Handout with supplementary information to go alongside the associated presentations From RSNA 2014 Hands on Introduction to Social Media session.

1. RSNA 2014 Hands-on Introduction to Social Media
Tips/Tricks and Useful Articles
Powerpoints and additional resources will be available at http://bit.ly/RSNASocialMediaIntro
Facebook
● Articles:
○ How doctors can use Facebook responsibly
○ Physicians and Facebook: 7 Reasons to Get Social
Twitter
● Use lists to organize your Twitter feed and make it easier to consume the information
you want to consume.
● Not sure who to follow? Look at who other people follow.
● Don’t forget to use hashtags when searching or posting about topics.
● Articles:
○ Speaking Out on Social Media (Health Imaging)
○ Twitter 101: A Beginner's Guide
○ The Beginner's Guide to Twitter
LinkedIn
● Have the right profile picture. Typically, a professional headshot would be best.
● Complete your entire profile in a way that emphasizes your skills and talents. Adding a
profile headline and summary will make the profile really stand out.
● Join and be active in LinkedIn groups.
● Articles:
○ Job Search and Networking: LinkedIn Basics
○ 10 Tips To A More Professional LinkedIn Profile
○ 10 Top LinkedIn Tips, Tricks
Image Sharing (Instagram & Figure 1)
● Make sure to remove all identifying info (name, MRN, DOB, dates of service)
● Images must be square to post to Instagram (these apps can also add arrows)
○ Android: no crop square pic for IG (arrows in “Effects” → “Stickers”)
○ iOS: Squaready (arrows in “Advanced Editing” → “In-App Editor” → “Stickers”)
● More info on Instagram in Radiology: Education Exhibits INE109 “Teaching Radiology
Using Instagram” & INE112 “Using Social Media to Help Promote a Radiology Dept”
● Articles:
○ Can You Post to Instagram from Desktop? 5 Options to Try
○ Think about copyright before using Figure 1 (and Instagram and Pinterest)
○ 30 Reasons to Market Your Business on Pinterest in 2014
○ Quirky, squirmy x-rays: Where to draw the line?

2. Social Media and Analytics for your Practice
● Designate team to help facilitate, manage content, and execute social media plan
● Utilize third party software such as Hootsuite, TweetDeck, etc. to manage multiple social
media accounts
● Facebook, Linkedin, Twitter, YouTube, Hootsuite all offer analytics functionality to track
traffic and success of promotion/messaging/marketing efforts
● Articles:
○ The Benefits of Social Media for Your Medical Practice
○ Medical Social Media; HootSuite Helps University Engage Med Students
○ Best Social Media Tools for Medical Practice Marketing: Share/Publish/Monitor
○ Successful Social Media Campaigns in Radiology
Twitter followers list Instagram List
@RadiologyACR @CincyKidsRad
@RSNA @RadiologyACR
@ARRS_Radiology @Radiopaedia
@SIIM_Tweets @Radiology85
@RADPAC @heniekoh
@RichDuszak
@DrGMcGinty Pinterest Pinners List
@Jim_Rawson_MD topicsinrad
@radhelper radiopaedia
GarryChoy radiologypics
@shadowdoc
@NULall
@rasushrestha
@MattHawkinsMD
@GregMogel
@LLALO
@TirathPatelMD