a business plan sample for starting business in bridal industry...just theory

1. HOUSE
OF
Sdn. Bhd.
BUSINESS PLAN

2. DUCTION.

3. NAME OF COMPANY: House of Bridal Sdn. Bhd.
NATURE OF BUSINESS: Partnership
INDUSTRY PROFILE: House of Bridal (HoB) provides rental for wedding
equipment. HoB is establish due to the demand by
consumers. Since wedding equipment tends to be
a little pricey, majority of people prefers to rent.
BUSINESS LOCATION: Melaka
DATE STARTED: 01 June 2012
FACTORS IN SELECTING • People prefer to rent wedding equipment
THE PROPOSED BUSINESS: because too pricey to buy and use only once.
• To give a chance for couple to tie their knot with
the best wedding receptions, the best memories.
FUTURE PROSPECT OF THE • Provide high quality service to newly-weds
BUSINESS: • To protrude the international market

4. BUSINESS PURPOSE
This business plan is prepared because we want:
• To examine the bridal market in Melaka
• To make something different from others and will comes
up with competitive advantages.
• To determine business capital and profit
• To improve our services by obtaining feedback

5. COMPANY
BACK
GROUND.

6. NAME OF THE COMPANY: House of Bridal Sdn. Bhd.
ADDRESS: Lot 110-112, Bangunan Graha Maju,
Off Jalan Hang Tuah, 75300 Melaka.
TELEPHONE: 06-2222525
FAX NUMBER: 06-2885555
E-MAIL: houseofbridalmalaysia@yahoo.com
FORMS OF BUSINESS: Partnership
MAIN ACTIVITIES: Provide bridal products, services, wedding
equipment and catering.
DATE AND NUMBER OF 01 May 2012
BUSINESS REGISTRATION: ME 55-2524
DATE OF COMMENCEMENT: 01 June 2012

7. BUSINESS BACKGROUND
1. Initial Capital:
Position Shares (RM)
Chief Executive Officer 40% (40 000)
Administrative Manager 16% (16 000)
Marketing Manager 12% (12 000)
Finance Manager 12% (12 000)
Operational Manager 1 12% (10 000)
Operational Manager 2 12% (10 000)
2. Name of Bank: Maybank Berhad
3. Bank Account Number: 112214578930876

8. PARTNERS
BACK
GROUND.

9. NAME OF THE PARTNERS: NUR AIN BINTI ISHAK
IDENTITY CARD NUMBER: 871123-14-5506
PERMANENT ADDRESS: 92, JALAN ONG KIM WEE, OFF JALAN HANG TUAH, 75300 MELAKA.
CORRESPONDENCE NONE
ADDRESS:
TELEPHONE NUMBER: 017-4241205
DATE OF BIRTH: 23 NOVEMBER 1987
AGE: 25 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC FOUNDATION OF LAW (UiTM SHAH ALAM CAMPUS), BACHELOR
QUALIFICATION: OF BUSINESS ADMINISTRATION (UNIVERSITI MALAYA)
COURSES ATTENDED: MALAYSIAN ENTREPENEURSHIP CONVENTION, SEMINAR ON
BUSINESS PLANNING BY UNIVERSITI MALAYA.
SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND JAPANESE.
EXPERIENCES: PRACTICAL WORK AT ADAM & LIM LAW FIRM, EXECUTIVE
PERSONNEL FOR GARUDA JAYA SDN. BHD. FOR 2 YEARS.
PRESENT OCCUPATION: CHIEF EXECUTIVE OFFICER
PREVIOUS BUSINESS NONE
EXPERIENCE:

10. NAME OF THE PARTNERS: SITI ADILAH BINTI MOHD JAAFAR
IDENTITY CARD NUMBER: 861007-10-5996
PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300
MELAKA.
CORRESPONDENCE NONE
ADDRESS:
TELEPHONE NUMBER: 017-2604339
DATE OF BIRTH: 07 OCTOBER 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC FOUNDATION IN SCIENCE (NILAI MATRICULATION COLLEGE),
QUALIFICATION: BACHELOR IN OFFICE MANAGEMENT (UiTM MELAKA CITY
CAMPUS)
COURSES ATTENDED: COMMUNICATION IS THE KEY BY MSU SHAH ALAM, MANAGING
OR TO BE MANAGED? BY MCIS
SKILLS: NONE
EXPERIENCES: NONE
PRESENT OCCUPATION: ADMINISTRATIVE MANAGER
PREVIOUS BUSINESS NONE
EXPERIENCE:

