OnApp Keynote presented at WHD 2011 by OnApp CVO Carlos Rego

1. Lessons from the trenches(and how to build a profitable cloud hosting business) Carlos Rego, Chief Architect, OnApp @nullmind linkedin.com/in/carlosrego carlos@onapp.com facebook.com/carlos.rego

2. What is OnApp? Cloud deployment & management software for hosting providers

3. What does OnApp do? Commodity hardware Elastic cloud On demand resources End users VM Deployment VM Management VM HA/Failover User management Utility Billing

4. Company info 50+ employees in US and EU Build as internal project for VPS.NET (UK2Group) 60,000+ VMs live on OnApp 120+ client clouds deployed Adding 1-3 clouds per day

5. With OnApp you… Get online in less than 48 hours Use your existing hardware Get the first 100 cores for free Only pay $10/core after Get free 24/7 support Are fully integrated with WHCMS/UBER/Hostbill

6. What is OnApp? Cloud Deployment Scenarios

7. Different deployment scenarios By-the-hourpublic cloud hosting Cloud VPS hosting All working out of the box… Hybrid cloud hosting Private Clouds

9. Set different prices for RAM, CPU and storage (incl. IOPS), VMs, IPs etc.

10. Set up different availability zones with different pricing

12. Your customers use nodes as the building blocks for their VMs

13. The node-based approach makes cloud hosting extremely simple for end users

15. Failover is provided by the rest of the cloud (for example, one HV might act as failover for 5 "live" HVs)

17. Customers get all the benefits of a private cloud, backed by the resources of the whole cloud

18. This brings the cost of private clouds down for customers, too

20. Vendor & analyst chatter EC2 Azure Cloud OS Cloudware Interoperability Cloud Oriented Architecture Cloud Storage Portability Consumption Based Pricing

21. This is what they told us…

22. They’ll tell you that it is very expensive…

23. Or very complicated… = =

24. That it will solve all problems

25. Or that cloud is just the same old same old…

27. Interoperability

29. Time to market

31. 100+ clouds, close to 50 different storage configs

32. Ability to use multiple tiers of storage

35. Capitalizing on depreciated hardware

37. Charging per hour, per minute

43. What does the future hold?

45. Let client VMs scale up and down (and out) automatically

46. Firewalls

47. Control a VM’s firewall settings from the GUI

48. Very granular metering, tiered storage and IOPS billing

49. Loadbalancers

50. Offer your clients free Loadbalancer.org VMs (£995 value). Fullyintegrated in GUI

51. SSLs

54. Add value with partner deals

56. It isn’t as complex or expensive as you might think