The document discusses the concepts of argument, rhetoric, and the modes of persuasion. It specifically examines logos, pathos, and ethos. Logos refers to logical reasoning and the use of facts, statistics, and common beliefs to make an argument. Pathos appeals to the emotions of the audience. Ethos establishes the credibility and trustworthiness of the speaker. The document provides examples of how these modes have been used throughout history in rhetoric and oratory.

1. Argument

2. Argument
an attempt to persuade
someone of something, by
giving reasons or
evidence for accepting a
particular conclusion

3. T
h
e
G
r
e
e
k
s

4. Rhetoric

5. Rhetoric
The ways we influence what people do, think, or say.

6. Or you the
speaker, I
guess
interpretation
blatantly stolen from Acephalous.typepad.com

7. The Tree of Rhetoric

8. The Tree of Rhetoric
Logos

9. The Tree of Rhetoric
Pathos
Logos

10. The Tree of Rhetoric
Pathos
Logos
Ethos

11. Logical

12. Logos
Syllogism: Text
All students want to Learn
Brenda is a Student
Brenda Wants to Learn

13. Logos
Commonplace--Audience already
Enthymeme:
believes this
All students want to Learn
Brenda is a Student
Brenda Wants to Learn

14. Logos
Deductive Reasoning: Reasoning from Principles
We all know that freedom is better than
slavery, so a freer school system is clearly
better for all
Inductive Reasoning: Reasoning from Experience
In every school system we studied, those with
later start times had better attendance and
Test Scores

15. Logos
Claim + Evidence
If we start school later, Students will learn more

16. The Tree of Rhetoric
Pathos

17. Emotional
Appeal

18. Fear, Discrimination, Revenge
Love, C harity, Brotherhood

19. Use of Figurative Speech:
metaphors, rhetorical
questions, parallelism
Ask not what your country can do for you...
But what you can do for your country.

20. Use of Figurative Speech:
metaphors, rhetorical
questions, parallelism
Ask not what your country can do for you...
But what you can do for your country.

21. Framing

22. The Tree of Rhetoric
Ethos

23. Credibility

24. Credibility
Persuading by convincing the audience that the speaker is
worth listening to

25. Credibility
Trustworthiness

26. Credibility
Trustworthiness
Similarity

27. Credibility
Trustworthiness
Similarity
Special Knowledge

28. Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge

29. Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge:
I want to convince the principal to let students wear
political messages on their t-shirts. Which ethos issues
should I consider?

30. The Tree of Rhetoric
Logical
Emotional
Credibility

31. Classical Greek
Oratory

32. Classical Oration
Introduction (Exordium):
I beginning the web, draw interest
Narration (Narratio): factual info,
Never define the problem
Confirmation (Confirmatio): detail
Called about the arguments, the nuts and
bolts of your case
Refutation (Refutatio): addresses
Rhetoric counter-arguments, consider
audience
Conclusion (Peroratio): satisfying
Crazy close