11. NAME OF THE PARTNERS: JANNATUL AFNI BINTI JAMALUDIN
IDENTITY CARD NUMBER: 850402-08-6196
PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300
MELAKA.
CORRESPONDENCE NONE
ADDRESS:
TELEPHONE NUMBER: 013-4448892
DATE OF BIRTH: 02 APRIL 1985
AGE: 27 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: BACHELOR IN ACCOUNTING (UiTM MELAKA CITY CAMPUS)
COURSES ATTENDED: HOW TO MANAGE YOUR BUSINESS FINANCIAL BY MMU
CYBERJAYA, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI
MALAYA.
SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND HINDI.
EXPERIENCES: PRACTICAL WORK AT TABUNG HAJI TAIPING BRANCH,
ACCOUNTANT AT NYONYA BISTRO RESTAURANT FOR 4 YEARS
PRESENT OCCUPATION: FINANCE MANAGER
PREVIOUS BUSINESS NONE
EXPERIENCE:

12. NAME OF THE PARTNERS: NUR HISYAM BIN KAMARUDDIN
IDENTITY CARD NUMBER: 860111-03-5335
PERMANENT ADDRESS: NO 16A, KM32, JALAN TAMBAK MERAH, 77400 SUNGAI RAMBAI,
MELAKA.
CORRESPONDENCE LOT 10A, TESCO MELAKA, NO 1, JALAN TUN ABDUL RAZAK, 75400
ADDRESS: PREINGGIT, MELAKA.
TELEPHONE NUMBER: 013-6134249
DATE OF BIRTH: 11 JANUARY 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: DIPLOMA IN PUBLIC ADMINISTRATION (UiTM SHAH ALAM
CAMPUS), BACHELOR IN MARKETING (UiTM SHAH ALAM CAMPUS)
COURSES ATTENDED: COMMUNICATION SKILL COURSE BY INTAN, MARKETING
STRATERGY COURSE BY INTAN.
SKILLS: FLUENT IN ENGLISH AND MANDARIN, EXPERT IN ADOBE
PHOTOSHOP AND ADOBE ILLUSTRATOR, EXPERT IN GRAPHIC
DESIGNING. CAN WORK UNDER PRESSURE
EXPERIENCES: SECRET RECIPE MARKETING MANAGER FOR 2 YEARS, JAYA JUSCO
DISPLAY ARTIST FOR 1 YEAR.
PRESENT OCCUPATION: MARKETING MANAGER
PREVIOUS BUSINESS NONE
EXPERIENCE:

13. NAME OF THE PARTNERS: MOHAMAD HAFIZUDIN BIN MAJID
IDENTITY CARD NUMBER: 860427-08-5405
PERMANENT ADDRESS: NO.9, LORONG PAUH JAYA 4/5, TAMAN PAUH JAYA, 13600,
PERMATANG PAUH, PENANG.
CORRESPONDENCE NO.99, LORONG LAGUNA MERBOK, TAMAN KEROH JAYA,
ADDRESS: 75450, AYER KEROH, MELAKA.
TELEPHONE NUMBER: 013-4655363
DATE OF BIRTH: 27 APRIL 1986
AGE: 26 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: DIPLOMA OF TOURISM MANAGEMENT (UiTM SAMARAHAN CAMPUS),
BACHELOR IN TOURISM MANAGEMENT (Hons.) (UiTM MELAKA CITY
CAMPUS)
COURSES ATTENDED: NONE
SKILLS: CAN SPEAK FLUENTLY IN MALAY, ENGLISH AND ARABIC LANGUAGE, EXPERT
IN HANDLING ABACUS SYSTEM AND CUSTOMER RELATIONSHIP
MANAGEMENT SYSTEM, CAN HANDLE CUSTOMER IN GOOD MANNER.
EXPERIENCES: FRONT OFFICE MANAGER AT MERDEKA PALACE HOTEL & SUITE KUCHING,
EVENT MANAGER AT FOURPOINT HOTEL BY SHERITON, KUCHING.
PRESENT OCCUPATION: OPERATIONAL MANAGER
PREVIOUS BUSINESS NONE
EXPERIENCE:

