Generating Content Ideas

1. GENERATING
CONTENT
IDEAS
05
How To Generate Ideas For
Content Marketing?

2. CONTENT IDEATION
The act of finding and selecting the most relevant subjects that
would interest your target audience is known as content
ideation in content marketing. By 'engaging,' we imply that the
material should be fascinating, entertaining, or informative, as
well as shareable.
Ideation process should identify different types of content
which support different parts of the buying process or path-
to-purchase.

3. It’s BETTER To have clear
(KPIs) And Who Your Target
Audience Is.
WHAT TO DO BEFORE RESEARCHING
CONTENT IDEAS?

4. To engage a knowledgeable audience, you need to paying attention to your
competitors, industry trends and brand sentiment, from there you’ll able to find
plenty of sparks that will generate new ideas. Listening to audiences is great
way to gold mines in market research. FOR EXAMPLES:
● Discussion / Forums,
● Hobby, or
● Interest
This method of social listening in gathering real-data & detailed insights drive
your content ideation.
EAVESDROPPING ON NICHE
COMMUNITIES

5. 3. Moz
1. AHREFS
6 TOOLS TO SUPPORT CONTENT
IDEATION
2. SEMrush
4. Keyworddit
(Reddit)
5. Google
Search Console
6. Google Keyword
Planner

6. BRAINSTORM-ing SEASON
Best way to connect them to your message is consistently through a
combination of statistics and storytelling.
• Stories draw people in. Through storytelling, people can understand
problems and see solutions in action.
• Statistics support stories. With the proper statistics in hand, you’re
able to demonstrate that the story you’re merging.
As you work on content ideation, always push for a blend of statistics
and stories. These approaches will make your marketing strategies
popular.

7. HOW EXISTING AUDIENCE HELP YOU GENERATE
NEW CONTENT IDEAS?
1. As shown is what your target audience
looks like will help you show your
content to the right people.
2. Researching your target people’s
interest categories is essential to
reaching the right audience by
selecting the correct interest.
3. From there, you can generate content
ideas from the existing audience.