Why is Email Marketing Important?

1. EMAIL
MARKETING
11
Why Email Marketing Essential
For Your Content Marketing?

2. ● Some customers just show a single click-through or only make
one purchase.
● Still, for new customers and returning customers, they want to
engage with your email campaigns and to continue to hear from
you — whether that be for the love of your content or promotional
emails, they'll continue to come back.
WHY EMAIL MARKETING IS ESSENTIAL?

3. An email list is a collection of addresses
that a firm possesses because consumers
have elected to receive information and
updates about your company via email.
WHAT IS AN
EMAIL LIST?

4. HOW TO GROW YOUR EMAIL LIST
USING EMAIL
1. Create unique email content.
• Entertaining, informative, and
valuable, recipients will always look
forward to receiving them and will be
more likely to forward them to their
networks.
This helps you gain exposure and obtain
additional subscribers.

5. HOW TO GROW YOUR EMAIL LIST
USING EMAIL
2. Encourage subscribers to
share and forward your emails.
• Include social sharing buttons and an
“Email to a Friend” button on your
marketing emails.
By doing this, you’ll gain access to recipients'
friends, colleagues, and networks to expand
your contact list.

6. HOW TO GROW YOUR EMAIL LIST
USING EMAIL
3. Create a new
lead-generation
offer.
• Free eBook and host it on a landing
page.
From this, new visitors provide their
email to download it.

7. HOW TO GROW YOUR EMAIL LIST
USING EMAIL
4. Create a free online tool
or resource that requires
sign-up.
• Free email marketing software
Free online tools make your users'
lives easier, especially if all they
must do is sign up with their email
address.

8. 1. Promote an online contest-Host a free giveaway that
requires contact information to enter.
2.Use Pinterest to promote gated visual content-
Encourages visitors to sign up to see more content.
3.Promote a lead gen offer on Twitter- Promote an
eBook or free resource to your followers that requires
using an email address to redeem.
How To Grow Your Email
List Using Social Media?

9. NURTURING YOUR LIST:
THE KEY TO MAINTAINING EMAIL
REALTIONSHIP
➢ Interests may change over
time and communications
may no longer be valuable to
a given subscriber.
➢ Watch your reports.
➢ Monitor your inbox for
unsubscribes and complaints.
➢ remove unsubscribe addresses
right away and take action on
any grievances.
➢ Special offers, promotions,
and exclusive content are
great incentive for people
to join your mailing list
➢ important that you have
consent
1. Collect email addresses the right way
4. Give people the option to opt out
3. Be diligent
2. Be straightforward at the point of signup