Motorcycle Industry Council Gear Up Every Ride Photo Contest Starts May 1
| Reuters
1. Motorcycle Industry Council Gear Up Every Ride Photo
Contest Starts May 1 | Reuters
Motorcycle Industry Council Gear Up Every Ride Photo Contest Starts
May 1
Contest Participants Have a Month-long Chance to Win Moto Gear Prizes in
Exchange for Posting Photos
Gear Up Every Ride launches a month-long photo contest starting May 1.
The contest gives entrants a chance to win nearly $10,000 in prizes in
exchange for posting photos that embrace the Gear Up theme and including
the hashtag #GearUpEveryRide on Instagram.
Gear Up Every Ride's panel of judges will select the grand prize winner,
while weekly winners will be randomly chosen. The complete list of rules
is available on the website gearupeveryride.org.
Prizes will be provided by MIC aftermarket members Aerostich, Bell, BMW
Motorrad USA, Held, HJC, MotoQuest, REV'IT!, Schuberth and Scorpion
Sports and include Aerostich R-3 light one-piece riding suit, Aerostich
Darien Jacket, Elkskin Roper Gloves, Aerostich Combat Touring Boots,
Schuberth S2, C3 or C3w Helmet, Held Sambia gloves, MotoQuest bike
rental, REV'IT Shield Jacket, REV'IT factor 3 Pants, REV'IT RSR 2
Gloves, HJC FG-X Grand Duke, HJC RPHA ST Black, Scorpion Yosemite
Jacket, Scorpion Yosemite Pant, Scorpion Exo-T1200 Touring Helmet,
Scorpion Coolhand II Vented Gloves, Bell Custom 500 Matt Black XL
Helmet, Bell Qualifier Matt Black M Helmet, Bell SX-1 Blue M Helmet,
Bell MX 9 Scrub Pink M Helmet, Bell Qualifier DLX Pink Impulse M Helmet
and select BMW apparel.
2. Gear Up Every Ride will go live on May 1 with its photo contest. Contest
participation is simple:
Follow @gearupeveryride on Instagram.
Snap a photo of you and/or your friends all geared up and ready to
ride.
Upload your photo to Instagram and tag it with the hashtag
#gearupeveryride.
Weekly winners will be randomly chosen. The more entries you submit, the
more chances you'll have to win. A grand prize winner will be chosen by
Gear Up Every Ride's panel of judges.
Gear Up Every Ride is a new initiative intended to inspire a fundamental
shift in the way riders think, encouraging them to express themselves
and the independent spirit of motorcycling through their riding gear. It
was created by the Motorcycle Industry Council's Rider Safety Committee
- a team of experts representing riding gear manufacturers, distributors
and marketers.
Gear Up is based on the core principles of education, preparation and
inspiration. The Gear Up team believes that informing riders of the
latest developments and trends in protective equipment will allow them
to make the best decisions about the gear they wear.
The Motorcycle Industry Council exists to preserve, protect and promote
motorcycling through government relations, communications and media
relations, statistics and research, aftermarket programs, development of
data communications standards, and activities surrounding technical and
regulatory issues. As a not-for-profit, national industry association,
the MIC seeks to support motorcyclists by representing manufacturers,
3. distributors, dealers and retailers of motorcycles, scooters, ATVs,
ROVs, motorcycle/ATV/ROV parts, accessories and related goods and
services, and members of allied trades such as insurance, finance and
investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations
office in metropolitan Washington, D.C. First called the MIC in 1970,
the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Motorcycle Industry Council
Media Relations
949-727-4211, ext.
3027
http://www.reuters.com/article/2015/04/30/ca-motorcycle-council-idUSnBw305453a+100+BSW2015
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