Cbs nuas2014 jht hlj1 (2)
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TITEL Do you help your graduates get a job? – Should you? LOKALE Mødelokale 1 / Conference Room 1 TID Mandag 15.30 - 16.30 OPLÆGSHOLDER Henriette Louise Jakobsen og Janie Huus Tange SPROG English SYNOPSIS How do you see your institution working together with the job market of your graduates? Corporate Partners, Career Counselling or are the companies and students interested in jobs, careers, placement, branding or why bother working closely with the business community (government or private). Henriette and Janie will facilitate a discussion with participants about why and how you can work with your students and the companies or institutions that hire your graduates. The workshop will be a mix of experience we have gathered at CBS and discussions among participants about how you work (or not work) with these issues at your institution.
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Cbs nuas2014 jht hlj1 (2)
- 1. NUAS Kommunikationskonference, Århus, 20.- 21. Januar 2014 Do you help your graduates get a job? Should you? Janie Huus Tange & Henriette Louise Jakobsen, Office of External Affairs, Copenhagen Business School
- 2. McKinsey Report jan 2014 • Surveyed more 5,300 European youth, dividing them into seven segments. • Only one of the segments, the so-called high achievers—10 percent—achieved a good employment outcome • 79 % are frustated by a lack of support and unhappy at their prospects (France, Germany, Greece, Italy, Portugal, Spain, Sweden, and the United Kingdom. Unemployed youth, employers and education providers) 2
- 3. Few young people have a successful journey to employment. 3
- 4. Why bother? Employable graduates USP for university – stronger brand More chance of involvement Better amabsadors Happy job market 4
- 5. GROUP DISCUSSION 1 What are the challenges at my university? - What do the students expect? What does management expect? How is employability communicated now?
- 6. CBS Career Centre Building bridges between students and the business society 1. Career counselling: seminars (CV, tests, applictions, ‖from student to consultant‖) and workshops (hands on ex. 15 students working with ‗kompetenceafklaring‘) 2. Employer branding activities: Career Fair and Company Events, target mails and company name on auditorium 3. CareerGate: Portal for student jobs (17.000 users) 4. Akademikerkorpset: CBS students working in SMV for free 5. Bachelor programmes (GLOBE and EngAGE) and CEMS (double master degree) closely planned with companies 6
- 7. Great expectations • The students Help to see their future career and how they get Counselling when it comes to tests, CV and applications Facilitate contact to companies That Career Centre knows which study programme can lead to what career • Management That we can deliver what the students want/need – and establish and maintain good relations to companies which might mean spin off (sponsorship, maintain CBS‘ good reputation) • Companies The right man for the rigth job – and access to top talent Employer branding 7
- 8. ―Få virksomhedskontakt til få ―Husk at ―sign up‖ dit kontaktenbachelorprojekt‖ til dit fremtidige job‖ ―Karrieren er en del af dit studium‖ Intro (brev + rustur/bog) Kandidatbrev BACHELOR/KA Facebook NDIDAT Flyers på nye studie e-Campus ―Relevant studiejob‖ ―Få data til dit speciale kontakt til din fremtidige karriere‖ STUDENT·BUSINESS·L IFE CYCLE Posters på campus (fysisk) Facebook STUDIEST ART ALUMNI e-Campus LinkedIn Studiesekretar iatet ―Hjælp til ansøgninger (CV, samtaler etc)‖ Invitationer til events m virksomhederne Strategic Contact PointKanaler ―budskaber‖
- 9. Dilemma Who are our main users and who should have our main focus – students or companies? We have six big career partners and 20.000 students... 9
- 10. GROUP DISCUSSION 2 How do we deal with these challenges at my university? - Real activities Expectation management Things we cannont solve from the communication unit – where do we take it?
Hinweis der Redaktion
- JANIE:You can argue that it is not our job to make sure our graduates get a job – its our job to provide them with a university degree: Knowledge of a certain area, expertice to fullfill a certain job.But more and more, we need to differentiate to compete – if the employability of your competitor is higher – the good students will choose them over you.Further more the need for private funding requires a more systematic approach to the future employers and the surrounding society – home and abroadThis means that many of us need to communicate more with this stakeholder group and provide services that we didn’t find nessecary previouslySo I will talk for 10 minutes about what it looks like in Europe and Denmark for the time being and you will have a chance to talk amongst yourselves for 10 minutes about the situation at your university.Then Henriette is going to talk about what It looks like at CBS and how we are trying to handle our challenges and then you will have another chance to talk about what you could do at your insittution.
- Theysurveyed more 5,300 European youth, dividingthemintoseven segments. Onlyone of our segments, the so-calledhighachievers—10 percent—achieves a goodemploymentoutcome. The keys to success? A strongeducation, solid information, and clear focus on findingopportunities to build job skills. In contrast, wefound the bulk of respondents, 79 percent whocomprise the leastengagedfour segments, arefrustrated by a lack of support and unhappy at theirprospects. As ourreportauthorsdescribe, "theyexhibitdifferentresponses to thesecircumstances, from fighting for everyopportunitytheycanget (but rarelysucceeding) to losingheart and leavingeducation at the firstopportunity."Learn more in "Education to Employment: GettingEurope’sYouthinto Work": http://bit.ly/McKe2eEurope.
- Access is more than a placement office. Access isKnowing who your employee could beGetting advice on student jobs, cv, what can I do – who am IMeeting companies on campus – at fairs, in class or as an integrated part of my programmeTalking about where I will work (Communication) – how many talk about employability on their website?According to TopUniversities.com who are one of the international companies that survey university quality only 3 scandinavian universities are rated 4 or 5 * when it comes to employability:Lund and Aalborg are 5 and KTH are 4 – but none of them communicate it clearly on their website – WHY NOT?
- This group need help because if we have employable graduates we have -.-----If we have employability as a USP we are also more likely to stay under the radar when the societal trend of investigating value creation among universities:In DK: Produktivitetskommisionenundersøger nu yderligereuddannelsesinstitutionerneomkring employability somvaluecreation . Institutions that does not deliver, will be asked to do so.If you work at a university that does not yet focus on this you will soon – if you have USPs within employabliity you should communicate it …
- 10 full time and 6 student assitants. 1. 475 counselling session in 2013. most students need help to get a clearer picture of what they can offer and what their personal skills are.2. Two fairs yearly – students get to meet companies and companies can inform about internships, open positions and the students can learn about company culture etc.3. The portal is very used and has become the natural place for students to find a job and as a company you can by different kind of exposure 4. A new initiative and so far very populare – in Denmark we have many SMV’er and some of them haven’t hires academics but by this initiative it becomes clear for them how employees with an academic back ground can create vaue – and maybe a job for themselves5. The bachelor programmes does not involve the career centre but are examples of how CBS tries to involve companies in study programmes and that way build bridge between students and companies
- How to communicate to students during studyRelevant messages/offersTimingValue communicationUnderstanding the student diversity (type) and what applies