1. SOCIAL MEDIA TRENDS

2. AGENDA CURRENT STATE OF AFFAIRS STATS 5 IMPORTANT TRENDS Vision 2011

3. CURRENT STATEOF AFFAIRS

5. Over 17 million Canadian users(62%of all canadians online)

6. More than 250 million people use Facebook Connecteverymonth

7. Average user has 130 friends

8. People spend over 700 billion minutes per month on Facebook

10. 300,000 new users per day

11. Over 90 million tweets per day

12. 600 million dailysearchqueries

13. 37% of users update their profiles via a mobile phone2011

15. Over 2 billion daily video views

16. 24 hours of video uploaded each minute

18. About 41% of traffic came from Facebook and Twitter (as userssharecheck-ins)

19. Record 275,000 check-ins in one day in March2011

20. L'état actuel Biggest Social Networking websitesaroundthe world (users): Qzone: Chine (200,000,000) Habbo: UK, Chine, Europe (200,000,000) Bebo: Europe (117,000,000) Vkontakte: Russie (110,578,500) Orkut: Amerique Latine (brésil), Inde (100,000,000) Hi5: Inde, Indochine (80,000,000) Netlog: Europe, Turquie (70,000,000) Douban: Chine (47,000,000) Odnoklassniki: Russie (45,000,000) Mixi: Japon (25,000,000) 2011

21. Stats

22. EQUAL OPPORTUNITY MEN AND WOMEN ARE EQUALLY ON SOCIAL NETWORKS SOURCE: COMSCORE MEDIA METRIX 2011

23. PROPORTIONATE REPRESENTATION 63% OF ALL SOCIAL NETWORK USERS ARE BETWEEN AGES OF 25-64 SOURCE: COMSCORE MEDIA METRIX 2011

24. HOW TO IMPROVE CONSUMERS’ OPINIONS OF YOUR BRAND? Talking to bloggersdirectly Sponsoring blogs Usingtargetedadvertising Becomingyourfriend in a social network % of respondentsSOURCE: TRENDSTREAM + LIGHTSPEED RESEARCH, 2010 2011

25. SOCIAL MEDIA + TRAVEL 74% OF Consumers AGED 35-44 BOOK HOLIDAYS ONLINE 70% OF Consumers TRUST ONLINE RECOMMENDATIONS 40% OF TRAVELERS VISIT SOCIAL NETWORKING SITE TO INFLUENCE DESTINATION SELECTION SOURCE: Social Travel Report, Total Media, 2010 2011

26. 5 IMPORTANTTRENDS

27. 5 GRANDES TENDANCES Social HQ ERA OF Social Commerce Social Search THE Stronggetstronger Geo-Location 2011

29. Example: Facebook iscurrentlyresearchingways to integrateyour habits and personalpreferences to yoursearchresults.2011

31. Consumersworkwithpeers to define the nextgeneration of products, alsopurchase in groups

32. Social Networks willoffer more and more features to help withproduct design and vendor management2011

33. 2. ERA OF Social COMMERCE 2011

35. Consumers are spending more time on social networks than on searchengines, expectthis trend to continue

36. Peer recommendations are the mosttrusted source of information for consumers, social media iskey in spreadingword-of-moutharound a brand/product2011

38. Look for partnerships, acquisition and new features to evolve to combat competition

39. Facebook/Twitterintegration in real-life applications (Boxee) & all digital platforms

40. Growth and advertisingopportunities on new networks and platforms (Twitter, Foursquare, Facebook, iPad, Flipboard)2011

42. Instant Reviews and comments

43. Augmented Reality – merging social media, technology and reality

44. QR Codes: associating online actions to real-lifeproducts or places

46. Location-based service converge with Mobile Payments

47. Highlyaccurate location detection (pin-pointwhereusers are within a store)2011

48. 5. Rise of Geo-Location 2011

49. VISION

51. Facebook wascelebratingit’s 1st anniversary (founded in 2004)

52. Number of users: 3.85 million

53. 85% of users are collegestudents

54. A High-school version of the site islaunched

55. The newsfeed has yet to beintroduced

56. A new web service wasjustbeingintroduced to the world: Youtube2011

58. TREND OF RANDOM ACTS OF KINDNESS: LEVERAGE POSITIVE RELATIONSHIPS WITH CONSUMERS BY SURPRISING FANS AND CREATING POSITIVE, SHAREABLE EXPERIENCES

59. BLURRING THE LINE BETWEEN EDITORIAL AND ADVERTISING CONTENT: PROVIDE MORE RELEVANT CONTENT AROUND ‘LIFESTYLE’, SOCIAL CONTEXTS

60. MAKING TRAVEL/TOURISM MORE SOCIAL: PROVIDE TOOLS TO HELP USERS SHARE PERSONAL EXPERIENCES WITH THEIR PEERS

61. EXPANDING & DEVELOPING THE 1-TO-1 RELATIONSHIP WITH CONSUMERS BY COMMUNICATING TO THEM ON An EVEN MORE PERSONAL LEVEL2011

62. THANKS! Nurun.com Nurun.com/filter @scottsavile