Slidedeck for Pardot Lunch and Learn Broomfield Omni April 14, 2016

1. Salesforce +
Pardot
Leveraging the Power of
&

2. Marketing
challenges –
collaboration,
communication and
validation

3. 3 ways to use
Salesforce+Pardot
integration to put
the AND back in
Sales & Marketing.

4. When sales &
marketing teams
are in sync,
companies became
67% better at
closing deals.*Market Research

5. Companies with
aligned Sales &
Marketing
generated 208%
more revenue from
marketing.*Marketing Profs

6. Sales & Marketing
alignment adds
25% quota
achievement &15%
win rate.
*Salesforce and the TAS Group

7. In companies using
marketing
automation,
Salespeople are
57% more likely to
be high performers.*Salesforce and the TAS Group

8. Sales Or Marketing?

9. Sales & Marketing!

10. How can
Marketing
empower Sales?

11. Engage Sales!

12. If you follow up
on a Lead within
5 minutes, you’re
9x more likely to
convert them.
*InsideSales.com

13. Salesforce Engage
• Provide real-time Intelligence on high-
value Prospects via Alerts
• Enable Sales to leverage marketing
content on their terms
• Get instant feedback through interactive
dashboards and reports
• Support the communication tools that
Sales uses

23. Nurture Sales!

24. Lead nurturing
emails get 4x the
response rate as
standalone email
blasts.
*SilverPop/Demand Gen Report

25. Nurturing the Sales process
• Messaging does not stop at the start of an
Opportunity!
• Leverage Salesforce Opportunity Stages
to feed specific nurture campaigns
• Create automation to control the timing
and fulfillment of messaging
• Provide Sales with control over the
marketing messaging

37. Prove Sales!

38. Marketing
automation has seen
the fastest growth of
any CRM-related
segment in the last 5
years.
*Focus Research

39. Multi-touch Campaign Attribution
• One to many Campaigns influencing
Prospects and Opportunities
• More detailed way to prove the
impact Marketing has on revenue
• Salesforce Campaigns +
Opportunities + Reporting + Pardot

50. Salesforce Engage
Nurturing the Sales Cycle
Multi-touch Campaign attribution
Leveraging the Power of
&