14. NAME OF THE PARTNERS: NUR NADIA BINTI ABDUL MALEK
IDENTITY CARD NUMBER: 900506-04-5304
PERMANENT ADDRESS: 17-4, JALAN TAMING SARI, 75400 MELAKA.
CORRESPONDENCE NONE
ADDRESS:
TELEPHONE NUMBER: 016-6333352
DATE OF BIRTH: 06 MAY 1990
AGE: 22 YEARS OLD
MARITAL STATUS: SINGLE
ACADEMIC QUALIFICATION: SPM PASSER
COURSES ATTENDED: CRAFTY HANDY BY KARANGKRAF, DREAM YOUR DREAM DAY WEDDING BY A
TO Z BRIDAL, ART OF DECORATING BY IMPIANA BRIDAL HOUSE
SKILLS: EXPERT IN THE ART OF DECORATING, EXPERT IN BRAIDS, HANDYCRAFT.
EXPERIENCES: WORKED WITH IMPIANA BRIDAL HOUSE IN THE DESIGNING TEAM FOR 1 ½
YEAR.
FREELANCE BOUQUET DESIGNER FOR 1 YEAR
PRESENT OCCUPATION: OPERATIONAL MANAGER #2
PREVIOUS BUSINESS NONE
EXPERIENCE:

15. MARKETING
PLAN.

16. Products / Services
Canopy Setup
Function Consultation
Wedding Planner
Wedding Photography
Services LCD Projector
Wedding Arrangement Wedding Decoration
& Design

17. Elements of Love
Melodies of Love
Premium Elegance

18. Target Market
Bandaraya Melaka residents
Outsider outside Bandaraya
Melaka
Grown-ups only which is age
from 20 until 80+
Market Size
Target market Purchases (RM)
Residents 120 000
Outsiders 80 000
TOTAL 200 000

19. Market Competition
Legend Bridal Gallery
Lotus Ever Lovely Beauty
& Bridal Centre

20. Market Share
Before
40% Lotus Ever Lovely
60% Beauty & Bridal
Centre
Legend Bridal Gallery

21. After
45% 40% Lotus Ever Lovely Beauty
& Bridal Centre
Legend Bridal Gallery
House of Bridal
15%

22. Sales Forecast
Month Sales Forecast (RM) Remarks
Jun 28 600 Just starting business
Jul 27 400 Starting to pay loan
Aug 27 600 -
Sept 28 000 -
Oct 28 100 -
Nov 28 400 School holiday
Dec 29 000 School holiday
Jan 29 300 -
Feb 30 100 Sales increase
Mac 28 300 -
Apr 29 100 -
May 31 100 -
TOTAL 345 000 -

23. Marketing Strategy
Product P
rice
P
romotionP
lace

24. Marketing Budget
ITEMS FIXED ASSETS MONTHLY OTHERS TOTAL
(RM) EXPENSES EXPENSES (RM)
(RM) (RM)
FIXED ASSETS
Signboard 3000 - - 3000
WORKING CAPITALS
Banner - - 250 250
Flyer - 80 - 80
Business Card - - 450 450
Opening - - 2000 2000
Ceremony
Company - - 250 250
Website
OTHER REQUIREMENTS
Deposit - - - -
Registration & - - 150 150
Licenses
Insurance & - - - -
Road Tax
Other Expenses - - - -
TOTAL 6180

25. OPERATIONS
PLAN.

26. Operations Process For Bridal Clothes Rental Service
Plan the desired theme for the customer
Check the gallerys’ collection to make sure the
customer desired theme is complied.
Fitting the attires with the customer.
The attires choosen would be stored in a special
chamber prior to the wedding day
Attire rented to customer for a day.

