expected.

22. About Nuxeo
22

23. Feature complete DAM
Full content lifecycle
Solid foundations
Deployed your way
Any channel
Any source
Any asset

24. The Nuxeo advantage
No more silos
Cloud native, cloud powered
Native workflows & automation
Configure, don’t customize
Never go legacy again
Enterprise approach

25. See everything, migrate nothing

26. Cloud native, cloud powered
Manual Artificial Intelligence
Outdoors, cloudy
San Francisco, Golden Gate Bridge,
International Landmark, Monument
Camera, Selfie, Photography
People, Tourist, Travel,
Vacations, Casual
Happiness, Excitement, Bonding,
Cheerful, Smiling, Togetherness, Laughing
Couple – Relationship
Casual Clothing, Explorer
Golden Gate Bridge, Selfie, Couple

27. Cloud native, cloud powered
THE OTHER GUYS

28. Native workflows and automation
UPLOAD FROM
ANYWHERE
SET UP TAGGING AND
VALIDATION WORKFLOWS
KICK OFF CREATIVE REVIEW
AND APPROVAL WORKFLOWS
DISTRIBUTE
AUTOMATE PERMISSIONS ACROSS THE LIFECYCLE

29. Configure, don’t customize
Out of the box experience Add permissions
Adjust workflows
Configure automation
Point at more content
sources Configure AI tagging
Configure brand portals
Change data model for
more BUs
Change workflows for
evolving business process
Connect to Salesforce
Add data model

30. Never go legacy again
Distribution
Rendering & transcoding
Users & groups
Search
Manage data and documents
Workflows & tasks
Actions & automation
Batch upload

31. One solution to meet all your needs
OUT OF THE BOX
APPLICATION
ENTERPRISE
PLATFORM
UNIVERSAL
DATA FABRIC
Easy-to-use out-of-the-box application
for Marketing and other business users
Ensures immediate adoption
and rapid time to value
Modern, modular platform with a
comprehensive, micro-service API and
limitless scalability
Enables rapid deployment
and continuous innovation
Boundless data model and connectivity allows
you to manage all your assets regardless of
where they live
Find and reuse assets easily,
without replatforming

32. Thank you!