Rickey Burks has over 35 years of experience in the financial services industry providing technology and business innovation leadership. He was previously the Senior Vice President, Chief Technology Officer, and Chief Innovation Officer at USAA, where he directed architecture, applied research, innovation and technical fellow community. Burks is a thought leader who has been recognized for his work and speaks widely on these topics. The presentation discusses five strategies for insurers to compete against the threat from big tech firms in customer experience: 1) minimize legacy systems, 2) gain insight across information silos, 3) use micro-services and API-based architectures, 4) tame information chaos to extract deep insight, and 5) prioritize scalability for