27. Operations Process in Renting Canopies
Assist customer in making choices for type of
canopy.
Plan appropriate decoration for canopy.
Reserve selected canopy for wedding day.
Transport canopy to destination and assemble.
Disassemble canopy to be transported back to
the shop.

28. Capacity Planning (Operation Time)
25-30 customers per month
2-4 customers per day
Business Hours
Operating days Time
Monday - Thursday 9.30 a.m. – 5.00 p.m.
Friday 9.30 a.m. – 12.00 p.m.
Saturday & Sunday 9.30 a.m. – 3.00 p.m.

29. List of Operations Personnel
Types of Marketing Personnel No. of Staff
Operating Manager 2
Operators 6

30. Schedule of Remuneration
Position No. monthly EPF SOSCO Total
salaries (12 %) (2%) ( RM)
(RM)
Operations 8 10 200 1 326 204 11 730
Executive
* and
others
TOTAL 11 730

31. Operation Budget
TYPES FIXED MONTHLY OTHER TOTAL
ASSET EXPENSES EXPENSES (RM)
(RM) (RM) (RM)
Capital expenditure / 12 340 12 340
Fixed asset
Material requirement 7650 7650
Working capital/ 11 730 11 730
Monthly expenses
Other requirement/ 850 850
Other expenses
TOTAL (RM) 19 990 12580 32 570

32. Operation Layout
BACK DOOR
FEMALE MALE
TOILET TOILET
STORE ROOM
FITTING ROOM
FEMALE
SEATS
MALE
FITTING ROOM
TABLE FOR
DISCUSSION
SMALL GALLERY
MAIN DOOR

33. ADMINISTRA
TIVE
PLAN.

34. Organizational Chart
Manager
Administrative Marketing Operational Financial
Executive Executive Executive Executive

35. List of Administration Personnel
Types No. of Staff
Chief Executive Officer 1
Marketing Manager 1
Operation Manager 2
Administrative Manager 1
Financial Manager 1
Operators 6

36. Schedule of Remuneration
POSITION NO WAGES EPF SOCSO AMOUNT
(RM) (13%) (2%) (RM)
CHIEF EXECUTIVE OFFICER
1 2000 260 40 2300
ADMINISTRATION
1 1 800 234 36 2 070
MANAGER
MARKETING MANAGER
1 1 500 195 30 1 725
OPERATION
2 1 500 195 30 1 725
MANAGER
FINANCIAL
1 1 500 195 30 1 725
MANAGER
OPERATORS
6 1 200 156 24 1 380

37. Administration Budget
ITEM ASSET MONTHLY OTHER
EXPENSES EXPENSES
EXPENSES (RM)
(RM) (RM)
Furniture & Fixtures 88 716 - -
Wages - 17000 -
EPF - 2 210 -
SOCSO - 340 -
Water & Electricity - - -
Telephone Bills - 24 (per month) -
Internet Bills - 300 (per -
month)
Building Insurance - - 3 000
Business Registration - - 1 000
Other - - 1 000
TOTAL 88 716 19 874 5 000

38. FINANCIAL
PLAN.

39. PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution
Fixed Assets Cash Existing F. Assets
Land & Building
Renovation
Office Equipment 45108 15178 30000
Rent & Utilities
Signboard 3000 3000
Motor Vehicle 30000 30000
Working Capital 1 months
Administrative 4170 4170
Marketing 1805 1805
Operations 21725 20725 1000
Pre-Operations & Other Expenditure 4760 3760 1000
Contingencies 10% 22128 18128 4000
TOTAL 132766 57791 74975

40. House of Bridal Sdn. Bhd.
DEPRECIATION SCHEDULES
Fixed Asset Signboard Fixed Asset Office Equipment
Cost (RM) 3,000 Cost (RM) 45,178
Method Straight Line Method Straight Line
Economic Life (yrs) 10 Economic Life (yrs) 5
Annual Accumulated Annual Accumulated
Year Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value
- - 3,000 - - 45,178
1 300 300 2,700 1 9036 9036 36142
2 300 600 2,400 2 9036 18,071 27,107
3 300 900 2,100 3 9036 27,107 18,071
4 300 1,200 1,800 4 9036 36,142 9036
5 300 1,500 1,500 5 9036 45,178 -
6 300 1,800 1,200 6 0 0 -
7 300 2,100 900 7 0 0 -
8 300 2,400 600 8 0 0 -
9 300 2,700 300 9 0 0 -
10 300 3,000 - 10 0 0 -

41. Fixed Asset Motor Vehicles
Cost (RM) 30,000
Method Straight Line
Economic Life (yrs) 10
Annual Accumulated
Year Depreciation Depreciation Book Value
- - 30,000
1 3,000 3,000 27,000
2 3,000 6,000 24,000
3 3,000 9,000 21,000
4 3,000 12,000 18,000
5 3,000 15,000 15,000
6 3,000 18,000 12,000
7 3,000 21,000 9,000
8 3,000 24,000 6,000
9 3,000 27,000 3,000
10 3,000 30,000 -

42. LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES
LOAN REPAYMENT SCHEDULE HIRE-PURCHASE REPAYMENT SCHEDULE
Amount 88,169 Amount
Interest Rate 7% Interest Rate 5%
Duration (yrs) 10 Duration (yrs) 5
Method Kadar tetap
Total Principal Total Principal
Year Principal Interest Payment Balance Year Principal Interest Payment Balance
- - - 57,791 - - - -
1 11,558 2312 13,870 46,232 1 - - - -
2 11,558 1849 13,407 34,674 2 - - - -
3 11,558 1387 12,945 23,116 3 - - - -
4 11,558 925 12,843 11,558 4 - - - -
5 11,558 462 12,020 - 5 - - - -
6 0 0 - - 6 - - - -
7 0 0 - - 7 - - - -
8 0 0 - - 8 - - - -
9 0 0 - - 9 - - - -
10 0 0 - - 10 - - - -

43. PRO-FORMA INCOME STATEMENT
Year 1 Year 2 Year 3
Sales 575,100 776,050 886,400
Less: Cost of Sales
Opening stock
Purchases 185,000 222,000 359,500
Less: Ending Stock
Carriage Inward & Duty
Gross Profit
Less: Enpenditure
Administrative Expenditure 50,040 55,044 60,548
Marketing Expenditure 21,660 23,826 26,209
Other Expenditure 2,950 3,245 3,570
Business Registration & Licences 210
Insurance & Road Tax for Motor Vehicle 1,600 1,600 1,600
Other Pre-Operations Expenditure
Interest on Hire-Purchase
Interest on Loan 2,312 1,849 1,387
Depreciation of Fixed Assets 12,336 12,336 12,336
Operations Expenditure 20,700 22,700 25,047
Total Expenditure 296,807 342,670 490,196
Net Profit Before Tax 278,293 433,380 396,204
Tax 0 0 0
Net Profit After Tax 278,293 433,380 396,204
Accumulated Net Profit 278,293 711,673 1,107,87

44. PRO-FORMA BALANCE SHEET
Year 1 Year 2 Year 3
ASSETS
Non-Current Assets (Book Value)
Land & Building
Renovation
Office Equipment 36,142 27,107 18,071
Rent & Utilities
Signboard 2,700 2,400 2,100
Motor Vehicles 27,000 24,000 21,000
Other Assets
Deposit
65,842 53,507 41,171
Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable 45,650 51,737 59,093
Cash Balance 300,008 746,579 1,204,954
345,658 798,315 1,264,047
TOTAL ASSETS 411,500 851,822 1,305,218
Owners' Equity
Capital 74,975 74,975 74,975
Accumulated Profit 278,293 711,673 1,107,877
353,268 786,648 1,182,852
Long-Term Liabilities
Loan Balance 46,232 34,674 23,116
Hire-Purchase Balance
46,232 34,674 23,116
Current Liabilities
Accounts Payable 12,000 30,500 99,250
TOTAL EQUITY & LIABILITIES 411,500 851,822 1,305,218

45. CONCLU
SION

46. Bridal business is a recession resistant industry
There are peak seasons and low seasons, all
influenced by the holidays
Traditional Malay bridal style is still popular
among modern society, thus promising a bright
future for this industry